Local Service Ads on Google Maps: What You Need to Know

Posted on: July 9, 2024

Digital marketing constantly evolves, presenting new opportunities for local businesses to attract and retain customers. One recent significant advancement is the integration of Local Service Ads (LSAs) into Google Maps. As leaders in digital growth solutions, The Web Guys understand the nuances of LSAs, their functionality on Google Maps, and how local businesses can effectively leverage them for maximum benefit.

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6 Key Strategies to Maximize Google Maps Presence

Posted on: May 21, 2024

All businesses should maintain a strong online presence in this increasingly digital age. Google Maps is an essential tool for consumers who seek local products and services. Fortunately, The Web Guys know digital marketing strategies and how to harness the power of Google Maps to significantly boost local visibility and increase traffic to a business.

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Achieve Social Media Success with Strategic Goal Setting

Achieve Social Media Success with Strategic Goal Setting

Posted on: April 23, 2024

Social media and digital marketing go hand in hand. Various platforms are invaluable channels for businesses to connect with their audience, amplify their brand presence, and drive tangible results. However, amidst the sea of content and competition, navigating social media for success requires more than just posting content sporadically—it demands a strategic approach anchored in clear and measurable goals to unlock the full potential of social media as a means of digital marketing. Businesses can leverage the transformative power of setting SMART goals to elevate their social media presence and achieve meaningful results. At The Web Guys, we’re committed to helping businesses unlock the full potential of social media through strategic goal-setting and implementation. 

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Maximize Business Growth with PPC Advertising by The Web Guys

Maximize Business Growth with PPC Advertising by The Web Guys

Posted on: April 9, 2024

In today’s digital landscape, establishing a strong online presence is essential for businesses looking to thrive and expand. Amidst the myriad of digital marketing strategies available, Pay-Per-Click (PPC) advertising stands out as a powerful tool for driving targeted traffic to your website and generating leads. The Web Guys of Carmel, Indiana, understand the transformative potential of PPC advertising and are committed to helping businesses harness its benefits to achieve their growth objectives.

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Maximize Your Digital Marketing with The Web Guys

3 Ways to Maximize Your Business Digital Marketing Strategy

Posted on: March 12, 2024

Small local businesses face a unique challenge: standing out in a crowded online marketplace. At The Web Guys, we understand the significance of digital marketing for local businesses and the need to adapt strategies to leverage local events and seasons. Let’s explore three ways your local small business can maximize its digital marketing efforts by capitalizing on the opportunities presented by community events and seasons.

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Call Tracking with The Web Guys

Call Tracking Is a Thing (That You Should Know More About)

Posted on: November 7, 2023

Some find that making a call is simply easier and more effective than filling out one of those uniquely complicated website forms or engaging in a lengthy live chat that may or may not resolve the matter at hand. Forbes reports that – in spite of all the modern technological advancements we enjoy and the phone-shaped computers we all carry around – many people prefer to call companies directly when they have issues or inquiries. Small businesses can benefit from call tracking, which can afford you valuable information regarding your overall performance and can help you mine unique opportunities to grow your business.

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SEO vs. PPC with The Web Guys

SEO vs. PPC: Getting Down to Business

Posted on: September 19, 2023

It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.

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Digital Marketing Trends 2023 with The Web Guys

Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI

Posted on: September 5, 2023

When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.

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Google AI and Digital Marketing with The Web Guys

Google Picks up the Pace on AI

Posted on: May 23, 2023

Google has new artificial intelligence performance enhancers for search ads at the ready. The idea is to improve connectivity between businesses and their most valuable customers, and doing so requires careful monitoring of burgeoning trends in both search marketing and how consumers actually conduct searches. To help facilitate this, Google Ads is tweaking the system with AI in an attempt to generate enhanced creativity and improved ad performance. Getting to know what this could mean for your ad efforts is an excellent idea.

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Virtual Reality and Digital Marketing with The Web Guys

Virtual Reality: Ready for Its Close-Up

Posted on: April 18, 2023

It’s time to call virtual reality out for what it is – a reality. Virtual reality is no longer cutting its teeth but is, instead, growing exponentially in terms of market share with nearly untapped reserves when it comes to digital marketing. Virtual reality (VR) quickly ingratiated itself across industries by affording training technologies, testing procedures, and product development applications that are difficult to duplicate – or rival. Let’s dig in.

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