If you thought that removing right sidebar ads was the biggest change Google would make to search results in 2016, buckle up. Prepare for an incoming update — Google’s at it again! Why Does This Matter? This change means that another organic position is being replaced with a paid ad. While the removal of sidebar ads already moved organic positions down the page, this is another push to dominate the top of the search results page with ads. On a mobile device, users will have to scroll past numerous ads before they see any organic results. Below you can see a mock up from Search Engine Roundtable of what the new local pack might look like with an ad in position one. These new ads will likely look very similar to the other two listings in the local pack, but Google hasn’t officially released information about what the ads will … Continued
Having your phone ring with a fresh new lead is very exciting. However, not knowing how you attracted that lead doesn’t help your business track what is working to generate leads. Most businesses struggle to properly associate a caller to an ad source as a critical decision-driver behind knowing which of its marketing and advertising efforts are working. How does a business decide where to spend more, less, or nothing at all? With an increase in the number of smartphone users, fewer website forms are being filled out. More calls are being made because of the convenience of the one-click-to-call functions on cell phones and tablets. Other than tracking call sources by manually asking every caller where they found your number, and then putting that into a spreadsheet or by using old fashion chicken scratch, it is nearly impossible to track leads and conversions properly! Couple that with time investments, … Continued
We at The Web Guys are proud to announce the introduction of a new program to give back to some of the charities most near and dear to our hearts. With success comes the opportunity to share with others and make a difference to those who need it most. We’ve chosen four non-profit organizations so far that touch all of our hearts. 1. St. Jude Children’s Research Hospital The first not-for-profit institution we’ve chosen to contribute towards is St. Jude Children’s Research Hospital. Its mission is to advance cures and prevention of catastrophic diseases for children. No child is denied treatment based on financial standing, race, or religion. Families never receive a bill for treatment from St. Jude because of generous donations. Every dollar matters and makes an impact on the success of this incredible organization. We’re honored to know that our dollars are aiding in cancer research and treatment … Continued
1) 50% More Text for Search Ads One of the first changes Google announced was that search ads will be eligible for up to 50% more text. That’s right — Google will be affording PPC ads with even more real estate on search results pages. It’s clear that Google is giving extra love to PPC ads because not only do they plan on expanding the text, they’ve already made the switch to adding a fourth placement for ads at the top of search results pages. The 25-character headline limit will be expanded to two 30-character headlines. The new ads will have one consolidated 80-character description line, instead of two separate 35-character descriptions lines. In the example below, the new format on the right includes more ad space for businesses to better market their unique selling propositions. 2) Device-Specific Bidding Currently, advertisers set bids for desktop searches and make adjustments for … Continued
It used to be enough to rely solely on SEO strategies to keep your phone ringing, but due to some of Google’s latest updates, it’s not your safest option to turn your back on PPC. What changed? In February 2016, Google announced that it was killing right sidebar ads, and moving a fourth position to the top of the search results page. Does this impact me? This has a huge impact on organic results. While there used to only be three ads at the top of the page, there’s now an additional ad taking up space. Often times, organic results can’t even be seen until you scroll further down the results page. Do you want to rely on results that people have to scroll to find instead of getting a top-of-the-page position that searchers will see first What should I do? If you aren’t currently running ads with AdWords, it’s … Continued
One of the biggest pieces of a quality digital marketing plan for your business is generating positive online reviews. Positive reviews show potential customers that your company is worthy of their interest, and they help current clients feel confident in their decision to work with you.
With Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google Plus, there is no shortage of social media platforms to join. It can be exhausting to keep up with all of them. Especially since the list above doesn’t even include all of your choices, AND they’re constantly changing and updating. So what is a small business to do? Don’t stress about it. The Web Guys are here to ease your stress. Contrary to what most believe, you don’t have to create a profile on every single social platform for your business. You can of course, but only if you have the time, manpower, and money to do so. For most small businesses, however, that’s most likely not the case. Let’s examine the best way to determine a good social strategy when resources are limited. Choose Your Audience You know your business better than anyone else. What do your customers have most in … Continued
With a sleek, professionally designed website and a plethora of Google reviews brimming with positive accounts of your service, your company is way ahead of the curve when it comes to digital marketing. If you’re not responding to those reviews, however, you could be missing out on opportunities to directly connect with potential lifelong customers.
Word of mouth travels much faster these days with the dawn of the digital age. Reviews can spread like wild fire and do wonders for your online presence. That’s why we at The Web Guys put so much emphasis on our clients generating customer reviews. Not only do good reviews attract new customers and leads, they can lead to higher rankings on Google and other search engines. Recently, Google added a snippet to their “Improve Your Local Ranking” support page that highlights how important it is to respond to all customer reviews. While it’s always been important to respond to negative review, this new update from Google solidifies just how important customer reviews are for your business. Let’s go over some best practices when it comes to writing responses. Stay Brief Get in, say thanks, get out. There’s no need to get long winded, even if it’s in response to … Continued
From top placement changes to new ad formats, Google has announced many updates to AdWords over the past month. We at The Web Guys are here to be the one-stop shop for all that you need to know. Get up to speed by reading the latest updates below: New Dashboard on the Way The AdWords dashboard will be getting a hefty makeover in the next 12-18 months. No beta period has been announced yet, but Google is giving fair warning that a more user-friendly experience is in sight. We don’t know much in terms of exactly what will be changing, and Google has only provided one screenshot to tease us with. OEM Automotive Ads Automotive ads are getting revamped with the newest update from Google. Now when an OEM is buying search ads, they’ll be able to add an image carousel for a more eye-catching ad. These ads will also … Continued