6 Ways to Avoid an SEO Disaster During a Website Redesign

Posted on: June 11, 2024

Companies often redesign their websites to enhance user experience, refresh their brand, and stay competitive. However, a website redesign poses a significant risk to SEO if not handled carefully. Without proper planning and execution, a business may experience decreased traffic, lost rankings, and diminished online visibility. Trust The Web Guys to avoid an SEO disaster during a website redesign. Our team follows an extensive list of specific guidelines to ensure SEO remains intact during redesign projects. Here are six of those important guidelines.

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6 Key Strategies to Maximize Google Maps Presence

Posted on: May 21, 2024

All businesses should maintain a strong online presence in this increasingly digital age. Google Maps is an essential tool for consumers who seek local products and services. Fortunately, The Web Guys know digital marketing strategies and how to harness the power of Google Maps to significantly boost local visibility and increase traffic to a business.

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Local SEO with The Web Guys

Local SEO: Keeping the Home Fires Burning

Posted on: February 20, 2024

You’re a local business – or you conduct business locally – which makes getting yourself out there in front of the local market paramount. The Web Guys knows attracting local customers isn’t just about ad placement – there’s also local SEO to consider. Your local customers are their own unique subset, and they have their own unique ways of doing things. There’s no reason to push a square peg into a round hole here – getting a better handle on local SEO can help extend your reach to the very group you’re most interested in connecting with.

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Getting Reacquainted with SEO

Getting Reacquainted with SEO

Posted on: October 24, 2023

The importance of SEO has a way of insisting upon itself. You know it’s important, but you may have lost sight of exactly why it’s such a big deal. Yeah, it’s all about optimizing the search engine, but what does that really mean in the scheme of things? If this resonates with you, it’s time for a refresh, and we’re here for you.

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SEO vs. PPC with The Web Guys

SEO vs. PPC: Getting Down to Business

Posted on: September 19, 2023

It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.

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Digital Marketing Trends 2023 with The Web Guys

Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI

Posted on: September 5, 2023

When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.

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Where Local Search is Headed with The Web Guys

Where We See Local Marketing Headed

Posted on: June 20, 2023

Predictions are great, but expert predictions are even better. In this article, we focus our gaze on where we – and other experts in the field – see local marketing headed, and our insights can help you make the most of your own digital marketing efforts. Whatever kind of business you’re running, your online presence needs to be polished, and – for all but the largest enterprises – the name of the game is local marketing.

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Google SEO and Digital Marketing with The Web Guys

Google’s New Profile Label Is Stirring Up Some Drama

Posted on: May 9, 2023

Google is deep into rolling out its new labels for Google Business Profiles (GBPs), which all managers on the GBP NMX or New Merchant Experience can access. Although previewed back in 2021, these labels recently went global. The idea is to allow clients in the local business arena – who have the necessary access to manage their GBPs – to read Google’s take on the state of their profiles. You’re going for a Profile Strength label that reads – Looks good – and learning more about what’s up with Google in relation to this rollout can help you get there.

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Keyword Research with The Web Guys

Keyword Research for SEO in 3 Easy Steps

Posted on: March 21, 2023

Keyword research refers to the process of using analytics to identify those elusive keywords that are going to resonate with the audience you’re targeting. By scoping out these keywords, you greatly improve your ability to strategize content and hit your digital marketing goals. While it’s a complicated process, it is very doable – and there are three straightforward steps that can help you get there.

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Multisearch with The Web Guys

Multisearch Is Open for Business

Posted on: March 7, 2023

We all know that what we want is out there. It’s finding it that’s often the problem. The Web Guys know that spending hours going down a search rabbit hole is exasperating, and your customers and clients feel the same way. Enter Multisearch. Google’s upping its search game with this one by allowing searchers to include their own photos – and photos grabbed from the web – in their queries, and they’re opening up a whole new visual world of search possibilities in the process. As usual, however, Google’s latest move raises new questions about keeping up in relation to your online marketing. Let’s take a closer look.

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