The Web Guys

Putting a Brighter Shine on Your Online Reputation

You recognize that your business’s reputation plays a critical role in its bottom line, but you may not appreciate how closely your company’s online reputation correlates with its overall reputation – even for small, local businesses. You build your brand on the products and services you supply, but how well your business is received online sets the stage for how well your products and services move. When it comes to growing your business, skilled reputation management can pay off in spades and should never be an afterthought.

Goal-Driven Email Marketing: It’s a Web Guys Thing

There are few – if any – businesses that can’t benefit from a solid goal-driven email marketing strategy, and The Web Guys can help you get in on the action. Email marketing services represent an affordable and effective tool for connecting with current and potential customers, but you need a plan. Whether you’re on the hunt for brand-bolstering reviews or are reaching out with promotions, newsletter style info, or both, a focused email marketing strategy can help, and The Web Guys are here for you.

Call Tracking Is a Thing (That You Should Know More About)

Some find that making a call is simply easier and more effective than filling out one of those uniquely complicated website forms or engaging in a lengthy live chat that may or may not resolve the matter at hand. Forbes reports that – in spite of all the modern technological advancements we enjoy and the phone-shaped computers we all carry around – many people prefer to call companies directly when they have issues or inquiries. Small businesses can benefit from call tracking, which can afford you valuable information regarding your overall performance and can help you mine unique opportunities to grow your business.

Getting Reacquainted with SEO

The importance of SEO has a way of insisting upon itself. You know it’s important, but you may have lost sight of exactly why it’s such a big deal. Yeah, it’s all about optimizing the search engine, but what does that really mean in the scheme of things? If this resonates with you, it’s time for a refresh, and we’re here for you.

Get Ready to Head Nextdoor with Local Social Media

Are you a small business? Do you have big goals? Of course, you do, and there are online tools out there that can help. Nextdoor is a thriving social media app that brings things a lot closer to home. Instead of targeting the worldwide web, Nextdoor targets your neighborhood, which means local customers who are on the hunt for the consumer goods and services you offer. Most local companies aren’t in the business of competing with the big guys out there but, instead, are looking to connect with local consumers – to build a bigger fan base close to home.

It May Be Time for a Website Redesign

Your website shoulders an immense responsibility for your business. Not only does it set the tone for your brand and serve as an invitation for searchers to learn more, but it also guides user experience, which is critical to conversions. You put a lot of thought, time, and effort into your website when it was originally created, but you may not have paid much attention to it since. Keeping your website fresh in terms of aesthetics and content as well as up-to-date in terms of technology can help you maximize your business’s growth potential, get the jump on your competitors, and offer all those potential customers a hassle-free online experience. While regularly tweaking your website can keep it in good working order for years, sometimes a redesign is the way to go.

Search Ads and Display Ads: Strike the Right Balance

You know that your potential customers are out there scrolling on their devices, and you’d like to connect. Enter Google’s display ads, which are designed to help promote your business when people are doing what they love most – device-based browsing. When combined with search ads, you can significantly increase your advertising reach.

Customer Lobby: Helping Make Business Reviews Come to Life

In the world of digital marketing, the tools and services you use can make a significant difference in how effective your online efforts are. A prime example is Customer Lobby, which is a third-party review service that helps service-based businesses like yours polish their online reputations while strengthening their search engine visibility – both of which can be exceptionally tricky on your own. Take a peek at what Customer Lobby has to offer and consider how your business can benefit.

Cashing In on Google’s Local Services Ads

Google’s Local Services Ads (LSAs) allow your business to connect with potential customers who search on Google in your area for the kind of services you provide, which translates to most people in your area. When we’re on the hunt for services, we turn to Google, which makes Google’s LSAs an important advertising platform. These ads are sponsored, powerful tools that can strengthen your ability to reach your target audience. At The Web Guys, we are focused on helping valued clients like you get the most bang for their buck with quality services like LSA guidance, and we welcome the chance to help you explore your best options.

Where We See Local Marketing Headed

Predictions are great, but expert predictions are even better. In this article, we focus our gaze on where we – and other experts in the field – see local marketing headed, and our insights can help you make the most of your own digital marketing efforts. Whatever kind of business you’re running, your online presence needs to be polished, and – for all but the largest enterprises – the name of the game is local marketing.