Digital Marketing
Farewell, 2020: Digital Marketing Edition
It is fair to say that 2020 has been a game-changer in every industry, and digital marketing is no exception. Many office buildings, work floors, and other workspaces locked their doors and instructed their employees to set up shop at home. It was an eventuality that no one saw coming – and that many wouldn’t have considered possible before the pandemic. Fortunately, the resourceful and flexible digital industry – as a whole – has managed quite nicely. This isn’t to say, however, that it’s been easy or that there aren’t ways we can continue to stay nimble and to roll with the evolving landscape of the new normal.
Keeping Things Internalized: Maximize Your Internal Links
This may not come as a huge surprise, but you’re probably not even coming close to maximizing the value of your internal links. You’ve got a lot of balls in the air (it is 2020, after all), and let’s face it, all that internal link stuff can be hard to interpret and act upon. It’s easy to lose sight of the dynamic role internal links can play in your site’s overall relevance, but Google’s numbers don’t lie – internal links matter. Fortunately, there are some tips that can help you dominate those links and elevate your site performance in the process.
It’s 2020, and SEO Trends Are Here for It
2020 was a year for the ages in so many ways, but we shouldn’t forget that 2020 also saw some serious SEO trends emerge and further solidify. Most of SEO’s evolutionary path in 2020 has been all about cementing trends that we were already beginning to play around with. Let’s take a closer look at some of the biggest developments out there. You can also learn more about our digital marketing solutions on our site!
3 Tried-and-True Techniques for Building Online Trust
In the digital shopping arena that is becoming increasingly more relevant, building online trust is critical. No one would argue with this sentiment, but figuring out how to foster trust in this nebulous arena is less clear. Fortunately, the precepts of successful marketing apply fairly evenly across the board and translate nicely to online marketing – especially with the application of savvy tweaks and nuanced adjustments that are in keeping with the medium and that experienced digital marketing specialists have on tap.
Why You Need a Solid FAQ Page, and How to Get There
Nobody wants to leave customers – or potential customers – hanging. These searchers have questions, and if you can provide them with answers upfront (with minimum hassle), you decrease the risk of losing them to competitors. SEO is a similar deal, and if Google can’t find its answer – pronto – it will look elsewhere. When you take the time to create a FAQ (Frequently Asked Questions) page that addresses common questions with comprehensive answers that highlight your brand’s strengths, you do yourself and your customers a favor.
How to Measure Your Return on Content-Marketing Investment
It’s clear that marketing matters and that content is critical to search engine optimization (SEO), but how do you quantify your return on investment (ROI) when it comes to content marketing. It’s a good question, and fortunately, there are guidelines that specifically address your concerns. The fact is that even many marketers aren’t sure how to address the ROI issue, and Content Marketing Institute shares that upwards of 40 percent are seriously invested in improving their ability to provide concrete measurement tools. While qualitative measurements can provide you with a sense of how things are going, they don’t have the gravitas of cold, hard numbers.
Churn, Baby, Churn: How to Limit Customer Breakups
The term customer churn rate refers to the rate at which customers cease trade with a specific business during a specific period of time, and it naturally strikes fear in the hearts of business owners everywhere. A better understanding of why customers break up with you in the first place – and making adjustments in response – can go a long way toward improving your company’s bottom line. The digital marketing experts at The Web Guys are committed to putting our reserves of experience to work for your business.
Customer Feedback That Gives Back
When it comes to your online business, stellar customer reviews are the gold standard. If you don’t have firsthand knowledge of a company’s wares and services and you don’t personally know anyone who’s already taken the plunge, there’s no better way to assess what a company has to offer than to read up on what their customers have to say. Because it’s gotten to the point that many of us go online for everything from toothpaste to legal services, savvy shoppers are in the habit of regularly perusing customer reviews when they’re in the market for just about everything.
Building Brand Trust in the Digital Age
The best relationships are solidly forged on a framework of trust. In fact, the only relationships worth having, in the long run, are trust-based. The fact is that this truth about interpersonal relationships also applies to your brand’s relationships with your customers and potential customers. The good news is you can use the same principles of trust that apply to your close personal relationships to your brand’s relationships – and can reap the rewards in the process.
Google Patent Application Provides Insights to New Ranking Signals
Google, as you know, is always coming up with something clever, and our digital marketing specialists at The Web Guys want to help you keep up. Google recently published a patent application entitled Website Representation Vector to Generate Search Results and Classify Website, and it’s complicated. Fortunately, we’re here to break it down and discuss how it may affect your rankings.
