9 Tips for Choosing a Business Name to Boost Search Rankings

Posted on: October 22, 2024

At The Web Guys, we understand the importance of the role your business name can play in your digital marketing efforts. So, how do you choose a business name to improve search rankings? Choosing a business name that enhances online rankings requires applying key SEO principles and effective branding strategies. What you name your local business will be more significant in its overall success than you might initially think. According to a 2023 study by Whitespark, your business name is the #2 ranking factor in how you rank online on Google and other search engines. Here’s a guide on how, as a small business, you can choose a business name that enhances SEO and helps your company improve search rankings.

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6 Ways to Support Women in SEO for a More Inclusive Industry

Posted on: October 8, 2024

At The Web Guys, we believe that diversity in the workplace helps foster innovation, improves decision-making, and creates a more equitable society. A recent article highlighting the gender gap between men and women in SEO (Search Engine Optimization) caught our attention. According to the State of SEO 2020 Survey, men outnumber women by over 2 to 1 in SEO professions. By supporting and encouraging women, we can work to increase women’s representation in this industry. A multifaceted approach is needed to elevate women in SEO and foster a more inclusive industry. Keep reading to discover six key ways to support women in SEO for a more inclusive industry, each with practical, actionable suggestions.

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What Is Generative Engine Optimization (GEO)?

Posted on: September 24, 2024

Generative Engine Optimization (GEO) refers to the strategies and techniques used to optimize content, prompts, and interactions for generative AI models, like language models (e.g., GPT-4), image generators, or music composers. Marketing agencies like The Web Guys stay on top of new tools and technologies that directly impact our clients’ marketing campaigns’ effectiveness, efficiency, and creativity. GEO aims to produce high-quality, relevant, and efficient outputs from these models by understanding how they interpret input and how their algorithms function. According to a Gartner press release, approximately 79% of consumers are expected to use AI-enhanced search within the next year, and 70% already trust generative AI search results. 

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Six Benefits of Partnering with a Smaller Marketing Agency

Posted on: September 10, 2024

In a crowded digital landscape, the right marketing partner can make all the difference. There is a lot of value in partnering with a smaller, experienced marketing agency like The Web Guys, which offers several advantages. We treat every client’s business like our own and work to ensure that we provide real value. Marketing is complex and involves various activities, decisions, and strategies that must be coordinated to effectively reach and influence your target audiences. Whether you need web design services, social media marketing, or anything in between, you need a digital marketing partner who takes the time to understand your business and creates a personal approach to get results. Keep reading to learn how working with a smaller marketing agency like The Web Guys benefits your business.

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5 Reasons to Advertise on Microsoft for Business Success

Posted on: August 20, 2024

In today’s competitive market, establishing a robust online presence is essential. A vital component of this is Search Engine Marketing. While Google Ads may dominate, at The Web Guys, we see the untapped potential in Microsoft Advertising (formerly Bing Ads). By leveraging both platforms, your business can create a well-rounded digital strategy that drives results. Here are five compelling reasons why running ads on both Google and Microsoft is a smart move.

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Understand Zero-Click Searches: Essential Insights for Businesses

Posted on: August 6, 2024

Search engines are constantly evolving to deliver faster answers to user queries, such as through featured snippets on search engine results pages (SERPs). These snippets provide immediate answers directly on the SERP, often eliminating the need for users to click through to a website—a phenomenon known as zero-click searches, which are increasingly common. The Web Guys are here to help local businesses navigate these changes by optimizing their content for increased visibility and engagement. 

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Rebuild Trust after Negative Reviews: 6 Steps for Local Businesses

Posted on: July 23, 2024

Online reviews hold immense power. If not handled appropriately, negative reviews can devastate a local business. However, they can also present an opportunity to rebuild trust and improve online reputation. The professionals at The Web Guys understand the importance of reputation management and suggest six steps to address negative reviews and effectively turn them into growth opportunities.

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Local Service Ads on Google Maps: What You Need to Know

Posted on: July 9, 2024

Digital marketing constantly evolves, presenting new opportunities for local businesses to attract and retain customers. One recent significant advancement is the integration of Local Service Ads (LSAs) into Google Maps. As leaders in digital growth solutions, The Web Guys understand the nuances of LSAs, their functionality on Google Maps, and how local businesses can effectively leverage them for maximum benefit.

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6 Ways to Avoid an SEO Disaster During a Website Redesign

Posted on: June 11, 2024

Companies often redesign their websites to enhance user experience, refresh their brand, and stay competitive. However, a website redesign poses a significant risk to SEO if not handled carefully. Without proper planning and execution, a business may experience decreased traffic, lost rankings, and diminished online visibility. Trust The Web Guys to avoid an SEO disaster during a website redesign. Our team follows an extensive list of specific guidelines to ensure SEO remains intact during redesign projects. Here are six of those important guidelines.

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6 Key Strategies to Maximize Google Maps Presence

Posted on: May 21, 2024

All businesses should maintain a strong online presence in this increasingly digital age. Google Maps is an essential tool for consumers who seek local products and services. Fortunately, The Web Guys know digital marketing strategies and how to harness the power of Google Maps to significantly boost local visibility and increase traffic to a business.

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