Google Ads

GBP Users Ask and – Eventually – Google Answers

Google loves to trot out changes – usually when you are just getting used to what you’re already dealing with – and true to form, they’ve got some serious mods coming your way in the Google Business Profile (GBP) arena. User questions and concerns about managing social profiles and the presentation of Local Services Ads have captured Google’s attention, and they’re rolling out updates in response.

SEO vs. PPC: Getting Down to Business

It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.

Search Ads and Display Ads: Strike the Right Balance

You know that your potential customers are out there scrolling on their devices, and you’d like to connect. Enter Google’s display ads, which are designed to help promote your business when people are doing what they love most – device-based browsing. When combined with search ads, you can significantly increase your advertising reach.

Google Picks up the Pace on AI

Google has new artificial intelligence performance enhancers for search ads at the ready. The idea is to improve connectivity between businesses and their most valuable customers, and doing so requires careful monitoring of burgeoning trends in both search marketing and how consumers actually conduct searches. To help facilitate this, Google Ads is tweaking the system with AI in an attempt to generate enhanced creativity and improved ad performance. Getting to know what this could mean for your ad efforts is an excellent idea.

Google’s New Profile Label Is Stirring Up Some Drama

Google is deep into rolling out its new labels for Google Business Profiles (GBPs), which all managers on the GBP NMX or New Merchant Experience can access. Although previewed back in 2021, these labels recently went global. The idea is to allow clients in the local business arena – who have the necessary access to manage their GBPs – to read Google’s take on the state of their profiles. You’re going for a Profile Strength label that reads – Looks good – and learning more about what’s up with Google in relation to this rollout can help you get there.

5 Tips for Flexing Your Advertising Budget in 2023

You don’t advertise for the heck of it. You advertise because you’re looking for a return on your investment. Churning out new ad campaigns does not necessarily translate to generating successful campaigns. While yours may be the sweetest ad out there, if it isn’t optimized to generate revenue, it’s not doing your biz any favors. As we head into another year of economic uncertainty, it’s important to have your advertising in fine form, and fortunately, there are five helpful and relatively pain free tips for doing so. Let’s get started.

Google: Ad Spend, Rank, and the Impressions You Make

The goal of SEO and many digital marketing efforts is to make your mark on the search engine results page (SERP), but it is undeniably difficult to keep up with the flux of evolving features, the kaleidoscope of new ads, and your cascading competitors. There are, however, three touchstones that you should become very familiar with in terms of monitoring your position on the leaderboard and adjusting your campaigns in response. When you understand and track Google Ad’s primary search metrics, which focus on impression share, you’ll be far better positioned to make the most of your marketing dollars.

Extend Your Advertising Reach with Ad Extensions

Everyone loves a free gift with purchase – the mainstay of high-end cosmetic companies for decades – and even mighty Google likes to get in on a good thing. When you advertise with Google, you get a bump in the form of ad extensions, which have a lot to offer when you are in the know, so let’s take a closer look at some of the highlights.

It’s Always a Good Time for a PPC Audit

If you are managing multiple pay-per-click accounts, it can start to feel like a game without rules – or a game in which you’re not privy to the rules. If you find yourself in this situation, you’re not alone, but some digital marketing hygiene in the form of PPC auditing can help you learn the ropes and regain mastery of your online offerings. PPC accounts can pack a considerable marketing punch, and maintaining a strong working knowledge of yours can help you control their impact. While the world of PPC audits is expansive, the matter condenses down to five questions that you should be asking yourself.

Small Businesses: Surviving the Google Ads Gauntlet

If you’ve ever defied the odds by slipping into your seat at an important meeting in the nick of time – only to discover you forgot the document or file that was your reason for being there in the first place, you’ve experienced that this can’t be happening feeling. In fact, most of us have been there more than once or twice, and when it comes to small businesses, Google Ads is often the stage for these missteps. Yes, Google Ads has much to offer, but there are plenty of chutes and ladders along the way that can leave you wondering where to turn for the help you need. The truth is that small businesses can compete with the major players in the Google Ads arena, but you’re well advised to bring your strongest game.