Google has spoken, and the message is loud and clear – the online goliath is gearing up to apply mobile-first indexing to all websites within the next 6 to 12 months. Mobile-first hit the scene back in November of 2016, and by the end of 2018, half of all Google’s search results were generated by this mobile-first approach. Google is obviously moving forward with dispatch, and this could have important implications for your business’s website. Mobile-First Indexing? Mobile-first indexing isn’t as complicated as it may sound – it’s simply a Google-y way of saying that it will be indexing and ranking your site from the perspective of a mobile browser. This means that your website needs to be mobile-ready if you want to compete (and you do want to compete). Google Gives Notice In order to keep this effort moving forward as smoothly as possible, Google is issuing notices that … Continued
If your site is experiencing a slow decline in traffic, you may be quick to blame your content and links, but Google’s John Mueller says the reasons are probably far more nuanced. Better understanding the backstory can help you break out of this downward trend and keep your site moving forward. In the Webmaster Hangout, Mueller answers specific questions about traffic declines, and his answers are illuminating.
The best relationships are solidly forged on a framework of trust. In fact, the only relationships worth having, in the long run, are trust-based. The fact is that this truth about interpersonal relationships also applies to your brand’s relationships with your customers and potential customers. The good news is you can use the same principles of trust that apply to your close personal relationships to your brand’s relationships – and can reap the rewards in the process.
When it comes to SEO, strategizing is key, and this includes keywords. While it’s likely that you aren’t looking to rank on all of your competitors’ keywords, there’s likely some overlap. It can be difficult to decipher which competitors you should be watching and which of their keywords you should be targeting. Fortunately, the digital marketing team at The Web Guys has answers. Use Basic Tools Many businesses utilize online tools that help them get a feel for their competitors’ ranking keywords. These can include SEMrush, KeywordSpy, Ahrefs, Spyfu, and the like. While this is a great place to start, there’s more to it than simply identifying the keywords that are working for your competitors. Knowing what to do with this information is the next step. Where Do I Go from Here? You’ve cracked the code and have your competitors keywords in front of you, but now what? Which of … Continued
Google, as you know, is always coming up with something clever, and our digital marketing specialists at The Web Guys want to help you keep up. Google recently published a patent application entitled Website Representation Vector to Generate Search Results and Classify Website, and it’s complicated. Fortunately, we’re here to break it down and discuss how it may affect your rankings.
When it comes to local searches, Google My Business (GMB) is the holy grail, and people have questions – lots and lots of questions. This is especially true for business owners who share a business address with other businesses. No matter how many questions you have, however, savvy digital marketing professionals have answers.
You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.
If you run a business in today’s market, you’re naturally looking to acquire links. Google has spoken, and they’ve made it quite clear that when it comes to SEO, content, and the acquisition of links is the name of the game. Just to make things more challenging, however, Google has also implemented strict rules and requirements related to this pursuit. There are positive steps you can take that will help you enhance your online presence ethically. Part of growing your online business is keeping up with the internet’s rapid-fire evolution, and a digital marketing specialist can help you strategize your way to optimal performance.
Online marketing – it’s complicated. You’re looking for your piece of the pie, but should you be focusing on search engine optimization (SEO), pay-per-click (PPC), or some combination of the two? The fact is that, while many companies are looking to up their online game, most look at these as two separate and distinct entities, it’s actually more complicated than that. While SEO and PPC both stand alone in their own right, they’re also incredibly interconnected, and the best path forward is generally to think of each as an important component of a whole – a whole that is greater than the sum of its parts.