Digital Marketing

Should I Utilize My Google Beacon?

By now you’ve probably magically received a Google beacon for your business. Google is proactively sending these beacons (along with instructions on how to register them) out to businesses that use their advertising services and are likely to benefit from it.

Your Helpful Guide: Yelp’s New Review Solicitation Policy

Yelp recently announced that it will be more aggressively enforcing its “Don’t Ask” policy, penalizing companies that show signs of “organized review solicitation.” Specifically, companies that Yelp believes to be actively soliciting reviews are now at risk of having their pages demoted in the platform’s search results as well as having a “Consumer Alert” warning placed on their Yelp business page. A Yelp spokesperson explained the company’s reasoning for its “Don’t Ask” policy stating, “A business is more likely to ask their satisfied customers to write reviews, and when businesses heavily solicit or offer freebies or discounts in exchange for reviews, that puts other businesses that play by the rules at a disadvantage.” Whether or not Yelp’s policy is a sound business decision is yet to be seen. In the meantime, business owners need to figure out their next move. If you’re working on your own to collect more reviews … Continued

Where Should I Spend My Marketing Dollars?

Investing in online marketing is an important decision for your business, but where is it the most crucial to spend your budget? Take advantage of all that we at The Web Guys can do for you. As digital marketers, we can guide you how to get the most for your budget by selecting the right platform with the best ROI. Google AdWords Learn More Facebook Advertising Learn More Search Engine Optimization Learn More Google AdWords If you want to reach new customers online, then advertising with Google Adwords is without-a-doubt the platform to start. Google AdWords is a robust advertising service that display ads on Google search result pages, Google local pack and its advertising networks. With these amazing features below, it’s easy to see why AdWords is the most used pay-per-click platform in the world: Target Prospective Customers:Google processes more than 1.2 trillion web searches every single year, so … Continued

Should I be Running Facebook Ads? #FAQuesday

There is a slew of different ways to advertise your business online these days. How do you know which platforms are the best bang for your buck? Aside from AdWords, which you should definitely be running, Facebook comes out on top. The audience is far too large and the targeting is much too precise to be ignored completely. Here are three reasons why you should be promoting your business on Facebook. 1. Your Target Audience is Already There Pretty much everyone has a Facebook account these days. No, seriously. There are over 1.6 billion active users currently registered to Facebook. No matter who your target audience is, they are reachable through Facebook advertising. It’s simply a matter of targeting them. 2. Your Money Goes Further Gaining organic traffic through your business’s Facebook page is quite difficult these days. In fact, reaching your entire audience for free is nearly impossible. The … Continued

Your Business Needs Call Tracking

Having your phone ring with a fresh new lead is very exciting. However, not knowing how you attracted that lead doesn’t help your business track what is working to generate leads. Most businesses struggle to properly associate a caller to an ad source as a critical decision-driver behind knowing which of its marketing and advertising efforts are working. How does a business decide where to spend more, less, or nothing at all? With an increase in the number of smartphone users, fewer website forms are being filled out. More calls are being made because of the convenience of the one-click-to-call functions on cell phones and tablets. Other than tracking call sources by manually asking every caller where they found your number, and then putting that into a spreadsheet or by using old fashion chicken scratch, it is nearly impossible to track leads and conversions properly! Couple that with time investments, … Continued

How to Ask For Online Reviews

One of the biggest pieces of a quality digital marketing plan for your business is generating positive online reviews. Positive reviews show potential customers that your company is worthy of their interest, and they help current clients feel confident in their decision to work with you.

Social Media and Small Business

With Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google Plus, there is no shortage of social media platforms to join. It can be exhausting to keep up with all of them. Especially since the list above doesn’t even include all of your choices, AND they’re constantly changing and updating. So what is a small business to do? Don’t stress about it. The Web Guys are here to ease your stress. Contrary to what most believe, you don’t have to create a profile on every single social platform for your business. You can of course, but only if you have the time, manpower, and money to do so. For most small businesses, however, that’s most likely not the case. Let’s examine the best way to determine a good social strategy when resources are limited. Choose Your Audience You know your business better than anyone else. What do your customers have most in … Continued

How Do I Respond to Google Reviews of My Business? #FAQuesday

With a sleek, professionally designed website and a plethora of Google reviews brimming with positive accounts of your service, your company is way ahead of the curve when it comes to digital marketing. If you’re not responding to those reviews, however, you could be missing out on opportunities to directly connect with potential lifelong customers.

Should I Respond to Customer Reviews? #FAQuesday

Word of mouth travels much faster these days with the dawn of the digital age. Reviews can spread like wild fire and do wonders for your online presence. That’s why we at The Web Guys put so much emphasis on our clients generating customer reviews. Not only do good reviews attract new customers and leads, they can lead to higher rankings on Google and other search engines. Recently, Google added a snippet to their “Improve Your Local Ranking” support page that highlights how important it is to respond to all customer reviews. While it’s always been important to respond to negative review, this new update from Google solidifies just how important customer reviews are for your business. Let’s go over some best practices when it comes to writing responses. Stay Brief Get in, say thanks, get out. There’s no need to get long winded, even if it’s in response to … Continued

Why Should I Hire a Digital Marketing Agency? #FAQuesday

Has your lead generation come to a screeching halt? Does your website still look like it belongs in an era where neon color schemes were all the rage? If inbound marketing hasn’t provided the results you’re looking for, take your business to the next level by hiring a digital marketing company. So why should hiring a digital marketing agency be your next step? Let our very own team at The Web Guys give the rundown on the best reasons to enlist the help of an agency: 1) Experience & Training Becoming well-versed in all facets of online marketing, whether it’s social media, search engine results or website design, isn’t an overnight process. Although we wish that could be the case, digital marketing is an ongoing process that takes a high level of training, skills, and commitment. Also, it can be downright confusing. For example, take a look at what our … Continued