Facebook is making it easier for consumers to connect with businesses on the social network, rolling out an update this fall that allows companies to verify their official Facebook pages. You’ve likely already seen the blue verification badges on celebrity pages, indicating they belong to the actual star and not a super fan. Now a similar feature is available for many businesses.
The Web Guys team has been getting a lot of questions lately about why page verification matters. So today, we’ll explain the three most important reasons every company should verify its Facebook page.
1: Customers will know that your page is authentic.
It’s pretty easy to create fake Facebook pages, intentionally or not, so it’s extremely important to verify the page you’ll actually be using. Not only does this let your customers know the page is legitimate, but it also tells Facebook that you are who you say you are.
2: Facebook search results favor verified pages.
Users of the social network can — and do — search for services within Facebook, and the company says verified pages will show up higher in search results than unverified pages. While it’s not as common as “Googling” something, consumers search Facebook when researching certain types of companies. For example, you might want to see the social side of a fitness facility or event-planning company before visiting its website.
3: Verified pages get early access to new features.
Facebook is always changing, and you’ll want to be in-the-know about the latest and greatest features as they are released! When you verify your company page, you’re automatically part of the insiders group that gets early access to innovations.
It all sounds too good to be true, right? What’s the catch? There isn’t one. We have yet to find one good reason that you shouldn’t verify your company’s Facebook page. Now you may be wondering how to get your page verified. Stay tuned for details on the quick and easy process in next week’s #FAQuesday post.