Should I be Running Facebook Ads? #FAQuesday
There is a slew of different ways to advertise your business online these days. How do you know which platforms are the best bang for your buck? Aside from AdWords, which you should definitely be running, Facebook comes out on top. The audience is far too large and the targeting is much too precise to be ignored completely. Here are three reasons why you should be promoting your business on Facebook. 1. Your Target Audience is Already There Pretty much everyone has a Facebook account these days. No, seriously. There are over 1.6 billion active users currently registered to Facebook. No matter who your target audience is, they are reachable through Facebook advertising. It’s simply a matter of targeting them. 2. Your Money Goes Further Gaining organic traffic through your business’s Facebook page is quite difficult these days. In fact, reaching your entire audience for free is nearly impossible. The … Continued
Social Media and Small Business
With Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google Plus, there is no shortage of social media platforms to join. It can be exhausting to keep up with all of them. Especially since the list above doesn’t even include all of your choices, AND they’re constantly changing and updating. So what is a small business to do? Don’t stress about it. The Web Guys are here to ease your stress. Contrary to what most believe, you don’t have to create a profile on every single social platform for your business. You can of course, but only if you have the time, manpower, and money to do so. For most small businesses, however, that’s most likely not the case. Let’s examine the best way to determine a good social strategy when resources are limited. Choose Your Audience You know your business better than anyone else. What do your customers have most in … Continued
How to Optimize Facebook Messenger for Business
With nearly a billion active users every month, the opportunity for companies to reach a larger audience with Facebook can be huge — and even small, local businesses should be trying to capitalize on this wide market. From social media posts to local awareness ads, The Web Guys can manage your business on Facebook for success. Businesses have countless opportunities to reach a target audience, but what about the customers themselves who need to contact the business directly? Here’s why Facebook Messenger is an important tool for communication between customers and businesses. But first… Desktop vs. Mobile App While messaging is an integrated feature on desktop, users will need to download the separate Facebook Messenger app in order to access messages on a mobile device. As of Jan 2016, over 800 million users have downloaded the Facebook Messenger app. The social-media giant devised the app exclusively for chatting to make … Continued
How Often Should I Post on Social Media? #FAQuesday
When a business begins using social media to connect with customers, one big question is always how often to post content. The short answer? It depends. It depends on who your audience is, for example, or what platform you’ll be using. Although there isn’t a standard formula for a successful social social media strategy, at The Web Guys we can provide some helpful tips and general best practices to nudge you in the right direction.Let’s examine a few of the top social media outlets using data provided by Buffer and SumAll.Facebook Ah, Facebook, the social media giant. Pretty much everyone and their mothers have an account nowadays, so I’m sure we’re all familiar with how it feels to hunt for posts that are relevant or engaging enough for us to enjoy. As a business, you understand the importance of a Facebook page and how much benefit a successful page can bring. Is there a magic number of posts … Continued
How Do I Verify My Company’s Facebook Page? #FAQuesday
Last week in this space, The Web Guys explained why authenticating your company’s Facebook page is important. Today, we’ll walk you through the process of getting your page verified so consumers can easily find it on the popular social network.The first step is to access the settings on your business Facebook page.If you are an authorized administrator of the page, you’ll find the verification status near the top of the Settings. Click on the blue “Edit” link and then on “Verify this Page” to get started. Choose Your PathAt this point, you’ll need to determine whether you want Facebook to use the business’ publicly listed phone number or business documents to confirm that your page is the real deal. (Pro tip: If your phone system requires a caller to enter an extension number to reach an employee, opt for the documentation method. Although you can include an extension on Facebook’s verification-request form, we have had mixed success with that option.)If … Continued
Why Should I Verify My Facebook Page? #FAQuesday
Facebook is making it easier for consumers to connect with businesses on the social network, rolling out an update this fall that allows companies to verify their official Facebook pages. You’ve likely already seen the blue verification badges on celebrity pages, indicating they belong to the actual star and not a super fan. Now a similar feature is available for many businesses. The Web Guys team has been getting a lot of questions lately about why page verification matters. So today, we’ll explain the three most important reasons every company should verify its Facebook page. 1: Customers will know that your page is authentic. It’s pretty easy to create fake Facebook pages, intentionally or not, so it’s extremely important to verify the page you’ll actually be using. Not only does this let your customers know the page is legitimate, but it also tells Facebook that you are who you say you are. 2: Facebook search results favor verified pages. … Continued
Social Media Key to Online Brand Management
Digital marketing has a lot of moving parts. If you have been following our “What is Digital Marketing?” blog series, then you’ve already learned about the importance of developing an engaging website and getting it listed on local search sites so potential customers can find your business. Now it’s time to show them what makes it stand out from the competition.Using social media is an excellent — and affordable — way to manage your brand and cultivate relationships with prospects.Although social media networks like Facebook, Twitter, YouTube, Instagram, and Pinterest were introduced as a means for individuals to connect with one another, it didn’t take long for digital marketers like The Web Guys to recognize their brand-management potential. Sure, these channels make it easier than ever to keep up with high school friends, share cute pictures of the grandkids, and find inspiration for wedding planning, but they also can be a powerful business tool. How Can Brands Leverage Social Media? Pretty … Continued
RIP Adobe Flash; We Won’t Miss You
When washed-up entertainers attempt to revive their careers in painstakingly obvious ways, public support often fades as well. In the tech world, Adobe Flash is like the out-of-touch singer who tries to keep up with the latest trends, but just ends up falling short of expectations. Several big-name corporations recently withdrew their support of the multimedia platform, setting the Internet abuzz over the possibility that this could really be the end of Adobe Flash. Why All the Hate? Web developers — including the team at The Web Guys — know all too well that Adobe Flash slows down computers. Frequent crashing doesn’t help the waning technology’s case either. The program also contains more security gaps than there were plot holes in the last installment of The Dark Knight franchise. Online giants like Amazon, Mozilla Firefox, and Facebook have already taken a stance against Adobe Flash. And on Sept. 1, industry behemoth … Continued
National Reading Month Book Drive
The Web Guys is proud to announce that we are celebrating National Reading Month by sponsoring a Book Drive in support of Indy Reads Books! We are collecting new & gently used books from now until March 31. Keep reading to learn more about Indy Reads Books and how you can help us give back. Indy Reads Books is an Indianapolis-based non-profit bookstore that supports adult literacy across Central Indiana. We are asking for new and gently used books to donate to this awesome organization. While they accept all books, they are currently looking for the following genres: Contemporary Fiction World History Science (2010 or newer) Business (2010 or newer World Religion Folklore/Mythology Chidlren’s Books All others! From now until the end of March, We are collecting books in our office, in our building’s lobby, and at SoHo Cafe & Gallery in Carmel. SoHo is a fantastic local coffee shop, … Continued
Top 4 Misconceptions of Facebook LIKES
Time and time again we find ourselves being asked, “Why does my business need to be on Facebook?” It’s quite obvious that Facebook is a social tool for individuals to stay connected, but when businesses were introduced into the mix, some thrived while others fell behind. It’s not easy for all to see the value behind having a company Facebook page, but we believe there are a few misconceptions floating around that need clarification.Misconception #1: LIKES are leads or even potential leads. Very infrequently will a “like” be a lead. It’s confusing, but stay with us here. These individuals that have liked your page are giving you permission to market to them through your Facebook page. This doesn’t mean you will get a sale just because they’ve liked your page. Maybe they aren’t ready to buy, or maybe they just enjoy your social engagement. Either way, LIKES are about building … Continued
