Internet Marketing

Breaking Down Rich Snippets

You’ve heard the term rich snippets bandied about quite a bit, and you may have even used it in a sentence a time or two. If you’re not sure whether or not you’re making the most of rich snippets – or if you even know what they are – you’ve come to the right place. Rich snippets have valuable information to offer, and understanding the ins and outs can help your digital marketing efforts.

Small Businesses: Surviving the Google Ads Gauntlet

If you’ve ever defied the odds by slipping into your seat at an important meeting in the nick of time – only to discover you forgot the document or file that was your reason for being there in the first place, you’ve experienced that this can’t be happening feeling. In fact, most of us have been there more than once or twice, and when it comes to small businesses, Google Ads is often the stage for these missteps. Yes, Google Ads has much to offer, but there are plenty of chutes and ladders along the way that can leave you wondering where to turn for the help you need. The truth is that small businesses can compete with the major players in the Google Ads arena, but you’re well advised to bring your strongest game.

Getting More Bang for Your Advertising Buck on Social Media

There are a variety of effective and pricey ways to target your competitors’ keywords with Google Ads, but if you’re looking for more bang for your advertising buck, there are other paid-social approaches out there. If your competitors are outranking you on primary keywords, Google is not the only game in town, and social media can help. Let’s take a closer look.

SEO Hygiene: Good Clean Fun

You know that SEO hygiene matters, but you may not be sure how to get down to business in terms of cleaning yours up. Fortunately, a better understanding of the basics can help you get a better handle on your business’s SEO hygiene – rendering it sparkling clean in the process. If you feel like it’s always something when it comes to SEO, you’re on the right track, but improving your SEO hygiene doesn’t have to be a herculean effort – and once you set the wheels in motion, the resulting benefits can provide a significant return on your investment.

BMM Keyword Matching Walked So Updated Phrase Matching Can Run

When it comes to your Google Ads, if you are still thinking in terms of broad match modifier (BMM) keywords, you may need to pull over and absorb this next bit. In early 2021, Google began phasing out these keywords and began a targeted expansion of key-phrase matching in its stead. The complete transformation was achieved in July of 2021, which means that any BMM keywords you’re looking to for guidance are now phrase-match keywords masquerading as BMM keywords. And if you rely on both BMM keywords and phrase matching, you may be double-dipping with keywords in a manner that doesn’t behoove you (or your site’s ranking).

Ringing in the New Year With Some Food for Thought

It’s 2022, and no matter how you slice it, it’s a lot. Search engine algorithms never sleep, but there are steps you can take to help you keep up and maximize your potential. One of the most important growth factors for business owners like you remains organic traffic. In fact, if we’ve learned anything in the 2020s, it’s that an amalgamation of both generic and local results is the ticket when it comes to digital traffic. And towards this end, there are five primary factors on which you should keep a sharp focus when it comes to your digital marketing.

5 Facebook Ad Set Optimization Tips to Help You Play the Long Game

Facebook is not the irrelevant has-been many would have you believe – far from it. While there are brighter and shinier social media darlings out there – like TikTok and co – Facebook is far from over, and losing sight of this fact isn’t going to do your business any favors. The idea that Facebook walked so the others can run is misleading – Facebook paid advertising is extremely relevant to brand growth. Check out these five primary tips from the digital marketing professionals at The Web Guys for making the most of your ad sets.

Google Sheds Light on Ranking Factors

You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.

How to Do Content Research on Your Competitors the Right Way

Doing some research into one’s competition is not only common but also very well advised, and in the digital marketing space, this goes double. The landscape of online everything evolves rapidly, and competition is king. You and your closest rivals are in competition for market share across platforms, and doing your homework is paramount.

Post-Pandemic Digital Marketing Wave

There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.