It’s clear that marketing matters and that content is critical to search engine optimization (SEO), but how do you quantify your return on investment (ROI) when it comes to content marketing. It’s a good question, and fortunately, there are guidelines that specifically address your concerns. The fact is that even many marketers aren’t sure how to address the ROI issue, and Content Marketing Institute shares that upwards of 40 percent are seriously invested in improving their ability to provide concrete measurement tools. While qualitative measurements can provide you with a sense of how things are going, they don’t have the gravitas of cold, hard numbers.
The term customer churn rate refers to the rate at which customers cease trade with a specific business during a specific period of time, and it naturally strikes fear in the hearts of business owners everywhere. A better understanding of why customers break up with you in the first place – and making adjustments in response – can go a long way toward improving your company’s bottom line. The digital marketing experts at The Web Guys are committed to putting our reserves of experience to work for your business.
When it comes to your online business, stellar customer reviews are the gold standard. If you don’t have firsthand knowledge of a company’s wares and services and you don’t personally know anyone who’s already taken the plunge, there’s no better way to assess what a company has to offer than to read up on what their customers have to say. Because it’s gotten to the point that many of us go online for everything from toothpaste to legal services, savvy shoppers are in the habit of regularly perusing customer reviews when they’re in the market for just about everything.
The best relationships are solidly forged on a framework of trust. In fact, the only relationships worth having, in the long run, are trust-based. The fact is that this truth about interpersonal relationships also applies to your brand’s relationships with your customers and potential customers. The good news is you can use the same principles of trust that apply to your close personal relationships to your brand’s relationships – and can reap the rewards in the process.
Google, as you know, is always coming up with something clever, and our digital marketing specialists at The Web Guys want to help you keep up. Google recently published a patent application entitled Website Representation Vector to Generate Search Results and Classify Website, and it’s complicated. Fortunately, we’re here to break it down and discuss how it may affect your rankings.
You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.
Online marketing – it’s complicated. You’re looking for your piece of the pie, but should you be focusing on search engine optimization (SEO), pay-per-click (PPC), or some combination of the two? The fact is that, while many companies are looking to up their online game, most look at these as two separate and distinct entities, it’s actually more complicated than that. While SEO and PPC both stand alone in their own right, they’re also incredibly interconnected, and the best path forward is generally to think of each as an important component of a whole – a whole that is greater than the sum of its parts.
The holidays are nearly upon us, and while you may be most excited for holiday celebrations with friends and family, your business’s content calendar may not be on track. With Halloween kicking off Thanksgiving – and Thanksgiving leading directly to Black Friday, Chanukah, Christmas, and New Year’s – online traffic surges. If your holiday content isn’t keeping up, you could be missing out on significant business. With a bit of planning, you can help your business reap the rewards of this most fruitful season, and you may even find time to pencil in a few holiday festivities of your own.
By now you’ve probably magically received a Google beacon for your business. Google is proactively sending these beacons (along with instructions on how to register them) out to businesses that use their advertising services and are likely to benefit from it.