Online Content
Farewell, 2020: Digital Marketing Edition
It is fair to say that 2020 has been a game-changer in every industry, and digital marketing is no exception. Many office buildings, work floors, and other workspaces locked their doors and instructed their employees to set up shop at home. It was an eventuality that no one saw coming – and that many wouldn’t have considered possible before the pandemic. Fortunately, the resourceful and flexible digital industry – as a whole – has managed quite nicely. This isn’t to say, however, that it’s been easy or that there aren’t ways we can continue to stay nimble and to roll with the evolving landscape of the new normal.
Keeping Things Internalized: Maximize Your Internal Links
This may not come as a huge surprise, but you’re probably not even coming close to maximizing the value of your internal links. You’ve got a lot of balls in the air (it is 2020, after all), and let’s face it, all that internal link stuff can be hard to interpret and act upon. It’s easy to lose sight of the dynamic role internal links can play in your site’s overall relevance, but Google’s numbers don’t lie – internal links matter. Fortunately, there are some tips that can help you dominate those links and elevate your site performance in the process.
Why You Need a Solid FAQ Page, and How to Get There
Nobody wants to leave customers – or potential customers – hanging. These searchers have questions, and if you can provide them with answers upfront (with minimum hassle), you decrease the risk of losing them to competitors. SEO is a similar deal, and if Google can’t find its answer – pronto – it will look elsewhere. When you take the time to create a FAQ (Frequently Asked Questions) page that addresses common questions with comprehensive answers that highlight your brand’s strengths, you do yourself and your customers a favor.
How to Measure Your Return on Content-Marketing Investment
It’s clear that marketing matters and that content is critical to search engine optimization (SEO), but how do you quantify your return on investment (ROI) when it comes to content marketing. It’s a good question, and fortunately, there are guidelines that specifically address your concerns. The fact is that even many marketers aren’t sure how to address the ROI issue, and Content Marketing Institute shares that upwards of 40 percent are seriously invested in improving their ability to provide concrete measurement tools. While qualitative measurements can provide you with a sense of how things are going, they don’t have the gravitas of cold, hard numbers.
The Need for Speed: Page Speed Optimization
If the notion of page speed conjures ideas really complicated technology in your head, don’t worry, you’re not alone. Page speed is and always has been integral to search engine optimization (SEO), which means that understanding the basics is definitely worth the effort. You get that web pages are loaded, and if you also get that the ones that load more quickly are awarded bonus points, you’re ahead of the game. Things get more complicated from here, but the experienced digital marketing professionals at The Web Guys can help you get your site get to where it needs to be.
Not Just Customers But Brand Advocates
Customers are great, but brand advocates are even better. When your customers are all in, they can be more influential than any old marketing strategy – completely free of charge. We naturally tend to put more stock in recommendations that come directly from people we know or are connected to, and customers who advocate on your behalf can be invaluable. For every customer advocate you have, you can bank on his or her social media connections, which can easily run to an audience of hundreds (or more, much more).
Your Website Redesign: Searching for the Answer
If you’re ready to consider a website redesign, there’s plenty to think about. A redesign signals that big change is afoot, and there is one very good reason for this – it’s time, and The Web Guys can help. You want your website to work for you and to reflect who you are as a business, and if yours isn’t hitting its marks, it is very likely time to dive deep into project redesign. The fact is that those retroactive tweaks we all make can only go so far – and, worse, can leave you with a site that feels like it was hastily thrown together. If you’re looking for anything, you’re looking for a sleek, streamlined design that masterfully reflects the heart of your business, and that performs like a thoroughbred while enticing, enlightening, and educating prospective customers. In the end, these goals all hinge on you having a … Continued
You Deserve More from Your Google My Business Listing
Google My Business is an effective tool that allows many, many companies to garner views from the vast throngs of online viewers. GMB, however, is only as powerful as you allow it to be. When you invest the time and effort it takes to optimize your GMB profile, you exponentially increase your chances of unleashing the power of GMB at full throttle. Because the devil’s in the details, invest some time and forethought in the creation of your profile and watch your world expand from there. Yes, GMB is powerful, but without your well-crafted input, it remains unplugged.
Demystifying Search Intent for SEO
You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.
