Facebook Ad Tips from The Web Guys

5 Facebook Ad Set Optimization Tips to Help You Play the Long Game

Posted on: January 4, 2022

Facebook is not the irrelevant has-been many would have you believe – far from it. While there are brighter and shinier social media darlings out there – like TikTok and co – Facebook is far from over, and losing sight of this fact isn’t going to do your business any favors. The idea that Facebook walked so the others can run is misleading – Facebook paid advertising is extremely relevant to brand growth. Check out these five primary tips from the digital marketing professionals at The Web Guys for making the most of your ad sets.

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Digital Marketing Experts At The Web Guys

Post-Pandemic Digital Marketing Wave

Posted on: October 5, 2021

There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.

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Apple iOS Update Effects Social Media Advertising In Digital Marketing

Apple’s iOS 14 Update: What’s the Buzz?

Posted on: September 7, 2021

There’s always a lot of buzz when Apple unleashes an update, and iOS 14 is no different. Further, we’ve all heard the tall tales and rumors about how legislation is on its way – gearing up to strike down Facebook advertising – but to date, this hasn’t happened. Facebook advertising has continued to generate billions in annual revenue, which has steadily increased since 2017. This time, however, there may be more truth to the matter (if Facebook’s reaction to the update has anything to teach us). Getting up to speed with what the iOS 14 update has on tap can help you continue to tweak and maximize your Facebook marketing and advertising efforts.

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User Reviews are The King

Posted on: March 31, 2017

Did you know that positive online reviews produce an 18% average uplift in sales? Or that consumers are likely to spend 31% more with businesses that have excellent reviews? How about that 59% of consumers say that review sites have the most influence on their booking decisions when traveling? Online reviews have become an important part of how consumers make decisions, whether it’s what to eat, watch, buy, or sell. See below for even more industry-specific information and statistics. The facts and impact of online reviews are real. What are some effective strategies you’ve used to garner positive online reviews for your business? Image Credit: Website Builder

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Where Should I Spend My Marketing Dollars?

Posted on: August 19, 2016

Investing in online marketing is an important decision for your business, but where is it the most crucial to spend your budget? Take advantage of all that we at The Web Guys can do for you. As digital marketers, we can guide you how to get the most for your budget by selecting the right platform with the best ROI. Google AdWords Learn More Facebook Advertising Learn More Search Engine Optimization Learn More Google AdWords If you want to reach new customers online, then advertising with Google Adwords is without-a-doubt the platform to start. Google AdWords is a robust advertising service that display ads on Google search result pages, Google local pack and its advertising networks. With these amazing features below, it’s easy to see why AdWords is the most used pay-per-click platform in the world: Target Prospective Customers:Google processes more than 1.2 trillion web searches every single year, so … Continued

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Facebook Ads

Should I be Running Facebook Ads? #FAQuesday

Posted on: July 25, 2016

There is a slew of different ways to advertise your business online these days. How do you know which platforms are the best bang for your buck? Aside from AdWords, which you should definitely be running, Facebook comes out on top. The audience is far too large and the targeting is much too precise to be ignored completely. Here are three reasons why you should be promoting your business on Facebook. 1. Your Target Audience is Already There Pretty much everyone has a Facebook account these days. No, seriously. There are over 1.6 billion active users currently registered to Facebook. No matter who your target audience is, they are reachable through Facebook advertising. It’s simply a matter of targeting them. 2. Your Money Goes Further Gaining organic traffic through your business’s Facebook page is quite difficult these days. In fact, reaching your entire audience for free is nearly impossible. The … Continued

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Social Media and Small Business

Posted on: April 28, 2016

With Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google Plus, there is no shortage of social media platforms to join. It can be exhausting to keep up with all of them. Especially since the list above doesn’t even include all of your choices, AND they’re constantly changing and updating. So what is a small business to do? Don’t stress about it. The Web Guys are here to ease your stress. Contrary to what most believe, you don’t have to create a profile on every single social platform for your business. You can of course, but only if you have the time, manpower, and money to do so. For most small businesses, however, that’s most likely not the case. Let’s examine the best way to determine a good social strategy when resources are limited. Choose Your Audience You know your business better than anyone else. What do your customers have most in … Continued

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How to Optimize Facebook Messenger for Business

Posted on: March 17, 2016

With nearly a billion active users every month, the opportunity for companies to reach a larger audience with Facebook can be huge — and even small, local businesses should be trying to capitalize on this wide market. From social media posts to local awareness ads, The Web Guys can manage your business on Facebook for success. Businesses have countless opportunities to reach a target audience, but what about the customers themselves who need to contact the business directly? Here’s why Facebook Messenger is an important tool for communication between customers and businesses. But first… Desktop vs. Mobile App While messaging is an integrated feature on desktop, users will need to download the separate Facebook Messenger app in order to access messages on a mobile device. As of Jan 2016, over 800 million users have downloaded the Facebook Messenger app. The social-media giant devised the app exclusively for chatting to make … Continued

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How Often Should I Post on Social Media? #FAQuesday

Posted on: January 19, 2016

When a business begins using social media to connect with customers, one big question is always how often to post content. The short answer? It depends. It depends on who your audience is, for example, or what platform you’ll be using. Although there isn’t a standard formula for a successful social social media strategy, at The Web Guys we can provide some helpful tips and general best practices to nudge you in the right direction.Let’s examine a few of the top social media outlets using data provided by Buffer and SumAll.Facebook Ah, Facebook, the social media giant. Pretty much everyone and their mothers have an account nowadays, so I’m sure we’re all familiar with how it feels to hunt for posts that are relevant or engaging enough for us to enjoy. As a business, you understand the importance of a Facebook page and how much benefit a successful page can bring. Is there a magic number of posts … Continued

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How Do I Verify My Company’s Facebook Page? #FAQuesday

Posted on: January 5, 2016

Last week in this space, The Web Guys explained why authenticating your company’s Facebook page is important. Today, we’ll walk you through the process of getting your page verified so consumers can easily find it on the popular social network.The first step is to access the settings on your business Facebook page.If you are an authorized administrator of the page, you’ll find the verification status near the top of the Settings. Click on the blue “Edit” link and then on “Verify this Page” to get started. Choose Your PathAt this point, you’ll need to determine whether you want Facebook to use the business’ publicly listed phone number or business documents to confirm that your page is the real deal. (Pro tip: If your phone system requires a caller to enter an extension number to reach an employee, opt for the documentation method. Although you can include an extension on Facebook’s verification-request form, we have had mixed success with that option.)If … Continued

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