Digital Marketing
The Psychology of Marketing: No Shrink Required
Your brain is your command central, and it controls everything you do, including all online activity. In order to seamlessly take care of everything that we do in the course of a day, year, and lifetime, our brains have to turn to some clever hacks. As such, if you want to get the jump on your customers and your potential customers’ purchasing habits, it’s a good idea to better understand the shortcuts their brains take in the process – not in a creepy cult-like way but in a taking-care-of-business way.
SEO Hygiene: Good Clean Fun
You know that SEO hygiene matters, but you may not be sure how to get down to business in terms of cleaning yours up. Fortunately, a better understanding of the basics can help you get a better handle on your business’s SEO hygiene – rendering it sparkling clean in the process. If you feel like it’s always something when it comes to SEO, you’re on the right track, but improving your SEO hygiene doesn’t have to be a herculean effort – and once you set the wheels in motion, the resulting benefits can provide a significant return on your investment.
The Interplay of Site Quality and SEO Chops is Real
Quality is an elusive concept, and the interplay of your site’s overall quality and SEO is no exception. Distinguishing between those sites included in your link outreach that are forwarding your ranking, that are just hanging around and not doing much, or that are actually getting you penalized is an important but challenging matter. The goal is creating quality while bolstering the impact of your link building and reducing your overall risk, so let’s get going.
BMM Keyword Matching Walked So Updated Phrase Matching Can Run
When it comes to your Google Ads, if you are still thinking in terms of broad match modifier (BMM) keywords, you may need to pull over and absorb this next bit. In early 2021, Google began phasing out these keywords and began a targeted expansion of key-phrase matching in its stead. The complete transformation was achieved in July of 2021, which means that any BMM keywords you’re looking to for guidance are now phrase-match keywords masquerading as BMM keywords. And if you rely on both BMM keywords and phrase matching, you may be double-dipping with keywords in a manner that doesn’t behoove you (or your site’s ranking).
Let the Competition Be Your Guide
If your competition is outranking you online, don’t chalk it up to the luck of the draw or to happenstance. There is a reason the other guy has taken the lead on this one, and data analysis can help you get to the bottom of the matter and hone your competitive edge. There’s more to get out of the data that’s available to you than simply identifying the brand of content for which your target audience clamors. When you analyze data in relation to what readers want and what your hottest competition is providing, it can give your online offerings the boost for which you’re looking.
Ringing in the New Year With Some Food for Thought
It’s 2022, and no matter how you slice it, it’s a lot. Search engine algorithms never sleep, but there are steps you can take to help you keep up and maximize your potential. One of the most important growth factors for business owners like you remains organic traffic. In fact, if we’ve learned anything in the 2020s, it’s that an amalgamation of both generic and local results is the ticket when it comes to digital traffic. And towards this end, there are five primary factors on which you should keep a sharp focus when it comes to your digital marketing.
Customer Support: It’s Time to Think Third Wave
The old adage that the customer is king remains just as true today as it was the day the term was coined. If you run a successful business, you owe your success to your customers, and pouring your tender loving care into customer support is paramount. Having a sleekly automated online customer experience – from initial research through purchase, receipt, and support is great – but the bottom line is that this pipeline has to work, and your customers need to feel heard in the process. The third wave of customer service – after tasks and workflow – is refining your customer support practices, including incorporating AI search and natural language processing. Let’s take a closer look at the importance of this and how The Web Guys can help.
5 Facebook Ad Set Optimization Tips to Help You Play the Long Game
Facebook is not the irrelevant has-been many would have you believe – far from it. While there are brighter and shinier social media darlings out there – like TikTok and co – Facebook is far from over, and losing sight of this fact isn’t going to do your business any favors. The idea that Facebook walked so the others can run is misleading – Facebook paid advertising is extremely relevant to brand growth. Check out these five primary tips from the digital marketing professionals at The Web Guys for making the most of your ad sets.
Google Sheds Light on Ranking Factors
You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.
A Positive Spin on Negative Reviews
Online negative reviews happen, and while they can feel like the end of the world, they shouldn’t. A negative review here and there affords you a greater perspective about how your business is doing out there and helps you appreciate those five-star reviews that much more. If the thought of negative reviews stops you in your tracks, never fear – there is a straightforward to-do list that can help you slay this dragon and make your negative reviews work for you. The most important point to keep in mind is that sweeping those not-nice reviews under the rug is not going to do you any favors and that the time for action is now.
