Search Algorithms
9 Tips for Choosing a Business Name to Boost Search Rankings
At The Web Guys, we understand the importance of the role your business name can play in your digital marketing efforts. So, how do you choose a business name to improve search rankings? Choosing a business name that enhances online rankings requires applying key SEO principles and effective branding strategies. What you name your local business will be more significant in its overall success than you might initially think. According to a 2023 study by Whitespark, your business name is the #2 ranking factor in how you rank online on Google and other search engines. Here’s a guide on how, as a small business, you can choose a business name that enhances SEO and helps your company improve search rankings.
SEO vs. PPC: Getting Down to Business
It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.
Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI
When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.
Master YouTube SEO with Traffic-Generating Keywords
Want your YouTube videos to blow up? Of course, you do, but you may have no idea how to make that happen. Fortunately, there’s a handy-dandy keyword research process you can follow. Gone are the days when video marketing was gravy – it’s become a digital marketing staple, and if you’re missing out, your business is paying the price. If you haven’t dipped a toe in the video marketing pool, it’s time to come on in – the water’s fine, and if you’ve already tried your hand but haven’t found your groove, there are tips for you, too.
Google: Ad Spend, Rank, and the Impressions You Make
The goal of SEO and many digital marketing efforts is to make your mark on the search engine results page (SERP), but it is undeniably difficult to keep up with the flux of evolving features, the kaleidoscope of new ads, and your cascading competitors. There are, however, three touchstones that you should become very familiar with in terms of monitoring your position on the leaderboard and adjusting your campaigns in response. When you understand and track Google Ad’s primary search metrics, which focus on impression share, you’ll be far better positioned to make the most of your marketing dollars.
Your Search Bar: A Big Deal You Should Deal With
The future of search is now. Your customers and potential customers alike can go directly to your site’s handy-dandy search bar to plug in exactly what they are looking for and go directly to it, and the convenience cannot be denied. Search used to be nothing more than a workaday tool that helped searchers hammer their way through labyrinthian websites, but no more. Search has the potential to serve as a powerful conversion tool, which should be used to your advantage.
SEO Hygiene: Good Clean Fun
You know that SEO hygiene matters, but you may not be sure how to get down to business in terms of cleaning yours up. Fortunately, a better understanding of the basics can help you get a better handle on your business’s SEO hygiene – rendering it sparkling clean in the process. If you feel like it’s always something when it comes to SEO, you’re on the right track, but improving your SEO hygiene doesn’t have to be a herculean effort – and once you set the wheels in motion, the resulting benefits can provide a significant return on your investment.
Let the Competition Be Your Guide
If your competition is outranking you online, don’t chalk it up to the luck of the draw or to happenstance. There is a reason the other guy has taken the lead on this one, and data analysis can help you get to the bottom of the matter and hone your competitive edge. There’s more to get out of the data that’s available to you than simply identifying the brand of content for which your target audience clamors. When you analyze data in relation to what readers want and what your hottest competition is providing, it can give your online offerings the boost for which you’re looking.
Ringing in the New Year With Some Food for Thought
It’s 2022, and no matter how you slice it, it’s a lot. Search engine algorithms never sleep, but there are steps you can take to help you keep up and maximize your potential. One of the most important growth factors for business owners like you remains organic traffic. In fact, if we’ve learned anything in the 2020s, it’s that an amalgamation of both generic and local results is the ticket when it comes to digital traffic. And towards this end, there are five primary factors on which you should keep a sharp focus when it comes to your digital marketing.
Google Sheds Light on Ranking Factors
You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.