Author Archives: The Web Guys

Inbound Links: A Primer

While SEO best practices change regularly, inbound links are still one of the most significant ranking factors. Whether you call them hyperlinks, backlinks, or plain old inbound links, they all refer to a link from someone else’s online property to your own. These links may not be fancy, but they are integral to SEO, and if that isn’t important to you, it should be. If you’re not quite where you need to be regarding inbound links, however, never fear – this primer and a digital marketing specialist can help you get there.

The Need for Speed: Page Speed Optimization

If the notion of page speed conjures ideas really complicated technology in your head, don’t worry, you’re not alone. Page speed is and always has been integral to search engine optimization (SEO), which means that understanding the basics is definitely worth the effort. You get that web pages are loaded, and if you also get that the ones that load more quickly are awarded bonus points, you’re ahead of the game. Things get more complicated from here, but the experienced digital marketing professionals at The Web Guys can help you get your site get to where it needs to be.

Not Just Customers But Brand Advocates

Customers are great, but brand advocates are even better. When your customers are all in, they can be more influential than any old marketing strategy – completely free of charge. We naturally tend to put more stock in recommendations that come directly from people we know or are connected to, and customers who advocate on your behalf can be invaluable. For every customer advocate you have, you can bank on his or her social media connections, which can easily run to an audience of hundreds (or more, much more).

Google Ads New Features to Help Small Businesses Address COVID-19

The effects of COVID-19 are everywhere. We’d be hard-pressed to say that there’s a business out there that hasn’t been affected, and Google is stepping in to help out and build some goodwill in the business community.

Your Website Redesign: Searching for the Answer

If you’re ready to consider a website redesign, there’s plenty to think about. A redesign signals that big change is afoot, and there is one very good reason for this – it’s time, and The Web Guys can help. You want your website to work for you and to reflect who you are as a business, and if yours isn’t hitting its marks, it is very likely time to dive deep into project redesign. The fact is that those retroactive tweaks we all make can only go so far – and, worse, can leave you with a site that feels like it was hastily thrown together. If you’re looking for anything, you’re looking for a sleek, streamlined design that masterfully reflects the heart of your business, and that performs like a thoroughbred while enticing, enlightening, and educating prospective customers. In the end, these goals all hinge on you having a … Continued

You Deserve More from Your Google My Business Listing

Google My Business is an effective tool that allows many, many companies to garner views from the vast throngs of online viewers. GMB, however, is only as powerful as you allow it to be. When you invest the time and effort it takes to optimize your GMB profile, you exponentially increase your chances of unleashing the power of GMB at full throttle. Because the devil’s in the details, invest some time and forethought in the creation of your profile and watch your world expand from there. Yes, GMB is powerful, but without your well-crafted input, it remains unplugged.

What’s New In SEO For 2020

Believe it or not, we’re nearly halfway through 2020, and it’s been a bumpy ride, to say the least. In light of the recent crises, SEO has become more important than ever, as social distancing has made SERP rankings more important than a physical location for many businesses.

Customer Feedback That Gives Back

When it comes to your online business, stellar customer reviews are the gold standard. If you don’t have firsthand knowledge of a company’s wares and services and you don’t personally know anyone who’s already taken the plunge, there’s no better way to assess what a company has to offer than to read up on what their customers have to say. Because it’s gotten to the point that many of us go online for everything from toothpaste to legal services, savvy shoppers are in the habit of regularly perusing customer reviews when they’re in the market for just about everything.

Mobile-First Indexing Will Be Up and Running for All Sites Within A Year

Google has spoken, and the message is loud and clear – the online goliath is gearing up to apply mobile-first indexing to all websites within the next 6 to 12 months. Mobile-first hit the scene back in November of 2016, and by the end of 2018, half of all Google’s search results were generated by this mobile-first approach. Google is obviously moving forward with dispatch, and this could have important implications for your business’s website. Mobile-First Indexing? Mobile-first indexing isn’t as complicated as it may sound – it’s simply a Google-y way of saying that it will be indexing and ranking your site from the perspective of a mobile browser. This means that your website needs to be mobile-ready if you want to compete (and you do want to compete). Google Gives Notice In order to keep this effort moving forward as smoothly as possible, Google is issuing notices that … Continued

Fight Back Against Rank Creep

If your site is experiencing a slow decline in traffic, you may be quick to blame your content and links, but Google’s John Mueller says the reasons are probably far more nuanced. Better understanding the backstory can help you break out of this downward trend and keep your site moving forward. In the Webmaster Hangout, Mueller answers specific questions about traffic declines, and his answers are illuminating.