Content Marketing with The Web Guys

Newsworthy Content: How to Achieve It

Posted on: August 24, 2021

You recognize that your content matters – it’s what brings your readers to the yard – but you may be at a loss about how to elevate it to the level of newsworthy and garner links in the process. The answer is content that strikes a personal chord with your target audience (and beyond). And your research, at its most basic level, involves deciphering who your fiercest competitors are getting their links from and then brainstorming your own inroads into similar territory. While there’s a lot of tech involved, the heart of the matter comes down to creating content that is newsworthy to begin with and that does a lot of the heavy lifting on its own.

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Building Business with Chad Frazell of The Web Guys on Amplify Indy

Building Business with Chad Frazell on Amplify Indy

Posted on: August 17, 2021

Check out our very own Chad Frazell on his first-ever podcast with Joshua Bach with Amplify Indy! Hear more about networking/mentorship, the challenges of building business, entrepreneurship, the benefits of working at Refinery46 and so much more. We are so proud to have you on our team, Chad! For any questions about The Web Guys and our digital marketing services, please feel free to contact us at (317) 805-4933 today!

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Google Core Updates for Digital Marketing

Google’s July 2021 Core Update Coming in Hot

Posted on: August 10, 2021

Google, Google, Google. Never one to disappoint, Google’s July 2021 update is just finishing up, and you’ll want to be prepared for what may be to come. While Google makes incremental changes to improve its search results on a daily basis, these aren’t things that mere mortals like us would generally notice. The core updates, on the other hand, mean bigger changes afoot, and Google likes to lend a hand – so we can prepare ourselves. Because when it comes to your online presence – and the Scouts – being prepared is basically everything, it pays to pay attention when Google speaks. If you have additional questions at the end of this article, don’t hesitate to reach out to our digital marketing experts at The Web Guys today!

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SEO and Google - Digital Marketing with The Web Guys

Ready to Upgrade Your SEO Status? Google Has Free Stuff

Posted on: July 21, 2021

While you can spend a whole lot on your SEO tools – and some of these gems are worth every penny – you don’t always have to drop a lot of cash to update your SEO toolbox. In fact, Google has five tools that are worth checking out right now. Google tools are generally powerful tools, so give them a look and make sure that you aren’t missing out.

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Digital Marketing with Videos - The Web Guys

Optimizing Your Videos for Maximum Impact

Posted on: July 6, 2021

You may understand that video is important to your SEO, but gauging how yours is doing may feel out of reach for you. One of the inroads into handling your videos’ ad performance on YouTube is by setting Moments in Google Ads that capture online performance related to the specific moments you mark, which leads to an accumulation of data surrounding those Moments and to informative attendant metrics. Once you have a feel for the factors that are working for you – and those that are not – you’ll be well on your way to mastering your video offerings.

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SEO Tips With The Web Guys

SEO Hygiene Can Keep Your Site Healthy

Posted on: June 22, 2021

SEO Hygiene, you say? It’s nothing to be afraid of – just a helping hand from Google that can up your SEO game. SEO hygiene is all about taking purposeful strides to help keep your site running as smooth as silk (before problems arise). Think of SEO hygiene as a means of proactively supporting your site’s goals, including your marketing aspirations.

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Online Marketing With The Web Guys

The Psychology of Purchases

Posted on: June 8, 2021

Our brains are constantly on the lookout for shortcuts. All that cognitive functioning is a lot, but when you break matters down into bite-size chunks, things become more manageable. When decision-making time is here, we don’t start at zero and go through the whole decision-making process every single time. Instead, we rely on past experiences and implement shortcuts to get where we need to be. It’s one of the reasons you’ve probably been buying the same toothpaste from Target for the past 20 years. In the end, there’s a psychology of purchases – with seven foolproof tactics – that you can use to your business’s advantage, and because you offer excellent products and services, these tactics are also to your customers’ advantage.

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Website Content

YMYL Websites: It’s Time to E-A-T

Posted on: May 18, 2021

Website content is critical to search engine optimization (SEO), but according to Search Engine Journal (SEJ), when it comes to ranking content related to health, finance, and other YMYL (your money or your life) topics, John Mueller – a Search Advocate over there at Google – shares that the most important factors are expertise, authoritativeness, and trustworthiness (E-A-T). These so-called YMYL sites are held to higher standards, and if you count yourself among them, you should maintain a laser-like focus on ensuring that your content is steeped in expert authority that inspires your users’ confidence and trust.

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Bounce Rate

6 Surefire Tips for Helping Your Site Bounce Back

Posted on: May 4, 2021

Bounce rate is a buzzword that gets its share of attention, but you may not know what it means for your business. Your site’s bounce rate isn’t a black-and-white proposition. While it’s generally something that you want to reduce, that isn’t the end of the story. Fortunately, there are six hot-as-heck tips that can help you handle your bounce rate – rather than letting it handle you.

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Google Ads Remarketing

Gearing up for Google Ads Remarketing

Posted on: April 20, 2021

It’s a new day, so Google has to have something complicated in mind for us, right? If this is how you feel, you are not alone. In fact, remarketing in Google Ads is no exception to this mantra, and it can be daunting. When you break remarketing down into bite-sized chunks, however, it becomes far more doable. Ultimately – as with all things Google – Google Ads remarketing has much to offer, which makes putting your shoulder into it worth the effort.

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