You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.
Online marketing – it’s complicated. You’re looking for your piece of the pie, but should you be focusing on search engine optimization (SEO), pay-per-click (PPC), or some combination of the two? The fact is that, while many companies are looking to up their online game, most look at these as two separate and distinct entities, it’s actually more complicated than that. While SEO and PPC both stand alone in their own right, they’re also incredibly interconnected, and the best path forward is generally to think of each as an important component of a whole – a whole that is greater than the sum of its parts.
The holidays are nearly upon us, and while you may be most excited for holiday celebrations with friends and family, your business’s content calendar may not be on track. With Halloween kicking off Thanksgiving – and Thanksgiving leading directly to Black Friday, Chanukah, Christmas, and New Year’s – online traffic surges. If your holiday content isn’t keeping up, you could be missing out on significant business. With a bit of planning, you can help your business reap the rewards of this most fruitful season, and you may even find time to pencil in a few holiday festivities of your own.
Blogging isn’t something that is reserved for only the famous and super elite brands — it’s something that even small businesses should keep up with. But why should blogging be important for a website that’s main goal is to convert users? What if you just cast blogging aside for awhile? Well, I’m glad you asked. Here are the hard-hitting stats about companies who blog: Brands that create 15 blog posts per month average 1,200 new leads per month. Blogs give websites 434% more indexed pages and 97% more indexed links. Blogs on company sites result in 55% more visitors. So what happens when a business decides to quit blogging? WordPress developer Robert Ryan took this question to the test by abstaining from publishing new content to his blog for 251 days — and his results were alarming… Organic Traffic Takes a Huge Nosedive When Ryan quit blogging, his overall traffic … Continued
For many businesses, the traffic coming to their website represents potential sales. But as digital marketing moves towards creating a more comprehensive experience rather than being only a sales funnel, it may be advantageous to explore ways to make connections with your website’s visitors. Having an About Us page is key to portraying your company as a client-focused business with actual human beings behind the wheel. Tell Your Story What sets your business apart from your competitors? An About Us page is the ideal opportunity to showcase your “P.O.D.” or Point of Difference. Whether your company’s story grew from humble beginnings and became a local legend or you run a nationally branded organization, there’s always a story to be told. Make sure users on your site are well-acquainted with the positive attributes of your company (including the people who work there) that make you the right choice for their needs. … Continued
As a form of online content, links provide a great value for users. Without links, a blog post is simply a dead end and may not be very helpful if people need more information than what is offered in the article. SEO industry experts often mention the importance of getting backlinks to your website, but should outbound links be totally left in the dust? What Are Outbound Links? First off, outbound links, also known as external links, are defined as links on a web page that link to pages on other websites. Examples of outbound links include press releases, industry-relative blog posts, and government regulations. While overloading your blog post with a large quantity of outbound links is not an effective digital marketing strategy, linking to other articles with high quality content can help provide additional sources for your audience. A big part of incorporating outbound links is understanding which … Continued
It is now 2016. Every business needs a website. The size and scope of that site varies by company, of course, but a presence on the web is a must to help grow and spread its reach. Web design professionals are frequently asked why websites are so expensive to design, create, and manage. The answer is fairly simple: there are a lot of moving parts at play. Let’s take a look at some of the forces behind building and maintaining a website. The Design Everyone holds their brand near and dear to their heart, and they should. Your brand is a representation of you, your employees, and the work you do. This needs to be incorporated into your site. In order to accomplish this, you need to sit down with a designer and go over what is important to you. The important pieces of your business need to be highlighted … Continued
Help! The Internet is swimming with content, and your audience might be drowning. Because more and more businesses are trying to capture the attention of Internet users, the amount of content across the web is, well, overwhelming to be honest. Industry experts even have a name for it: content shock. Although content shock isn’t an entirely new concept, it’s still something we at The Web Guys consider when crafting intriguing copy for users to read. Besides the content on your company’s website, how do you continue to engage people who are overwhelmed by a sea of websites? Our creative team can come up with unique ideas for your website during the design process. Here are some examples of interactive content: 1) Helpful Tools If you deal with a service that’s complicated for the average customer to understand, tools can be beneficial for breaking down hard-to-digest information. For example, applying for … Continued
Now that you’ve spent a few weeks learning about digital marketing, it’s time to summarize the takeaways. It isn’t enough to know about each individual aspect; you should also understand how they connect and work together to provide the results you need to grow your business.Build a Solid FoundationThe foundation and beginning of your digital identity is your website. Design a professional, credible website you can be proud of that properly portrays your business. Make sure to make it “mobile-friendly” so it’s appealing from any device, and fill it with useful content that provides the experience your target customers expect when navigating a website.Get Found LocallyNow that you have the proper online foundation, it’s time to drive targeted local traffic to your website. That being said, not all traffic will do, because you offer a service or product in a very specific geographical area. Let the right customers find you by setting up and … Continued