What Do We Do All Day? #FAQuesday

Posted on: September 8, 2015

As a spunky and fun small business, no two days around our office are the same. Granted, we work with clients across the country in many different industries, so that in itself provides a colorful calendar of work. But that’s not all we do around here. The Chalkboard Besides being a retro reminder of our childhoods, the giant chalkboard in our office is a central place to communicate with the whole gang. We scribble team updates. We drink too much coffee and write inspirational quotes. It serves as the backdrop for impromptu staff meetings. And when it’s not being used for work, we obviously use it to play. The Glass Case of Success Secluded on the south side of our office lies our Client Success Team Headquarters. These jovial folks are the smiling faces that constantly answer phone calls and reach out to our clients. There is such a constant … Continued

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What’s New With The Web Guys?

Posted on: August 27, 2015

One of the themes that ties The Web Guys together is that we’re always working to push ourselves to the next level — both in our personal and professional lives. As the summer draws to a close, we thought we’d offer a snapshot of what’s going on in the lives of your favorite digital marketing team. Here’s a brief look at some recent highlights:

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How to Know What You’re Talking About

Posted on: August 13, 2015

Ah, the Information Age is so full of … well … information! Nowadays, it’s fairly easy to become a Jack (or Jill) of all trades and a master of none. We have access to tutorials, encyclopedias, and entire college courses for free at the touch of a button. So when it comes time to be the Master of One – starting a new hobby, general curiosity, or taking on a new client in an unfamiliar industry – how exactly do you make that happen? How do you weed through all of the nonsense to really understand your subject? And how do you keep your ducks in a row in case someone relentlessly attempts to fact-check you?Well, I’m here to help! Reading & Research I bet you didn’t see Reading & Research coming! With endless information sources, it’s hard to pick where to start. Not to go too psychologist on you, … Continued

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Should I Buy More Domain Names and Forward Them to My Website? #FAQuesday

Posted on: August 11, 2015

One of the questions we periodically hear from clients goes something like this – “If they’re available, should I buy more domain names that include keywords people might use when searching for the services my business provides?” Let me first explain the question better with an example … Company Name: Distant Landscaping Company, LLC Location: Distant, PA Website: www.DistantLandscapingCompanyLLC.com This company provides landscaping services in Distant, PA, and wants to be found in the SERPs for searches like “landscapers in distant pa.” The question is whether they should purchase exact-match domain names (EMDs) like the following and forward them to their website. www.LandscapersinDistantPA.com, www.DistantPALandscapers.com, www.LandscapersDistantPennsylvania.com, etc. The short answer is no. Purchasing a domain name that doesn’t have and hasn’t had an actual website associated with it, and then forwarding it to your website will not benefit your website in the SERPs. You will simply incur the expense of domain … Continued

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Why Do Websites Need So Much Content? #FAQuesday

Posted on: July 28, 2015

Our clients run small businesses — car rental agencies, landscaping companies, maid services, you name it. Most of them are happy to hand The Web Guys the keys to their digital marketing machines and let us do the driving. We’re the experts, after all. But many still have questions about the process, and the most common one I hear as chief word nerd is related to those pesky things you’re reading right now. Q: Why Does My Website Need So Many Words? A: The simple answer is that words are the best way to tell the story of your business, products, and services — and to demonstrate the often subtle distinctions between you and your competitors. Sure, it’s great to have photos of the new travel trailers in your RV fleet, but will they make the phone ring as frequently as the list of camping must-haves included with every rental? … Continued

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What is Responsive Web Design? #FAQuesday

Posted on: July 21, 2015

We’ll never be able to emphasize enough how important it is for small businesses to have mobile-friendly websites. Mobile traffic has drastically risen over the last several years, and Google announced in May that mobile searches have officially surpassed desktop searches. If that’s not enough to convince you, the search engine giant also confirmed that it is officially boosting mobile search results for mobile-friendly webpages. If your business already has a website but it isn’t mobile-friendly, have no fear. While there are several different methods to achieve this mobile goal, The Web Guys develops mobile-friendly sites with responsive web design. What on earth does responsive web design mean?? We’re glad you asked! Q: What is Responsive Web Design? Responsive web design is just one of several ways to optimize a website to be seen properly on devices with different screen sizes: desktop computers, smart phones, tablets, and even phablets. Sites built with responsive design are … Continued

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Joe, Our Resident Social Media Expert, Featured in Auto Rental News

Posted on: July 2, 2015

Every industry has that magazine everyone looks to for the latest and greatest in industry-related news and up-and-coming trends. For the automotive rental industry, that magazine is Auto Rental News. Car and truck rental companies turn to Auto Rental News every month to see what is going on with major rental corporations and independent operations alike. The Web Guys has never been a stranger to the auto rental industry, which is why we are always honored to be featured in this popular magazine. This time around, our resident social media expert, Joe Ferguson, gave expert advice on selecting the right social media platform for your company. Click here to read the full, in-depth article. Joe also gave Auto Rental News the low-down on how to avoid social media mistakes for your company. We can’t thank Joe enough for the passion he brings to our office every day. We’re lucky to … Continued

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Lindsey Johnson Senior Client Success Manager

Wrapping Up Small Business Week

Posted on: May 8, 2015

All week long, we’ve been celebrating National Small Business Week in small ways and in big ways. Participating in an event like this is important to us because we are a proud small business, and we have come a long way in the last 10 years. At The Web Guys, we plan on staying small so we can keep thinking big. We’ve welcomed a diverse group into our team over the years, and we all come from various backgrounds. This gives us an advantage we could have never dreamed of. Lindsey Johnson, Senior Client Success Manager, was the company’s 4th employee and has had an unmistakable effect on the evolution of The Web Guys. “I feel a great since of pride working for a small business – especially in the booming tech scene that has emerged in Indianapolis. The relationships I’ve had the privilege of building over the last 5+ … Continued

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