There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.
It’s Personal
Digital marketing continues to embrace an up close and personal approach that appeals to pandemic-weary shoppers – who have come to expect special treatment. Tapping into the unique preferences and interests of potential customers allows you to broaden your reach by making offers they can’t refuse.
Retargeted Ads
When someone visits your website, there is a reason that he or she lands there – whether or not the potential customer is prepared to pull the trigger on a specific purchase or service at that moment. By sending retargeted ads that serve as personalized reminders, you help to guide potential customers toward membership in the current customers club, which is that much closer to the holy grail of repeat customers.
Facebook is a great place to dip your toe in the remarketing pool. When it comes to remarketing, there is a lot going on, and finding your voice is key. Play around with friendly messages that range from the playful – Made ya Look – to the purposeful – Sale ends at midnight tonight – and everything in between. The customer has already expressed interest, which amounts to a golden opportunity to entice further interest.
Optimize that Website
Relying solely on organic website traffic doesn’t do your business, your brand, or your vision justice. The fact is that the pandemic left people with time on their hands, and a lot of those same people started websites of their own. In other words, there’s a lot more competition out there than ever before, which makes taking a more in-depth approach to optimizing your website key. That wait-and-see attitude you had before the pandemic is no longer going to cut it, and while optimization is challenging, you don’t have to do everything all at once, and you don’t have to do it on your own. A great place to start is by considering all the excellent SEO tools that are out there, including:
- Google Ads – Google Ads is an online advertising platform that is based on pay-per-click structuring and that allows businesses like yours to display their ads on the mighty Google’s search engine results page.
- Ubersuggest – Ubersuggest is a free SEO tool whose claim to fame is generating keyword suggestions by providing you with insight into the strategies that are bolstering other businesses in your market.
- Semrush – Semrush is an all-in-one marketing dynamo that is geared toward helping you amp up online visibility and explore marketing insights.
- Ahrefs – Ahrefs is a backlink authority checker, but it’s more than that. For example, Ahrefs can also help you monitor your online ranking and optimize your keywords.
Yes, it’s all tech-heavy, but your Google ranking hangs in the balance, and a digital marketing pro is standing by to help you tackle the tech and get your marketing where it needs to be.
Social Media Marketing Doesn’t Sleep
The pandemic came, and businesses leaned hard into advertising on social media. This isn’t exactly surprising – given that it is the simplest and arguably the most effective means of reaching large numbers of people (whom you can handpick according to their interests). With 3.7 billion social media fans out there (many of whom have more time than ever before to explore online offerings), most companies are feeling pretty comfortable with their decision to increase their social media advertising budgets, and you should be thinking about doing the same.
Going for Balance
The healthiest approach for adapting to the shifting sands of marketing in a world that’s been rocked by the pandemic is finding balance. This means that, in addition to carving out some space for yourself on the Facebooks and the Instagrams of social media, you should think about partnering with a digital influencer or two. And don’t worry about hitching your wagon to a megastar – those influencers in the range of 10 to 100 thousand followers are less intimidating and are more likely to inspire trust.
Cracking the Code
Don’t shy away from mixing and matching until you hit your digital marketing stride. There is no magic combination out there, but there is the right approach for you, and if you aren’t afraid to dig in, you’ll find your company’s advertising sweet spot (which may look different post-lockdown than it did before).
Be Brand Specific
Your digital marketing has to be in line with your brand, which means that you need a plan. Galvanize your big-picture goals in relation to your branding strategies. Hitting the internet with a scattershot approach to advertising may or may not move the needle, but putting your shoulder into experimenting with a variety of digital marketing techniques – with an eye toward results – can help you carve out and carry your pandemic-inspired marketing niche.
Reach out to a Savvy Digital Marketing Pro Today
The pandemic changed the way we do business, and digital marketing is playing an even more prominent role than ever before. We really are all in this together, and The Web Guys are well prepared to help you boost your digital marketing efforts to the next level – with an eye toward riding the wave of change precipitated by the pandemic. When it comes to digital marketing, the time to take action is always right now, so don’t wait to contact us at (317) 805-4933 to learn all about it today.
