The Web Guys
It is fair to say that 2020 has been a game-changer in every industry, and digital marketing is no exception. Many office buildings, work floors, and other workspaces locked their doors and instructed their employees to set up shop at home. It was an eventuality that no one saw coming – and that many wouldn’t have considered possible before the pandemic. Fortunately, the resourceful and flexible digital industry – as a whole – has managed quite nicely. This isn’t to say, however, that it’s been easy or that there aren’t ways we can continue to stay nimble and to roll with the evolving landscape of the new normal.
This may not come as a huge surprise, but you’re probably not even coming close to maximizing the value of your internal links. You’ve got a lot of balls in the air (it is 2020, after all), and let’s face it, all that internal link stuff can be hard to interpret and act upon. It’s easy to lose sight of the dynamic role internal links can play in your site’s overall relevance, but Google’s numbers don’t lie – internal links matter. Fortunately, there are some tips that can help you dominate those links and elevate your site performance in the process.
2020 was a year for the ages in so many ways, but we shouldn’t forget that 2020 also saw some serious SEO trends emerge and further solidify. Most of SEO’s evolutionary path in 2020 has been all about cementing trends that we were already beginning to play around with. Let’s take a closer look at some of the biggest developments out there. You can also learn more about our digital marketing solutions on our site!
When it comes to local searches, Google My Business (GMB) is the holy grail, and people have questions – lots and lots of questions. This is especially true for business owners who share a business address with other businesses. No matter how many questions you have, however, savvy digital marketing professionals have answers.
We at The Web Guys are proud to announce the introduction of a new program to give back to some of the charities most near and dear to our hearts. With success comes the opportunity to share with others and make a difference to those who need it most. We’ve chosen four non-profit organizations so far that touch all of our hearts. 1. St. Jude Children’s Research Hospital The first not-for-profit institution we’ve chosen to contribute towards is St. Jude Children’s Research Hospital. Its mission is to advance cures and prevention of catastrophic diseases for children. No child is denied treatment based on financial standing, race, or religion. Families never receive a bill for treatment from St. Jude because of generous donations. Every dollar matters and makes an impact on the success of this incredible organization. We’re honored to know that our dollars are aiding in cancer research and treatment … Continued
Modern business ownership is much more than setting up shop, putting an ad in the paper, and waiting for clients to find you. To really succeed, your business needs technical prowess and a strong Iinternet presence. At The Web Guys, we’ve discovered the perfect solution to maintaining your company’s online presence: Client Success Advisors. A Client Success Advisor is the secret to keeping your brand consistent across the search engine ecosystem. Let Us Be Your Guide When you partner with us for your digital marketing needs, you’ll receive much more than a website. A partnership with TWG means that you’ll have a staff of dedicated Client Success Advisors, ready to assist and guide you with various aspects of managing your Internet presence. From verifying that your business NAP (name, address, and phone number) is consistent and present on the web’s top business directories to keeping your website up- to- date … Continued
Big things are always happening at The Web Guys, but right now there’s so much that it was difficult to choose just a few items to share. Below are just some highlights in the lives of your friendly neighborhood digital marketing experts.
The Web Guys have teamed up with Meals on Wheels of Hamilton County to help deliver food as well as compassion to those in need in our community. Thanks to this new partnership, members of our team spend a few hours every month driving door-to-door handing out nutritious meals to some of Hamilton County’s most vulnerable residents. According to the official website, Meals on Wheels of Hamilton County, “…provides nutritious meals delivered to elderly, disabled and homebound residents either on a short-term or a long-term basis.” Those receiving assistance include people recovering from a hospital stay, injury, or disabling illnesses. The service is available to anyone who is “…physically or mentally unable to prepare a meal for themselves regardless of age or income.” I took a few minutes to chat with some of the participants from our team to find out why they decided to participate and what benefits or insights they’ve encountered along … Continued
Your company has a well-structured and optimized website, local listings, and profiles on the top social media platforms. So now you can sit back, run your business, and let the magic of SEO (search engine optimization) take care of making your phone ring and filling your inbox with leads. Right? Not so fast… It’s Changing Again? Because the landscape of search is always evolving, one of the most important pieces of digital marketing is keeping up with changes made by Google as well as countless other websites, search engines, and platforms across the Web. In fact, according to Moz, Google changes its search algorithm 500-600 times each year. That’s an average of about 1.5 changes per day. Moreover, Moz’s biannual Search Engine Ranking Factors Experts Survey shows the expected influence of ranking factors in Google’s algorithm. With so many changes, who is keeping up with SEO on your behalf? Research … Continued
The Internet is an ever-evolving behemoth. That’s what we all love about it. Trends, sites, and applications that are popular today might be blasé tomorrow when a new wave of awesome technology takes over. In this fast-paced digital ecosystem, one idea can literally lead you in a thousand different directions, giving it different meanings and applications depending on who is steering the ship. That’s what the team at The Web Guys loves about the Internet. Over the last decade, we’ve been able to define (and redefine and redefine again) what digital marketing means to us and to the success of our clients. And not to toot our own horn, but we’ve gotten pretty good at it. What Does It Take? For starters, digital marketing isn’t one thing – it is many things. And being successful at it really does take a village. From building an SEO-friendly website to managing your … Continued