The Web Guys

Multisearch Is Open for Business

We all know that what we want is out there. It’s finding it that’s often the problem. The Web Guys know that spending hours going down a search rabbit hole is exasperating, and your customers and clients feel the same way. Enter Multisearch. Google’s upping its search game with this one by allowing searchers to include their own photos – and photos grabbed from the web – in their queries, and they’re opening up a whole new visual world of search possibilities in the process. As usual, however, Google’s latest move raises new questions about keeping up in relation to your online marketing. Let’s take a closer look.

5 Tips for Flexing Your Advertising Budget in 2023

You don’t advertise for the heck of it. You advertise because you’re looking for a return on your investment. Churning out new ad campaigns does not necessarily translate to generating successful campaigns. While yours may be the sweetest ad out there, if it isn’t optimized to generate revenue, it’s not doing your biz any favors. As we head into another year of economic uncertainty, it’s important to have your advertising in fine form, and fortunately, there are five helpful and relatively pain free tips for doing so. Let’s get started.

Google: In with the New

When it comes to local searches over at Google, things are on a roll. If you are having trouble keeping up, you’re not alone, but there are some basics to keep in mind as we barrel into the new year. Local search is important to your business, which makes having your finger on the pulse – to the degree that it’s possible to do so – an excellent idea.

Leading the People to Your Social Media Content

If you’ve been shying away from trotting your business out on social media, you’re not taking adequate advantage of its magical influence, which can be game-changing. Amidst all the social media noise, however, it can be hard to know where to focus your efforts. It’s true that social media has a mind of its own, and while cracking the code may seem out of reach, the marketing gurus at The Web Guys have some knowledge to impart, and the message is that good old-fashioned content can set you free.

Make Your Ads Pop without Breaking the Bank

As a business owner, you want to optimize your Facebook presence with ad copy that hits its mark, but you may be in the dark about how to do that. It is Facebook, after all, which is hard to pin down in the best of times. In addition to finding your bearings, you also need to find your niche, and if you’ve already found your niche, competition can be fierce. If you don’t have the time, resources, or general wherewithal to invest in a steady stream of advertisements that have that wow factor, don’t worry about it – you can focus on the basics, which will serve you well, and The Web Guys can help you with that.

Encouraging Older Consumers to Leave Reviews: A Win-Win

Reviews are good for business. Even an occasional bad review can afford you a better understanding of how a few well-considered tweaks might provide you with a leg up. Writing an online review is so convenient that a good portion of consumers go for the gusto and make it their habit to leave reviews – making the online shopping experience better for everyone. Older consumers, however, have been slower to join the bandwagon. Online reviews help to grow your brand’s online reputation, and encouraging older consumers to give it a go is a worthy goal.

Choosy Customers Choose SEO Agencies Wisely: A 6-Point Cheat Sheet

You recognize that you need an SEO agency, which puts you ahead of the game, but you may have no idea how to pick one. The truth is, however, that you don’t have to go with the luck of the draw. If you’ve gotten yourself into a bad relationship with an SEO agency, the good news is you can call it quits and find a better love connection. While SEO agencies may seem interchangeable – only with different cover art – they absolutely are not.

Business Owners Spending Wisely throughout the Impending Recession

Times are tough, and while you may be tempted to limit spending on marketing or advertisements, this can be a critical mistake. According to CNBC, the economy has a toe or two dipped in recessionary waters, and while you’ve likely already cut back as a business owner, there are some additional steps you may want to consider. In the second quarter of 2022, the economy in the United States fell by .9 percent, which means we’ve had two quarters in a row with negative GDP. While this does not, in and of itself, spell recession, it shouldn’t be ignored either.

Using the Behavioral Sciences to Win on Facebook

If you’re wondering how to make your Facebook ad copy pop, you’re not alone. The fact is that carving out an advertising niche on the overgrown platform can be daunting at best. While there are plenty of shiny, new advertising developments out there, including immersive experiences and chatbots, balancing a realistic budget with pricey innovations can leave you feeling deflated. Fortunately, there are advertising fundamentals that flow from the behavioral sciences that are easy to employ, don’t break the bank, and can give your ad copy that wow factor you’re looking for.

Google: Ad Spend, Rank, and the Impressions You Make

The goal of SEO and many digital marketing efforts is to make your mark on the search engine results page (SERP), but it is undeniably difficult to keep up with the flux of evolving features, the kaleidoscope of new ads, and your cascading competitors. There are, however, three touchstones that you should become very familiar with in terms of monitoring your position on the leaderboard and adjusting your campaigns in response. When you understand and track Google Ad’s primary search metrics, which focus on impression share, you’ll be far better positioned to make the most of your marketing dollars.