Author Archives: The Web Guys

Digital Accessibility and Return on Investment

You likely don’t need a survey to tell you that the vast majority of business owners and web experts cite expense as their primary concern when it comes to digital accessibility, but if you do – there are plenty of surveys out there that make exactly this point. Naturally, many businesses are also concerned about having to rebuild their websites from scratch in order to maximize the browsing experience they offer – and about the investment of both time and money involved. Fortunately, there’s good news on the horizon.

Google Picks up the Pace on AI

Google has new artificial intelligence performance enhancers for search ads at the ready. The idea is to improve connectivity between businesses and their most valuable customers, and doing so requires careful monitoring of burgeoning trends in both search marketing and how consumers actually conduct searches. To help facilitate this, Google Ads is tweaking the system with AI in an attempt to generate enhanced creativity and improved ad performance. Getting to know what this could mean for your ad efforts is an excellent idea.

Google’s New Profile Label Is Stirring Up Some Drama

Google is deep into rolling out its new labels for Google Business Profiles (GBPs), which all managers on the GBP NMX or New Merchant Experience can access. Although previewed back in 2021, these labels recently went global. The idea is to allow clients in the local business arena – who have the necessary access to manage their GBPs – to read Google’s take on the state of their profiles. You’re going for a Profile Strength label that reads – Looks good – and learning more about what’s up with Google in relation to this rollout can help you get there.

Virtual Reality: Ready for Its Close-Up

It’s time to call virtual reality out for what it is – a reality. Virtual reality is no longer cutting its teeth but is, instead, growing exponentially in terms of market share with nearly untapped reserves when it comes to digital marketing. Virtual reality (VR) quickly ingratiated itself across industries by affording training technologies, testing procedures, and product development applications that are difficult to duplicate – or rival. Let’s dig in.

Master YouTube SEO with Traffic-Generating Keywords

Want your YouTube videos to blow up? Of course, you do, but you may have no idea how to make that happen. Fortunately, there’s a handy-dandy keyword research process you can follow. Gone are the days when video marketing was gravy – it’s become a digital marketing staple, and if you’re missing out, your business is paying the price. If you haven’t dipped a toe in the video marketing pool, it’s time to come on in – the water’s fine, and if you’ve already tried your hand but haven’t found your groove, there are tips for you, too.

Keyword Research for SEO in 3 Easy Steps

Keyword research refers to the process of using analytics to identify those elusive keywords that are going to resonate with the audience you’re targeting. By scoping out these keywords, you greatly improve your ability to strategize content and hit your digital marketing goals. While it’s a complicated process, it is very doable – and there are three straightforward steps that can help you get there.

Multisearch Is Open for Business

We all know that what we want is out there. It’s finding it that’s often the problem. The Web Guys know that spending hours going down a search rabbit hole is exasperating, and your customers and clients feel the same way. Enter Multisearch. Google’s upping its search game with this one by allowing searchers to include their own photos – and photos grabbed from the web – in their queries, and they’re opening up a whole new visual world of search possibilities in the process. As usual, however, Google’s latest move raises new questions about keeping up in relation to your online marketing. Let’s take a closer look.

5 Tips for Flexing Your Advertising Budget in 2023

You don’t advertise for the heck of it. You advertise because you’re looking for a return on your investment. Churning out new ad campaigns does not necessarily translate to generating successful campaigns. While yours may be the sweetest ad out there, if it isn’t optimized to generate revenue, it’s not doing your biz any favors. As we head into another year of economic uncertainty, it’s important to have your advertising in fine form, and fortunately, there are five helpful and relatively pain free tips for doing so. Let’s get started.

Google: In with the New

When it comes to local searches over at Google, things are on a roll. If you are having trouble keeping up, you’re not alone, but there are some basics to keep in mind as we barrel into the new year. Local search is important to your business, which makes having your finger on the pulse – to the degree that it’s possible to do so – an excellent idea.

Leading the People to Your Social Media Content

If you’ve been shying away from trotting your business out on social media, you’re not taking adequate advantage of its magical influence, which can be game-changing. Amidst all the social media noise, however, it can be hard to know where to focus your efforts. It’s true that social media has a mind of its own, and while cracking the code may seem out of reach, the marketing gurus at The Web Guys have some knowledge to impart, and the message is that good old-fashioned content can set you free.