You recognize that your content matters – it’s what brings your readers to the yard – but you may be at a loss about how to elevate it to the level of newsworthy and garner links in the process. The answer is content that strikes a personal chord with your target audience (and beyond). And your research, at its most basic level, involves deciphering who your fiercest competitors are getting their links from and then brainstorming your own inroads into similar territory. While there’s a lot of tech involved, the heart of the matter comes down to creating content that is newsworthy to begin with and that does a lot of the heavy lifting on its own.
You may understand that video is important to your SEO, but gauging how yours is doing may feel out of reach for you. One of the inroads into handling your videos’ ad performance on YouTube is by setting Moments in Google Ads that capture online performance related to the specific moments you mark, which leads to an accumulation of data surrounding those Moments and to informative attendant metrics. Once you have a feel for the factors that are working for you – and those that are not – you’ll be well on your way to mastering your video offerings.
SEO Hygiene, you say? It’s nothing to be afraid of – just a helping hand from Google that can up your SEO game. SEO hygiene is all about taking purposeful strides to help keep your site running as smooth as silk (before problems arise). Think of SEO hygiene as a means of proactively supporting your site’s goals, including your marketing aspirations.
Our brains are constantly on the lookout for shortcuts. All that cognitive functioning is a lot, but when you break matters down into bite-size chunks, things become more manageable. When decision-making time is here, we don’t start at zero and go through the whole decision-making process every single time. Instead, we rely on past experiences and implement shortcuts to get where we need to be. It’s one of the reasons you’ve probably been buying the same toothpaste from Target for the past 20 years. In the end, there’s a psychology of purchases – with seven foolproof tactics – that you can use to your business’s advantage, and because you offer excellent products and services, these tactics are also to your customers’ advantage.
Website content is critical to search engine optimization (SEO), but according to Search Engine Journal (SEJ), when it comes to ranking content related to health, finance, and other YMYL (your money or your life) topics, John Mueller – a Search Advocate over there at Google – shares that the most important factors are expertise, authoritativeness, and trustworthiness (E-A-T). These so-called YMYL sites are held to higher standards, and if you count yourself among them, you should maintain a laser-like focus on ensuring that your content is steeped in expert authority that inspires your users’ confidence and trust.
The best way to grow your website is with organic traffic from the big search engines out there. The only way to garner the necessary clicks, however, is to rank high enough in the first place. Unfortunately, finding a balance between the two is where too many websites spin out of control. The surest search engine optimization (SEO) strategies incorporate both on-site and off-site planning. While the building blocks of your off-site efforts are all about honing your backlink portfolio, which you likely have a fairly solid handle on, your on-site or on-page plans involve SEO elements that are more content-driven, including meta tags and keywords. This is the stuff that speaks both to your target audience and to the search engines, and it deserves closer attention.
If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.
It is fair to say that 2020 has been a game-changer in every industry, and digital marketing is no exception. Many office buildings, work floors, and other workspaces locked their doors and instructed their employees to set up shop at home. It was an eventuality that no one saw coming – and that many wouldn’t have considered possible before the pandemic. Fortunately, the resourceful and flexible digital industry – as a whole – has managed quite nicely. This isn’t to say, however, that it’s been easy or that there aren’t ways we can continue to stay nimble and to roll with the evolving landscape of the new normal.
This may not come as a huge surprise, but you’re probably not even coming close to maximizing the value of your internal links. You’ve got a lot of balls in the air (it is 2020, after all), and let’s face it, all that internal link stuff can be hard to interpret and act upon. It’s easy to lose sight of the dynamic role internal links can play in your site’s overall relevance, but Google’s numbers don’t lie – internal links matter. Fortunately, there are some tips that can help you dominate those links and elevate your site performance in the process.
Nobody wants to leave customers – or potential customers – hanging. These searchers have questions, and if you can provide them with answers upfront (with minimum hassle), you decrease the risk of losing them to competitors. SEO is a similar deal, and if Google can’t find its answer – pronto – it will look elsewhere. When you take the time to create a FAQ (Frequently Asked Questions) page that addresses common questions with comprehensive answers that highlight your brand’s strengths, you do yourself and your customers a favor.