When it comes to SEO, strategizing is key, and this includes keywords. While it’s likely that you aren’t looking to rank on all of your competitors’ keywords, there’s likely some overlap. It can be difficult to decipher which competitors you should be watching and which of their keywords you should be targeting. Fortunately, the digital marketing team at The Web Guys has answers. Use Basic Tools Many businesses utilize online tools that help them get a feel for their competitors’ ranking keywords. These can include SEMrush, KeywordSpy, Ahrefs, Spyfu, and the like. While this is a great place to start, there’s more to it than simply identifying the keywords that are working for your competitors. Knowing what to do with this information is the next step. Where Do I Go from Here? You’ve cracked the code and have your competitors keywords in front of you, but now what? Which of … Continued
Google, as you know, is always coming up with something clever, and our digital marketing specialists at The Web Guys want to help you keep up. Google recently published a patent application entitled Website Representation Vector to Generate Search Results and Classify Website, and it’s complicated. Fortunately, we’re here to break it down and discuss how it may affect your rankings.
You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.
You know that customer reviews matter in some capacity, but how much do they matter and why? For content marketers, search performance is king, but do customer reviews really have much influence? The fact is that yes, they certainly do. Google itself confirms that positive, credible customer reviews lead to both enhanced visibility and higher conversion rates. To better understand what customer reviews mean to your business, it’s important to distinguish between the objective and subjective responses your potential customers encounter during their search queries. Objective Responses When a potential customer goes online to inquire about a business, they encounter objective information that you generally control. You are the master of your own marketing content, and no one is better qualified for the position. Objective information generally includes information about: The products and/or services that you offer Your company’s history Your team Contact information While this represents the nuts and … Continued
Google’s primary focus is to understand better what it is that searchers are actually searching for, and in the process, it’s rolled out the BERT algorithm. When Google describes BERT as “one of the biggest leaps forward in the history of Search,” they say they are making a significant claim. The underlying goal is to bolster Search’s ability to organically discern which information a user is seeking and to parlay that into results that make sense from the user’s perspective Google shares that, with the implementation of BERT, about 1 in 10 Google Searches will reap greater user rewards based on its capabilities, which can help you enhance your brand right out of the gate. While this currently applies only to those searches made in English in the United States, more countries and languages will be included over time. BERT: What’s It All About? BERT stands for Bidirectional Encoder Representations … Continued