Author Archives: The Web Guys
The old adage that the customer is king remains just as true today as it was the day the term was coined. If you run a successful business, you owe your success to your customers, and pouring your tender loving care into customer support is paramount. Having a sleekly automated online customer experience – from initial research through purchase, receipt, and support is great – but the bottom line is that this pipeline has to work, and your customers need to feel heard in the process. The third wave of customer service – after tasks and workflow – is refining your customer support practices, including incorporating AI search and natural language processing. Let’s take a closer look at the importance of this and how The Web Guys can help.
Facebook is not the irrelevant has-been many would have you believe – far from it. While there are brighter and shinier social media darlings out there – like TikTok and co – Facebook is far from over, and losing sight of this fact isn’t going to do your business any favors. The idea that Facebook walked so the others can run is misleading – Facebook paid advertising is extremely relevant to brand growth. Check out these five primary tips from the digital marketing professionals at The Web Guys for making the most of your ad sets.
You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.
Online negative reviews happen, and while they can feel like the end of the world, they shouldn’t. A negative review here and there affords you a greater perspective about how your business is doing out there and helps you appreciate those five-star reviews that much more. If the thought of negative reviews stops you in your tracks, never fear – there is a straightforward to-do list that can help you slay this dragon and make your negative reviews work for you. The most important point to keep in mind is that sweeping those not-nice reviews under the rug is not going to do you any favors and that the time for action is now.
Google very recently announced that new Search Console integration, new data-driven attribution, and new machine learning models (that are intended to help fill in gaps in measurement) are making their way to Google Analytics 4 (GA4). While Google isn’t giving us a lot of information about when the changes will be implemented, the wording of its announcement makes it clear that change is on the horizon. In fact, it is difficult to be clearer on this point than – with these additional capabilities, we encourage you to use the new Google Analytics as your primary web and app analytics solution going forward.
Doing some research into one’s competition is not only common but also very well advised, and in the digital marketing space, this goes double. The landscape of online everything evolves rapidly, and competition is king. You and your closest rivals are in competition for market share across platforms, and doing your homework is paramount.
You know SEO is important, but how do you know how much you should be investing and what you should be getting out of it? No matter what your take on the issue is, there’s a lot going on, but having digital marketing expertise on your side is going to help. Having a feel for what others in your business sphere are doing – and how much they’re spending – provides you with a valuable opportunity to get a better handle on your own SEO game. A recent in-depth study published by Search Engine Journal (SEJ) entitled The State of SEO 2021: Insights, Opportunities & Threats has its finger on the pulse of all things SEO, and we’ve broken the most interesting bits down for you.
There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.
Without customer loyalty, you’re not making the most of your business, but the pandemic and its attendant wave of restrictions put customer loyalty to the ultimate test. The most telling point is that consumer spending hit an unparalleled global low during the height of the pandemic, and this fact left businesses hanging on word-of-mouth recommendations and on those loyal customers who kept coming back for more – the gold standard when times are tough. As uncertainty about COVID-19, business capacity restrictions, and consumer behavior continue to loom, there are some confidence-boosting tactics you can employ to help ensure that you’re building brand loyalty and keeping customer satisfaction high – now and into the post-restriction future.
There’s always a lot of buzz when Apple unleashes an update, and iOS 14 is no different. Further, we’ve all heard the tall tales and rumors about how legislation is on its way – gearing up to strike down Facebook advertising – but to date, this hasn’t happened. Facebook advertising has continued to generate billions in annual revenue, which has steadily increased since 2017. This time, however, there may be more truth to the matter (if Facebook’s reaction to the update has anything to teach us). Getting up to speed with what the iOS 14 update has on tap can help you continue to tweak and maximize your Facebook marketing and advertising efforts.