Why Do I Need an “About Us” Page on My Website? #FAQuesday

Posted on: March 8, 2016

For many businesses, the traffic coming to their website represents potential sales. But as digital marketing moves towards creating a more comprehensive experience rather than being only a sales funnel, it may be advantageous to explore ways to make connections with your website’s visitors. Having an About Us page is key to portraying your company as a client-focused business with actual human beings behind the wheel. Tell Your Story What sets your business apart from your competitors? An About Us page is the ideal opportunity to showcase your “P.O.D.” or Point of Difference. Whether your company’s story grew from humble beginnings and became a local legend or you run a nationally branded organization, there’s always a story to be told. Make sure users on your site are well-acquainted with the positive attributes of your company (including the people who work there) that make you the right choice for their needs. … Continued

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Do I Need Outbound Links for Blog Posts? #FAQuesday

Posted on: March 1, 2016

As a form of online content, links provide a great value for users. Without links, a blog post is simply a dead end and may not be very helpful if people need more information than what is offered in the article. SEO industry experts often mention the importance of getting backlinks to your website, but should outbound links be totally left in the dust? What Are Outbound Links? First off, outbound links, also known as external links, are defined as links on a web page that link to pages on other websites. Examples of outbound links include press releases, industry-relative blog posts, and government regulations. While overloading your blog post with a large quantity of outbound links is not an effective digital marketing strategy, linking to other articles with high quality content can help provide additional sources for your audience. A big part of incorporating outbound links is understanding which … Continued

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Why Do Websites Need Video?

Posted on: February 4, 2016

It’s 2016. Technology is all about efficiency, speed, and simplicity. Due to these changes in technology, a shift in attention spans is noticeable among web browsers. Everyone wants the right information and they want it now. Search engines recognize this trend. This is part of the reason why a video can do wonders for your website and its rankings. Here at The Web Guys, we firmly believe that adding video to a website is beneficial in more ways than one. 1. Videos Rank Higher in Search Results If you search for anything these days, most likely some of the top results will be in video format. This is because search engines recognize the power of video, and have been serving them up more and more with positive results. By this concept alone, the chances of your website ranking higher in the search results are inherently better if it contains video. … Continued

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Connect the Dots for Digital Marketing Success

Posted on: January 21, 2016

Now that you’ve spent a few weeks learning about digital marketing, it’s time to summarize the takeaways. It isn’t enough to know about each individual aspect; you should also understand how they connect and work together to provide the results you need to grow your business.Build a Solid FoundationThe foundation and beginning of your digital identity is your website. Design a professional, credible website you can be proud of that properly portrays your business. Make sure to make it “mobile-friendly” so it’s appealing from any device, and fill it with useful content that provides the experience your target customers expect when navigating a website.Get Found LocallyNow that you have the proper online foundation, it’s time to drive targeted local traffic to your website. That being said, not all traffic will do, because you offer a service or product in a very specific geographical area. Let the right customers find you by setting up and … Continued

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How Do I Verify My Company’s Facebook Page? #FAQuesday

Posted on: January 5, 2016

Last week in this space, The Web Guys explained why authenticating your company’s Facebook page is important. Today, we’ll walk you through the process of getting your page verified so consumers can easily find it on the popular social network.The first step is to access the settings on your business Facebook page.If you are an authorized administrator of the page, you’ll find the verification status near the top of the Settings. Click on the blue “Edit” link and then on “Verify this Page” to get started. Choose Your PathAt this point, you’ll need to determine whether you want Facebook to use the business’ publicly listed phone number or business documents to confirm that your page is the real deal. (Pro tip: If your phone system requires a caller to enter an extension number to reach an employee, opt for the documentation method. Although you can include an extension on Facebook’s verification-request form, we have had mixed success with that option.)If … Continued

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Social Media Key to Online Brand Management

Posted on: December 24, 2015

Digital marketing has a lot of moving parts. If you have been following our “What is Digital Marketing?” blog series, then you’ve already learned about the importance of developing an engaging website and getting it listed on local search sites so potential customers can find your business. Now it’s time to show them what makes it stand out from the competition.Using social media is an excellent — and affordable — way to manage your brand and cultivate relationships with prospects.Although social media networks like Facebook, Twitter, YouTube, Instagram, and Pinterest were introduced as a means for individuals to connect with one another, it didn’t take long for digital marketers like The Web Guys to recognize their brand-management potential. Sure, these channels make it easier than ever to keep up with high school friends, share cute pictures of the grandkids, and find inspiration for wedding planning, but they also can be a powerful business tool. How Can Brands Leverage Social Media? Pretty … Continued

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What is Digital Marketing? Part 1

Start at the Beginning for Digital Marketing Success

Posted on: December 10, 2015

In the fast-paced world of digital marketing, it’s easy to get distracted by the never-ending array of shiny objects designed to get Web surfers’ attention. But even the latest and greatest innovations can’t accomplish much unless they’re supported by the right infrastructure.It is crucial for businesses to build a solid foundation for their digital marketing efforts before attempting anything else. At The Web Guys, we start at the beginning by designing engaging websites that appeal to potential customers and search engines alike. Craft a Custom Strategy Our website-development process begins with a deep dive into your business, exploring everything from its history to its ambitions. We also research the broader industry to make sure we understand the challenges and opportunities that lie ahead for you and your customers. Understanding who your targeted audience is — and what they’re searching for online — empowers our team to create a well-thought-out website … Continued

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What is Digital Marketing? | The Web Guys

What is Digital Marketing?

Posted on: December 3, 2015

The Internet is an ever-evolving behemoth. That’s what we all love about it. Trends, sites, and applications that are popular today might be blasé tomorrow when a new wave of awesome technology takes over. In this fast-paced digital ecosystem, one idea can literally lead you in a thousand different directions, giving it different meanings and applications depending on who is steering the ship. That’s what the team at The Web Guys loves about the Internet. Over the last decade, we’ve been able to define (and redefine and redefine again) what digital marketing means to us and to the success of our clients. And not to toot our own horn, but we’ve gotten pretty good at it. What Does It Take? For starters, digital marketing isn’t one thing – it is many things. And being successful at it really does take a village. From building an SEO-friendly website to managing your … Continued

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Why Does My Business Website Need Visuals?

Why Does My Business Website Need Images? #FAQuesday

Posted on: December 1, 2015

Think about the last time you were scrolling through your Twitter feed and found something appealing enough to “like” or re-tweet: Were you drawn by your neighbor’s 140-character description of his new car or the photo of him grinning like a kid from behind the wheel? And that White Castle breakfast casserole you whipped up for the last family gathering — did you find the recipe in a dust-covered cookbook or through a link your friend posted with Facebook pictures of the finished dish? When it comes to cutting through the volumes of information Americans are inundated with every day, The Web Guys understands that few things are as powerful as an attention-grabbing image. Indeed, industry research shows that tweets with images are shared 150 percent more often than those with pure text, and photo-focused posts drive 87 percent of a typical Facebook page’s engagement. The stakes are even higher … Continued

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Seasonal Digital Marketing

Can a Seasonal Business ‘Turn Off’ Digital Marketing? #FAQuesday

Posted on: November 24, 2015

At The Web Guys, we serve many businesses that provide seasonal services: snowmobile rentals, lawn care, watersport rentals, and even construction. These firms tend to bring in the majority of their income during specific times of the year, offsetting the months when they are simply hoping to break even. Over the years, a number of our clients have asked if we can deliver our digital marketing efforts during the months they are “in-season” and pause them during down times, hoping to save money when things are tight. While it might seem like something that can be turned on or off like a light switch, that isn’t the case, and trying to do it can actually negatively affect your online visibility in the long-run. Google Doesn’t Stop When Your Business Slows Down Digital marketing is a year-round activity because although your business may slow down during certain times of the year, Google is constantly working to provide … Continued

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