Social Media Key to Online Brand Management

Posted on: December 24, 2015

Digital marketing has a lot of moving parts. If you have been following our “What is Digital Marketing?” blog series, then you’ve already learned about the importance of developing an engaging website and getting it listed on local search sites so potential customers can find your business. Now it’s time to show them what makes it stand out from the competition.Using social media is an excellent — and affordable — way to manage your brand and cultivate relationships with prospects.Although social media networks like Facebook, Twitter, YouTube, Instagram, and Pinterest were introduced as a means for individuals to connect with one another, it didn’t take long for digital marketers like The Web Guys to recognize their brand-management potential. Sure, these channels make it easier than ever to keep up with high school friends, share cute pictures of the grandkids, and find inspiration for wedding planning, but they also can be a powerful business tool. How Can Brands Leverage Social Media? Pretty … Continued

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What is Digital Marketing? Part 1

Start at the Beginning for Digital Marketing Success

Posted on: December 10, 2015

In the fast-paced world of digital marketing, it’s easy to get distracted by the never-ending array of shiny objects designed to get Web surfers’ attention. But even the latest and greatest innovations can’t accomplish much unless they’re supported by the right infrastructure.It is crucial for businesses to build a solid foundation for their digital marketing efforts before attempting anything else. At The Web Guys, we start at the beginning by designing engaging websites that appeal to potential customers and search engines alike. Craft a Custom Strategy Our website-development process begins with a deep dive into your business, exploring everything from its history to its ambitions. We also research the broader industry to make sure we understand the challenges and opportunities that lie ahead for you and your customers. Understanding who your targeted audience is — and what they’re searching for online — empowers our team to create a well-thought-out website … Continued

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What is Digital Marketing? | The Web Guys

What is Digital Marketing?

Posted on: December 3, 2015

The Internet is an ever-evolving behemoth. That’s what we all love about it. Trends, sites, and applications that are popular today might be blasé tomorrow when a new wave of awesome technology takes over. In this fast-paced digital ecosystem, one idea can literally lead you in a thousand different directions, giving it different meanings and applications depending on who is steering the ship. That’s what the team at The Web Guys loves about the Internet. Over the last decade, we’ve been able to define (and redefine and redefine again) what digital marketing means to us and to the success of our clients. And not to toot our own horn, but we’ve gotten pretty good at it. What Does It Take? For starters, digital marketing isn’t one thing – it is many things. And being successful at it really does take a village. From building an SEO-friendly website to managing your … Continued

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Why Does My Business Website Need Visuals?

Why Does My Business Website Need Images? #FAQuesday

Posted on: December 1, 2015

Think about the last time you were scrolling through your Twitter feed and found something appealing enough to “like” or re-tweet: Were you drawn by your neighbor’s 140-character description of his new car or the photo of him grinning like a kid from behind the wheel? And that White Castle breakfast casserole you whipped up for the last family gathering — did you find the recipe in a dust-covered cookbook or through a link your friend posted with Facebook pictures of the finished dish? When it comes to cutting through the volumes of information Americans are inundated with every day, The Web Guys understands that few things are as powerful as an attention-grabbing image. Indeed, industry research shows that tweets with images are shared 150 percent more often than those with pure text, and photo-focused posts drive 87 percent of a typical Facebook page’s engagement. The stakes are even higher … Continued

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Seasonal Digital Marketing

Can a Seasonal Business ‘Turn Off’ Digital Marketing? #FAQuesday

Posted on: November 24, 2015

At The Web Guys, we serve many businesses that provide seasonal services: snowmobile rentals, lawn care, watersport rentals, and even construction. These firms tend to bring in the majority of their income during specific times of the year, offsetting the months when they are simply hoping to break even. Over the years, a number of our clients have asked if we can deliver our digital marketing efforts during the months they are “in-season” and pause them during down times, hoping to save money when things are tight. While it might seem like something that can be turned on or off like a light switch, that isn’t the case, and trying to do it can actually negatively affect your online visibility in the long-run. Google Doesn’t Stop When Your Business Slows Down Digital marketing is a year-round activity because although your business may slow down during certain times of the year, Google is constantly working to provide … Continued

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Should My Business Subscribe to Customer Lobby?

Posted on: September 24, 2015

As consumers are becoming more comfortable using the Internet to research businesses, customer reviews play an increasingly vital role in marketing. According to a 2014 survey, about 88 percent of consumers trust online reviews in their purchasing decisions, and the number is still growing. If you think that customer reviews don’t impact business, you might want to think again.

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How to Add Your Website to Google Search Console

Posted on: September 17, 2015

In case you’re not familiar, Google Search Console is a free service that assists in monitoring and maintaining a website’s presence in Google’s search results. Formerly known as Webmaster Tools, its name changed to Search Console back in May, and if you’re anything like me you are still getting used to it. Why Use Google Search Console? Before adding your website to Search Console, it’s important to know a few basic reasons why most digital marketing agencies use the tool and why you should too. Ensure Google can easily access the content on your website. Submit new content to be crawled. See which search queries caused your website to appear in the search results. See what sites are linking to your website. Identify crawl errors to be fixed. Click here to see more reasons and other information about Search Console. Now let’s get started. Step 1: Verification Log into your Google account. … Continued

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New Google Platform Boosts Home-Service Providers

Posted on: August 6, 2015

Attention all plumbers, landscapers, and contractors — and anyone who runs a home-service business. Google is now testing a new paid search product. The advertising platform, called home service ads, connects new customers to qualified home-service providers through Google Search. What Are Home Service Ads? The idea behind home service ads is that users who perform searches for certain services on Google can browse ad units of trusted and experienced home-service providers in the targeted area. For example, say you are searching for an emergency plumber. You arrive at the search results page, and at the top you see home-service professionals. Google compiles the business basics so that you can quickly browse through a reputable company’s profile, services offered, contact information, areas served, hours of operation, and customer reviews — all in one place. How Do Providers Qualify? A big feature Google seems to target for the new product is … Continued

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Low Bids Kill AdWords Campaigns – Here’s Why

Posted on: July 30, 2015

Oftentimes clients are willing to “try” AdWords to see how successful it is for their business, but the problem with that scenario is that if you don’t jump in head first, you’re never going to see the full potential of an AdWords campaign. The goal of a campaign is to attract potential customers who are actively searching for your services. If you aren’t spending enough money to let your ads show up at the top for those searches, they may not ever click through to visit your website.It can be difficult to understand why you can’t just put $100 towards ad spend and evaluate the results, but we’re here to explain the spiral of events that occurs from setting low bids with a low budget at the beginning of a campaign. Low Bids = Low Position Let’s say, for example, that you aren’t willing to spend more than $2 per click, so … Continued

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What’s Your Best Content Marketing Strategy?

Posted on: March 20, 2014

In the ever-changing world that is search engine marketing, you can probably find dozens and dozens of articles every day about the multiple different views and methods to getting any number of results for your website. Considering there is a new way to improve your online presence seemingly every day, what is your best bet for getting your message out there? How do you convince people to choose you over the millions of other sources out there? Your content marketing strategy can define whether your site is taking steps in the right direction, but should you strive to develop more and more content, or focus on the overall quality of your creations? There is No One Way In reality, the answer to that question in reality is a combination of both. If you are able to develop a lot of high-quality content on your site, the people will come in … Continued

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