Why Do Websites Need So Much Content? #FAQuesday

Posted on: July 28, 2015

Our clients run small businesses — car rental agencies, landscaping companies, maid services, you name it. Most of them are happy to hand The Web Guys the keys to their digital marketing machines and let us do the driving. We’re the experts, after all. But many still have questions about the process, and the most common one I hear as chief word nerd is related to those pesky things you’re reading right now. Q: Why Does My Website Need So Many Words? A: The simple answer is that words are the best way to tell the story of your business, products, and services — and to demonstrate the often subtle distinctions between you and your competitors. Sure, it’s great to have photos of the new travel trailers in your RV fleet, but will they make the phone ring as frequently as the list of camping must-haves included with every rental? … Continued

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