What Is Important About Reviews?
The volume of reviews your business has is an important ranking factor for Google. It wants to display the most prevalent businesses at the top of its search engine results. How can Google decide which businesses are most prevalent? The more reviews you have, the more Google thinks people are frequenting your business, thus the more regarded you are in their eyes. If you have a low number of reviews, that tells Google that not many people are shopping at your business, thus you must be a less-relevant option.
We have found that the frequency in which you receive new reviews can impact your rankings, and how recent your newest review is can play an impact on how relevant your potential customer views it. Reviews that are several months or years old may be viewed as irrelevant, which is why it is important to consistently solicit reviews from your happy customers. Moreover, businesses that are steadily receiving new reviews are more likely to outrank a business that receives a new review every so often or 20 reviews at one time.
We have all heard the saying “Don’t put all of your eggs in one basket!” We have a similar saying for reviews “Don’t get all of your reviews on one platform.” Diversifying your review efforts is an important ranking factor for Google. In addition to Google My Business reviews, Google collects review data from trusted third-party platforms such as Facebook, Customer Lobby, Yelp, and others.
Improve with Our Reputation Management Service
Unresolved negative reviews can drive potential customers to your competitors. By managing and responding to all positive and negative reviews across various platforms, we show your new and past customers that your business is willing to go the extra mile. We also compile your new reviews in a weekly report so that you are always aware of your most recent customer feedback.
Through our proven reputation management solutions, The Web Guys is able to help grow and strengthen the online reputation of your business. This assists in sustaining your brand integrity and attracting more potential customers. Contact us today at (317) 805-4933 to talk with a member of our team about developing a strong online reputation. Our other digital marketing solutions include website design and development, SEO, social media management, email marketing, and more.