2015 Google News

What 2015 Google Updates Did I Miss? #FAQuesday

Posted on: January 12, 2016

If you hit the snooze button at all last year, you may have missed an alarm for one of the huge updates from Google that hit the digital marketing stratosphere — hard. Businesses that didn’t keep up with crucial 2015 changes felt the pain. But there’s still time to wake up and do something about the latest SEO developments. Grab a cup of coffee and see what you missed and how The Web Guys can get you ready for 2016. Mobilegeddon: Go Mobile or Get Left Behind From asking for driving directions to shopping for shoes, almost anything can be accomplished using a smartphone or tablet. Google took note of the continued growth of mobile searches and made a significant change to its search algorithm. As of April 21, mobile friendliness became a search-ranking factor, ensuring users receive high-quality results when using mobile devices. Don’t worry you haven’t gotten on the mobile trend yet. Our Web design team can revamp your … Continued

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What is Digital Marketing? Part 1

Start at the Beginning for Digital Marketing Success

Posted on: December 10, 2015

In the fast-paced world of digital marketing, it’s easy to get distracted by the never-ending array of shiny objects designed to get Web surfers’ attention. But even the latest and greatest innovations can’t accomplish much unless they’re supported by the right infrastructure.It is crucial for businesses to build a solid foundation for their digital marketing efforts before attempting anything else. At The Web Guys, we start at the beginning by designing engaging websites that appeal to potential customers and search engines alike. Craft a Custom Strategy Our website-development process begins with a deep dive into your business, exploring everything from its history to its ambitions. We also research the broader industry to make sure we understand the challenges and opportunities that lie ahead for you and your customers. Understanding who your targeted audience is — and what they’re searching for online — empowers our team to create a well-thought-out website … Continued

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How to Leverage YouTube for Your Business

Posted on: November 19, 2015

When most people think about digital marketing, their minds probably wander toward social giants like Facebook and Twitter. But what about YouTube? You know, that video streaming giant that generates an astonishing 4 billion-plus views every day? Even though shooting, editing, and uploading video can seem like a scary, unfamiliar task, when used properly YouTube can do wonders for your brand. Viewership numbers in the billions are certainly not something to ignore. So how exactly can your business get started in a place where adorable animals and music videos reign supreme? Here are five helpful tips from The Web Guys to get you going: 1. Start with a How-To or Top 10 List YouTube is becoming the search engine of choice for people looking to learn basic skills and/or to research top products, brands, and companies. That’s hardly a shock, since it is owned by the search king, Google. How-To and Top 10 videos are simple but … Continued

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Why Do I Need to Keep Updating My Site?

Why Do I Need to Keep Updating My Website? #FAQuesday

Posted on: September 15, 2015

Anyone who has been through a business website launch knows it can feel like pulling off a minor miracle. Even with experts like The Web Guys handling the programming, content creation, and design, it takes a village — and months of hard work — to build a site that attracts visitors and turns them into customers. So it’s understandable that many companies aren’t eager to start making changes after crossing the finish line. But as we tell our clients, that natural inclination to take it easy could be a big mistake when it comes to search engine optimization.That’s because industry giant Google’s search algorithms tend to reward sites that have fresh, high-quality content, ranking them higher in search results. Ironically, it’s not a recent development; freshness has been a ranking factor since 2007, when Google began using its “Query Deserves Freshness” model to boost new content tied to “hot” topics. … Continued

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Why Do Websites Need So Much Content? #FAQuesday

Posted on: July 28, 2015

Our clients run small businesses — car rental agencies, landscaping companies, maid services, you name it. Most of them are happy to hand The Web Guys the keys to their digital marketing machines and let us do the driving. We’re the experts, after all. But many still have questions about the process, and the most common one I hear as chief word nerd is related to those pesky things you’re reading right now. Q: Why Does My Website Need So Many Words? A: The simple answer is that words are the best way to tell the story of your business, products, and services — and to demonstrate the often subtle distinctions between you and your competitors. Sure, it’s great to have photos of the new travel trailers in your RV fleet, but will they make the phone ring as frequently as the list of camping must-haves included with every rental? … Continued

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