How to Add Your Website to Google Search Console

Posted on: September 17, 2015

In case you’re not familiar, Google Search Console is a free service that assists in monitoring and maintaining a website’s presence in Google’s search results. Formerly known as Webmaster Tools, its name changed to Search Console back in May, and if you’re anything like me you are still getting used to it. Why Use Google Search Console? Before adding your website to Search Console, it’s important to know a few basic reasons why most digital marketing agencies use the tool and why you should too. Ensure Google can easily access the content on your website. Submit new content to be crawled. See which search queries caused your website to appear in the search results. See what sites are linking to your website. Identify crawl errors to be fixed. Click here to see more reasons and other information about Search Console. Now let’s get started. Step 1: Verification Log into your Google account. … Continued

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New Google Platform Boosts Home-Service Providers

Posted on: August 6, 2015

Attention all plumbers, landscapers, and contractors — and anyone who runs a home-service business. Google is now testing a new paid search product. The advertising platform, called home service ads, connects new customers to qualified home-service providers through Google Search. What Are Home Service Ads? The idea behind home service ads is that users who perform searches for certain services on Google can browse ad units of trusted and experienced home-service providers in the targeted area. For example, say you are searching for an emergency plumber. You arrive at the search results page, and at the top you see home-service professionals. Google compiles the business basics so that you can quickly browse through a reputable company’s profile, services offered, contact information, areas served, hours of operation, and customer reviews — all in one place. How Do Providers Qualify? A big feature Google seems to target for the new product is … Continued

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Low Bids Kill AdWords Campaigns – Here’s Why

Posted on: July 30, 2015

Oftentimes clients are willing to “try” AdWords to see how successful it is for their business, but the problem with that scenario is that if you don’t jump in head first, you’re never going to see the full potential of an AdWords campaign. The goal of a campaign is to attract potential customers who are actively searching for your services. If you aren’t spending enough money to let your ads show up at the top for those searches, they may not ever click through to visit your website.It can be difficult to understand why you can’t just put $100 towards ad spend and evaluate the results, but we’re here to explain the spiral of events that occurs from setting low bids with a low budget at the beginning of a campaign. Low Bids = Low Position Let’s say, for example, that you aren’t willing to spend more than $2 per click, so … Continued

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What’s Your Best Content Marketing Strategy?

Posted on: March 20, 2014

In the ever-changing world that is search engine marketing, you can probably find dozens and dozens of articles every day about the multiple different views and methods to getting any number of results for your website. Considering there is a new way to improve your online presence seemingly every day, what is your best bet for getting your message out there? How do you convince people to choose you over the millions of other sources out there? Your content marketing strategy can define whether your site is taking steps in the right direction, but should you strive to develop more and more content, or focus on the overall quality of your creations? There is No One Way In reality, the answer to that question in reality is a combination of both. If you are able to develop a lot of high-quality content on your site, the people will come in … Continued

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Managing Your Complete Internet Presence

Posted on: January 14, 2014

Having a website used to be enough. But the rise of social media platforms and multiple online review websites has redefined what it means to have an Internet presence. Today’s consumers are online more than ever before, and their purchasing habits — even for major purchases like travel and lodging — have adjusted accordingly. From desktop computers and laptops to mobile devices and tablets, the traditional buying cycle has been replaced with customers expecting to engage directly with brands and businesses in a multitude of places — places they choose. “It’s about being available wherever your customers are,” said Roger Laurendeau, CEO of The Web Guys, a web design and Internet marketing agency in Carmel, Ind. “Sure you have a website, but you may just have missed out on acquiring a customer because they found a negative review on a Yelp listing you didn’t know you had, or because they … Continued

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Why Is It Important For Me to Have a Mobile Website?

Posted on: October 16, 2013

By the end of 2014, more people will be accessing the Web using their mobile device than they do using a computer. The way consumers are searching for local businesses has dramatically changed in the last few years, and this fact should have you rethinking your marketing plan. You have a professional website that is helping to grow your business, but you would be gaining even more customers (and outdoing your competitors) if you invested in a mobile-friendly site. Mobile devices have become a prevalent source of constant and readily available information for your customers. According to Google, 89% of respondents in “The Mobile Movement” study use their smartphones several times throughout the day to access the Internet. Having a user-friendly mobile website keeps customers engaged on your pages, reflects positively on your business, and delivers the message that you care about your customers. According to Google, users are 61% … Continued

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Indiana Chamber of Commerce Member Spotlight: The Web Guys

Posted on: October 15, 2013

The Web Guys is a locally operated digital media agency in Carmel. It serves various small and medium sized companies throughout Indiana and the entire United States. In business for nearly a decade, The Web Guys’ primary focus is helping businesses by managing their entire Internet presence (Google, Yahoo!, Bing, Social Media, Reviews, etc.) for them so they can focus on their core business. Overseeing one’s Internet presence can be a confusing and daunting task for a business “going it alone.” Pick a trusted partner like The Web Guys and succeed online. We offer a wide variety of digital media marketing services including website design, search engine marketing & optimization, reputation management, email marketing, social media management and mobile. We keep up with new trends on the ever changing Google, Yahoo!, and Bing landscapes, and with new media outlets and Internet launches that are relevant for our clients. Just having a … Continued

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The Web Guys Customer Reward Program

Posted on: October 8, 2013

We could use some great referrals, and we are willing to pay you for them! In an effort to find new customers to serve, we want to remind you about our Customer Reward Program! We repost every few months as a friendly reminder as well. Most business people know other business people. That is a well-known fact. Plumbers know electricians, car rental guys know car sales guys, etc. We want to pay our customers who are willing to give us a warm introduction to other business people and business owners they know who might need our services. We hope the excellent service we have provided you will make it easy for you to trust that we will serve anyone you introduce to us in the same fashion. A $250 Check for every lead you refer that turns into a customer for The Web Guys! We are looking for qualified leads. … Continued

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How Mobile-Friendly Is Your Website?

Posted on: December 10, 2012

If you have a website, you’ve probably made sure that it looks great on a desktop computer and even on a laptop. But have you thought about how your website looks and operates on a smartphone or other mobile device? If not, you may need to re-evaluate the structure of your website to make sure it performs well on a mobile platform. You may be thinking that any website can be looked at using a smartphone, and that’s true. But what you may not realize is how the quality of a website, as seen from a mobile device, can affect consumers’ attitudes about that site and, by extension, that company. Mobile-Friendly Sites Help Businesses According to Google Mobile Ads Blog, a study from Google called “What Users Want Most From Mobile Sites Today” found that 67% of people are more likely to buy from a mobile-friendly site. This is Pretty … Continued

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Press Releases Enhance Your Business’ Web Presence

Posted on: August 23, 2012

As you’ve probably noticed, public relations and advertising are important parts of running your business since these efforts help bring in more customers, who in turn help your business grow and succeed. If you’ve been trying to increase your PR presence, but you think you’ve exhausted all the possible outlets, think again. One way to up your PR presence on the web is to write a press release for your business. According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” Now, you might be thinking that you can’t write press releases because your business doesn’t do anything that is really “newsworthy,” but this isn’t true. If your company has recently started offering a new product or service, won a local award, or set … Continued

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