Achieve Social Media Success with Strategic Goal Setting
Social media and digital marketing go hand in hand. Various platforms are invaluable channels for businesses to connect with their audience, amplify their brand presence, and drive tangible results. However, amidst the sea of content and competition, navigating social media for success requires more than just posting content sporadically—it demands a strategic approach anchored in clear and measurable goals to unlock the full potential of social media as a means of digital marketing. Businesses can leverage the transformative power of setting SMART goals to elevate their social media presence and achieve meaningful results. At The Web Guys, we’re committed to helping businesses unlock the full potential of social media through strategic goal-setting and implementation.
3 Ways to Maximize Your Business Digital Marketing Strategy
Small local businesses face a unique challenge: standing out in a crowded online marketplace. At The Web Guys, we understand the significance of digital marketing for local businesses and the need to adapt strategies to leverage local events and seasons. Let’s explore three ways your local small business can maximize its digital marketing efforts by capitalizing on the opportunities presented by community events and seasons.
Expand Your Advertising Reach by Boosting Posts
Social networking platforms like Facebook can make a significant difference when it comes to your business’s advertising reach. One way to expand it even more is by boosting posts, which can transform an existing post into a paid ad with serious gravitas. Boosting posts allows you to target audiences outside your own fan base and can help you elevate your online presence without breaking a sweat or the bank.
Make Your Ads Pop without Breaking the Bank
As a business owner, you want to optimize your Facebook presence with ad copy that hits its mark, but you may be in the dark about how to do that. It is Facebook, after all, which is hard to pin down in the best of times. In addition to finding your bearings, you also need to find your niche, and if you’ve already found your niche, competition can be fierce. If you don’t have the time, resources, or general wherewithal to invest in a steady stream of advertisements that have that wow factor, don’t worry about it – you can focus on the basics, which will serve you well, and The Web Guys can help you with that.
Using the Behavioral Sciences to Win on Facebook
If you’re wondering how to make your Facebook ad copy pop, you’re not alone. The fact is that carving out an advertising niche on the overgrown platform can be daunting at best. While there are plenty of shiny, new advertising developments out there, including immersive experiences and chatbots, balancing a realistic budget with pricey innovations can leave you feeling deflated. Fortunately, there are advertising fundamentals that flow from the behavioral sciences that are easy to employ, don’t break the bank, and can give your ad copy that wow factor you’re looking for.
Getting More Bang for Your Advertising Buck on Social Media
There are a variety of effective and pricey ways to target your competitors’ keywords with Google Ads, but if you’re looking for more bang for your advertising buck, there are other paid-social approaches out there. If your competitors are outranking you on primary keywords, Google is not the only game in town, and social media can help. Let’s take a closer look.
5 Facebook Ad Set Optimization Tips to Help You Play the Long Game
Facebook is not the irrelevant has-been many would have you believe – far from it. While there are brighter and shinier social media darlings out there – like TikTok and co – Facebook is far from over, and losing sight of this fact isn’t going to do your business any favors. The idea that Facebook walked so the others can run is misleading – Facebook paid advertising is extremely relevant to brand growth. Check out these five primary tips from the digital marketing professionals at The Web Guys for making the most of your ad sets.
Post-Pandemic Digital Marketing Wave
There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.
Apple’s iOS 14 Update: What’s the Buzz?
There’s always a lot of buzz when Apple unleashes an update, and iOS 14 is no different. Further, we’ve all heard the tall tales and rumors about how legislation is on its way – gearing up to strike down Facebook advertising – but to date, this hasn’t happened. Facebook advertising has continued to generate billions in annual revenue, which has steadily increased since 2017. This time, however, there may be more truth to the matter (if Facebook’s reaction to the update has anything to teach us). Getting up to speed with what the iOS 14 update has on tap can help you continue to tweak and maximize your Facebook marketing and advertising efforts.
User Reviews are The King
Did you know that positive online reviews produce an 18% average uplift in sales? Or that consumers are likely to spend 31% more with businesses that have excellent reviews? How about that 59% of consumers say that review sites have the most influence on their booking decisions when traveling? Online reviews have become an important part of how consumers make decisions, whether it’s what to eat, watch, buy, or sell. See below for even more industry-specific information and statistics. The facts and impact of online reviews are real. What are some effective strategies you’ve used to garner positive online reviews for your business? Image Credit: Website Builder
