Google Ads

BMM Keyword Matching Walked So Updated Phrase Matching Can Run

When it comes to your Google Ads, if you are still thinking in terms of broad match modifier (BMM) keywords, you may need to pull over and absorb this next bit. In early 2021, Google began phasing out these keywords and began a targeted expansion of key-phrase matching in its stead. The complete transformation was achieved in July of 2021, which means that any BMM keywords you’re looking to for guidance are now phrase-match keywords masquerading as BMM keywords. And if you rely on both BMM keywords and phrase matching, you may be double-dipping with keywords in a manner that doesn’t behoove you (or your site’s ranking).

9 Tips for Making Your PPC Work for You

Are your PPC dollars not paying out as advertised? Don’t give up on your PPC efforts – it’s a critical component of your overall marketing strategy. Instead, it’s time to get busy with 9 universally beneficial tips that are poised to help you maximize your return on PPC. Instead of blowing through your marketing budget without much to show for it, allow a savvy digital marketing expert to show you the way.

Post-Pandemic Digital Marketing Wave

There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.

Optimizing Your Videos for Maximum Impact

You may understand that video is important to your SEO, but gauging how yours is doing may feel out of reach for you. One of the inroads into handling your videos’ ad performance on YouTube is by setting Moments in Google Ads that capture online performance related to the specific moments you mark, which leads to an accumulation of data surrounding those Moments and to informative attendant metrics. Once you have a feel for the factors that are working for you – and those that are not – you’ll be well on your way to mastering your video offerings.

Gearing up for Google Ads Remarketing

It’s a new day, so Google has to have something complicated in mind for us, right? If this is how you feel, you are not alone. In fact, remarketing in Google Ads is no exception to this mantra, and it can be daunting. When you break remarketing down into bite-sized chunks, however, it becomes far more doable. Ultimately – as with all things Google – Google Ads remarketing has much to offer, which makes putting your shoulder into it worth the effort.

Google Ads New Features to Help Small Businesses Address COVID-19

The effects of COVID-19 are everywhere. We’d be hard-pressed to say that there’s a business out there that hasn’t been affected, and Google is stepping in to help out and build some goodwill in the business community.

Should I Be Targeting My Competitors’ Keywords?

When it comes to SEO, strategizing is key, and this includes keywords. While it’s likely that you aren’t looking to rank on all of your competitors’ keywords, there’s likely some overlap. It can be difficult to decipher which competitors you should be watching and which of their keywords you should be targeting. Fortunately, the digital marketing team at The Web Guys has answers. Use Basic Tools Many businesses utilize online tools that help them get a feel for their competitors’ ranking keywords. These can include SEMrush, KeywordSpy, Ahrefs, Spyfu, and the like. While this is a great place to start, there’s more to it than simply identifying the keywords that are working for your competitors. Knowing what to do with this information is the next step. Where Do I Go from Here? You’ve cracked the code and have your competitors keywords in front of you, but now what? Which of … Continued

Google Ads: 2 Fresh Ways to Target Users

Google Ads, the goliath of pay-per-click (PPC) advertising, recently launched two new offerings to help you reach your target audience in Google Search, and it’s pretty big news. The rollouts include Affinity Audiences and Seasonal Event Segments for In-Market Audiences – just in time for the holidays. Read further to discover more about these targeting options and to find out what they might have to offer you. What’s It All About? When potential customers – and there are likely far more than you realize – are in search mode, they are exploring their personal interests, searching for inspiration, and digging around for things that matter to them. If you can provide these potential customers with what they want (even if they’re not aware of what it is they want in the moment) when they want it, you’re golden. Google Ads’ latest additions are focused on helping you make your advertising … Continued

The New Google Ads Experience

Google is constantly improving upon their practices across their many platforms. Recently at their Google Marketing Live event, they announced a whole slew of changes impacting advertising, analytics, and more. One of the major changes? Google AdWords is now Google Ads. What are some major updates coming to Google Ads? Responsive Search AdsResponsive search ads will allow you to create 15 headlines (at 30 characters) and 4 descriptions (at 90 characters). Google will then mix and match these headlines and descriptions to create the optimal ad. Not only will this allow you to have more high performing ads, in theory. But, the ads will be much larger in size, thus taking up more real estate on the page, and standing out from competitors. New Expanded Text AdsThe new expanded text ads allow for you to take up more space. They feature 3 headlines (at 30 characters) and 2 descriptions (at … Continued