It is fair to say that 2020 has been a game-changer in every industry, and digital marketing is no exception. Many office buildings, work floors, and other workspaces locked their doors and instructed their employees to set up shop at home. It was an eventuality that no one saw coming – and that many wouldn’t have considered possible before the pandemic. Fortunately, the resourceful and flexible digital industry – as a whole – has managed quite nicely. This isn’t to say, however, that it’s been easy or that there aren’t ways we can continue to stay nimble and to roll with the evolving landscape of the new normal.
In the digital shopping arena that is becoming increasingly more relevant, building online trust is critical. No one would argue with this sentiment, but figuring out how to foster trust in this nebulous arena is less clear. Fortunately, the precepts of successful marketing apply fairly evenly across the board and translate nicely to online marketing – especially with the application of savvy tweaks and nuanced adjustments that are in keeping with the medium and that experienced digital marketing specialists have on tap.
Google My Business is an effective tool that allows many, many companies to garner views from the vast throngs of online viewers. GMB, however, is only as powerful as you allow it to be. When you invest the time and effort it takes to optimize your GMB profile, you exponentially increase your chances of unleashing the power of GMB at full throttle. Because the devil’s in the details, invest some time and forethought in the creation of your profile and watch your world expand from there. Yes, GMB is powerful, but without your well-crafted input, it remains unplugged.
When it comes to your online business, stellar customer reviews are the gold standard. If you don’t have firsthand knowledge of a company’s wares and services and you don’t personally know anyone who’s already taken the plunge, there’s no better way to assess what a company has to offer than to read up on what their customers have to say. Because it’s gotten to the point that many of us go online for everything from toothpaste to legal services, savvy shoppers are in the habit of regularly perusing customer reviews when they’re in the market for just about everything.
If your site is experiencing a slow decline in traffic, you may be quick to blame your content and links, but Google’s John Mueller says the reasons are probably far more nuanced. Better understanding the backstory can help you break out of this downward trend and keep your site moving forward. In the Webmaster Hangout, Mueller answers specific questions about traffic declines, and his answers are illuminating.
The best relationships are solidly forged on a framework of trust. In fact, the only relationships worth having, in the long run, are trust-based. The fact is that this truth about interpersonal relationships also applies to your brand’s relationships with your customers and potential customers. The good news is you can use the same principles of trust that apply to your close personal relationships to your brand’s relationships – and can reap the rewards in the process.
You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.
Online marketing – it’s complicated. You’re looking for your piece of the pie, but should you be focusing on search engine optimization (SEO), pay-per-click (PPC), or some combination of the two? The fact is that, while many companies are looking to up their online game, most look at these as two separate and distinct entities, it’s actually more complicated than that. While SEO and PPC both stand alone in their own right, they’re also incredibly interconnected, and the best path forward is generally to think of each as an important component of a whole – a whole that is greater than the sum of its parts.
Blogging isn’t something that is reserved for only the famous and super elite brands — it’s something that even small businesses should keep up with. But why should blogging be important for a website that’s main goal is to convert users? What if you just cast blogging aside for awhile? Well, I’m glad you asked. Here are the hard-hitting stats about companies who blog: Brands that create 15 blog posts per month average 1,200 new leads per month. Blogs give websites 434% more indexed pages and 97% more indexed links. Blogs on company sites result in 55% more visitors. So what happens when a business decides to quit blogging? WordPress developer Robert Ryan took this question to the test by abstaining from publishing new content to his blog for 251 days — and his results were alarming… Organic Traffic Takes a Huge Nosedive When Ryan quit blogging, his overall traffic … Continued
There is a slew of different ways to advertise your business online these days. How do you know which platforms are the best bang for your buck? Aside from AdWords, which you should definitely be running, Facebook comes out on top. The audience is far too large and the targeting is much too precise to be ignored completely. Here are three reasons why you should be promoting your business on Facebook. 1. Your Target Audience is Already There Pretty much everyone has a Facebook account these days. No, seriously. There are over 1.6 billion active users currently registered to Facebook. No matter who your target audience is, they are reachable through Facebook advertising. It’s simply a matter of targeting them. 2. Your Money Goes Further Gaining organic traffic through your business’s Facebook page is quite difficult these days. In fact, reaching your entire audience for free is nearly impossible. The … Continued