Digital Marketing

COVID-19 and Customer Loyalty: Lessons to Be Learned

Without customer loyalty, you’re not making the most of your business, but the pandemic and its attendant wave of restrictions put customer loyalty to the ultimate test. The most telling point is that consumer spending hit an unparalleled global low during the height of the pandemic, and this fact left businesses hanging on word-of-mouth recommendations and on those loyal customers who kept coming back for more – the gold standard when times are tough. As uncertainty about COVID-19, business capacity restrictions, and consumer behavior continue to loom, there are some confidence-boosting tactics you can employ to help ensure that you’re building brand loyalty and keeping customer satisfaction high – now and into the post-restriction future.

Apple’s iOS 14 Update: What’s the Buzz?

There’s always a lot of buzz when Apple unleashes an update, and iOS 14 is no different. Further, we’ve all heard the tall tales and rumors about how legislation is on its way – gearing up to strike down Facebook advertising – but to date, this hasn’t happened. Facebook advertising has continued to generate billions in annual revenue, which has steadily increased since 2017. This time, however, there may be more truth to the matter (if Facebook’s reaction to the update has anything to teach us). Getting up to speed with what the iOS 14 update has on tap can help you continue to tweak and maximize your Facebook marketing and advertising efforts.

Newsworthy Content: How to Achieve It

You recognize that your content matters – it’s what brings your readers to the yard – but you may be at a loss about how to elevate it to the level of newsworthy and garner links in the process. The answer is content that strikes a personal chord with your target audience (and beyond). And your research, at its most basic level, involves deciphering who your fiercest competitors are getting their links from and then brainstorming your own inroads into similar territory. While there’s a lot of tech involved, the heart of the matter comes down to creating content that is newsworthy to begin with and that does a lot of the heavy lifting on its own.

Building Business with Chad Frazell on Amplify Indy

Check out our very own Chad Frazell on his first-ever podcast with Joshua Bach with Amplify Indy! Hear more about networking/mentorship, the challenges of building business, entrepreneurship, the benefits of working at Refinery46 and so much more. We are so proud to have you on our team, Chad! For any questions about The Web Guys and our digital marketing services, please feel free to contact us at (317) 805-4933 today!

Google’s July 2021 Core Update Coming in Hot

Google, Google, Google. Never one to disappoint, Google’s July 2021 update is just finishing up, and you’ll want to be prepared for what may be to come. While Google makes incremental changes to improve its search results on a daily basis, these aren’t things that mere mortals like us would generally notice. The core updates, on the other hand, mean bigger changes afoot, and Google likes to lend a hand – so we can prepare ourselves. Because when it comes to your online presence – and the Scouts – being prepared is basically everything, it pays to pay attention when Google speaks. If you have additional questions at the end of this article, don’t hesitate to reach out to our digital marketing experts at The Web Guys today!

Ready to Upgrade Your SEO Status? Google Has Free Stuff

While you can spend a whole lot on your SEO tools – and some of these gems are worth every penny – you don’t always have to drop a lot of cash to update your SEO toolbox. In fact, Google has five tools that are worth checking out right now. Google tools are generally powerful tools, so give them a look and make sure that you aren’t missing out.

Optimizing Your Videos for Maximum Impact

You may understand that video is important to your SEO, but gauging how yours is doing may feel out of reach for you. One of the inroads into handling your videos’ ad performance on YouTube is by setting Moments in Google Ads that capture online performance related to the specific moments you mark, which leads to an accumulation of data surrounding those Moments and to informative attendant metrics. Once you have a feel for the factors that are working for you – and those that are not – you’ll be well on your way to mastering your video offerings.

SEO Hygiene Can Keep Your Site Healthy

SEO Hygiene, you say? It’s nothing to be afraid of – just a helping hand from Google that can up your SEO game. SEO hygiene is all about taking purposeful strides to help keep your site running as smooth as silk (before problems arise). Think of SEO hygiene as a means of proactively supporting your site’s goals, including your marketing aspirations.

The Psychology of Purchases

Our brains are constantly on the lookout for shortcuts. All that cognitive functioning is a lot, but when you break matters down into bite-size chunks, things become more manageable. When decision-making time is here, we don’t start at zero and go through the whole decision-making process every single time. Instead, we rely on past experiences and implement shortcuts to get where we need to be. It’s one of the reasons you’ve probably been buying the same toothpaste from Target for the past 20 years. In the end, there’s a psychology of purchases – with seven foolproof tactics – that you can use to your business’s advantage, and because you offer excellent products and services, these tactics are also to your customers’ advantage.

YMYL Websites: It’s Time to E-A-T

Website content is critical to search engine optimization (SEO), but according to Search Engine Journal (SEJ), when it comes to ranking content related to health, finance, and other YMYL (your money or your life) topics, John Mueller – a Search Advocate over there at Google – shares that the most important factors are expertise, authoritativeness, and trustworthiness (E-A-T). These so-called YMYL sites are held to higher standards, and if you count yourself among them, you should maintain a laser-like focus on ensuring that your content is steeped in expert authority that inspires your users’ confidence and trust.