Building Online Brand Trust

3 Tried-and-True Techniques for Building Online Trust

Posted on: November 24, 2020

In the digital shopping arena that is becoming increasingly more relevant, building online trust is critical. No one would argue with this sentiment, but figuring out how to foster trust in this nebulous arena is less clear. Fortunately, the precepts of successful marketing apply fairly evenly across the board and translate nicely to online marketing – especially with the application of savvy tweaks and nuanced adjustments that are in keeping with the medium and that experienced digital marketing specialists have on tap.

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Why You Need a Solid FAQ Page for SEO

Why You Need a Solid FAQ Page, and How to Get There

Posted on: November 10, 2020

Nobody wants to leave customers – or potential customers – hanging. These searchers have questions, and if you can provide them with answers upfront (with minimum hassle), you decrease the risk of losing them to competitors. SEO is a similar deal, and if Google can’t find its answer – pronto – it will look elsewhere. When you take the time to create a FAQ (Frequently Asked Questions) page that addresses common questions with comprehensive answers that highlight your brand’s strengths, you do yourself and your customers a favor.

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How to Measure Your Return on Content-Marketing Investment

How to Measure Your Return on Content-Marketing Investment

Posted on: October 27, 2020

It’s clear that marketing matters and that content is critical to search engine optimization (SEO), but how do you quantify your return on investment (ROI) when it comes to content marketing. It’s a good question, and fortunately, there are guidelines that specifically address your concerns. The fact is that even many marketers aren’t sure how to address the ROI issue, and Content Marketing Institute shares that upwards of 40 percent are seriously invested in improving their ability to provide concrete measurement tools. While qualitative measurements can provide you with a sense of how things are going, they don’t have the gravitas of cold, hard numbers.

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Limiting Customer Breakups

Churn, Baby, Churn: How to Limit Customer Breakups

Posted on: October 13, 2020

The term customer churn rate refers to the rate at which customers cease trade with a specific business during a specific period of time, and it naturally strikes fear in the hearts of business owners everywhere. A better understanding of why customers break up with you in the first place – and making adjustments in response – can go a long way toward improving your company’s bottom line. The digital marketing experts at The Web Guys are committed to putting our reserves of experience to work for your business.

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The Importance of Inbound Links to SEO

Inbound Links: A Primer

Posted on: September 22, 2020

While SEO best practices change regularly, inbound links are still one of the most significant ranking factors. Whether you call them hyperlinks, backlinks, or plain old inbound links, they all refer to a link from someone else’s online property to your own. These links may not be fancy, but they are integral to SEO, and if that isn’t important to you, it should be. If you’re not quite where you need to be regarding inbound links, however, never fear – this primer and a digital marketing specialist can help you get there.

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Page Speed Optimization For Your Website

The Need for Speed: Page Speed Optimization

Posted on: September 8, 2020

If the notion of page speed conjures ideas really complicated technology in your head, don’t worry, you’re not alone. Page speed is and always has been integral to search engine optimization (SEO), which means that understanding the basics is definitely worth the effort. You get that web pages are loaded, and if you also get that the ones that load more quickly are awarded bonus points, you’re ahead of the game. Things get more complicated from here, but the experienced digital marketing professionals at The Web Guys can help you get your site get to where it needs to be.

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Five Important Factors That Will Help Turn Your Consumes Into Brand Advocates

Not Just Customers But Brand Advocates

Posted on: August 25, 2020

Customers are great, but brand advocates are even better. When your customers are all in, they can be more influential than any old marketing strategy – completely free of charge. We naturally tend to put more stock in recommendations that come directly from people we know or are connected to, and customers who advocate on your behalf can be invaluable. For every customer advocate you have, you can bank on his or her social media connections, which can easily run to an audience of hundreds (or more, much more).

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Google Ads New Features to Help Small Businesses

Google Ads New Features to Help Small Businesses Address COVID-19

Posted on: August 11, 2020

The effects of COVID-19 are everywhere. We’d be hard-pressed to say that there’s a business out there that hasn’t been affected, and Google is stepping in to help out and build some goodwill in the business community.

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A Navigable Website Redesign

Your Website Redesign: Searching for the Answer

Posted on: July 28, 2020

If you’re ready to consider a website redesign, there’s plenty to think about. A redesign signals that big change is afoot, and there is one very good reason for this – it’s time, and The Web Guys can help. You want your website to work for you and to reflect who you are as a business, and if yours isn’t hitting its marks, it is very likely time to dive deep into project redesign. The fact is that those retroactive tweaks we all make can only go so far – and, worse, can leave you with a site that feels like it was hastily thrown together. If you’re looking for anything, you’re looking for a sleek, streamlined design that masterfully reflects the heart of your business, and that performs like a thoroughbred while enticing, enlightening, and educating prospective customers. In the end, these goals all hinge on you having a … Continued

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Google My Business Tools

You Deserve More from Your Google My Business Listing

Posted on: July 14, 2020

Google My Business is an effective tool that allows many, many companies to garner views from the vast throngs of online viewers. GMB, however, is only as powerful as you allow it to be. When you invest the time and effort it takes to optimize your GMB profile, you exponentially increase your chances of unleashing the power of GMB at full throttle. Because the devil’s in the details, invest some time and forethought in the creation of your profile and watch your world expand from there. Yes, GMB is powerful, but without your well-crafted input, it remains unplugged.

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