On-Page SEO Knowledge with The Web Guys

What You Need To Know About On-Page SEO

Posted on: February 23, 2021

If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.

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Google Updates affecting Digital Marketing

Google’s December Core Update May Have Been Bigger than May’s

Posted on: January 26, 2021

Google rolled out a core update on December 3 that is so broad in scope it may rival the massive core update the goliath debuted in May (a mere seven months – and many lifetimes – ago). Googles’ December offerings are sure to reverberate throughout most (if not all) vertical markets, so let’s take a closer look and make sure to contact our digital marketing experts with any questions you may have.

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Digital Marketing Strategies

Farewell, 2020: Digital Marketing Edition

Posted on: January 12, 2021

It is fair to say that 2020 has been a game-changer in every industry, and digital marketing is no exception. Many office buildings, work floors, and other workspaces locked their doors and instructed their employees to set up shop at home. It was an eventuality that no one saw coming – and that many wouldn’t have considered possible before the pandemic. Fortunately, the resourceful and flexible digital industry – as a whole – has managed quite nicely. This isn’t to say, however, that it’s been easy or that there aren’t ways we can continue to stay nimble and to roll with the evolving landscape of the new normal.

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SEO Trends and how The Web Guys of Carmel, IN can help

It’s 2020, and SEO Trends Are Here for It

Posted on: December 15, 2020

2020 was a year for the ages in so many ways, but we shouldn’t forget that 2020 also saw some serious SEO trends emerge and further solidify. Most of SEO’s evolutionary path in 2020 has been all about cementing trends that we were already beginning to play around with. Let’s take a closer look at some of the biggest developments out there. You can also learn more about our digital marketing solutions on our site!

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The Importance of Inbound Links to SEO

Inbound Links: A Primer

Posted on: September 22, 2020

While SEO best practices change regularly, inbound links are still one of the most significant ranking factors. Whether you call them hyperlinks, backlinks, or plain old inbound links, they all refer to a link from someone else’s online property to your own. These links may not be fancy, but they are integral to SEO, and if that isn’t important to you, it should be. If you’re not quite where you need to be regarding inbound links, however, never fear – this primer and a digital marketing specialist can help you get there.

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Page Speed Optimization For Your Website

The Need for Speed: Page Speed Optimization

Posted on: September 8, 2020

If the notion of page speed conjures ideas really complicated technology in your head, don’t worry, you’re not alone. Page speed is and always has been integral to search engine optimization (SEO), which means that understanding the basics is definitely worth the effort. You get that web pages are loaded, and if you also get that the ones that load more quickly are awarded bonus points, you’re ahead of the game. Things get more complicated from here, but the experienced digital marketing professionals at The Web Guys can help you get your site get to where it needs to be.

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Google Ads New Features to Help Small Businesses

Google Ads New Features to Help Small Businesses Address COVID-19

Posted on: August 11, 2020

The effects of COVID-19 are everywhere. We’d be hard-pressed to say that there’s a business out there that hasn’t been affected, and Google is stepping in to help out and build some goodwill in the business community.

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A Navigable Website Redesign

Your Website Redesign: Searching for the Answer

Posted on: July 28, 2020

If you’re ready to consider a website redesign, there’s plenty to think about. A redesign signals that big change is afoot, and there is one very good reason for this – it’s time, and The Web Guys can help. You want your website to work for you and to reflect who you are as a business, and if yours isn’t hitting its marks, it is very likely time to dive deep into project redesign. The fact is that those retroactive tweaks we all make can only go so far – and, worse, can leave you with a site that feels like it was hastily thrown together. If you’re looking for anything, you’re looking for a sleek, streamlined design that masterfully reflects the heart of your business, and that performs like a thoroughbred while enticing, enlightening, and educating prospective customers. In the end, these goals all hinge on you having a … Continued

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Google My Business Tools

You Deserve More from Your Google My Business Listing

Posted on: July 14, 2020

Google My Business is an effective tool that allows many, many companies to garner views from the vast throngs of online viewers. GMB, however, is only as powerful as you allow it to be. When you invest the time and effort it takes to optimize your GMB profile, you exponentially increase your chances of unleashing the power of GMB at full throttle. Because the devil’s in the details, invest some time and forethought in the creation of your profile and watch your world expand from there. Yes, GMB is powerful, but without your well-crafted input, it remains unplugged.

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SEO for 2020

What’s New In SEO For 2020

Posted on: June 23, 2020

Believe it or not, we’re nearly halfway through 2020, and it’s been a bumpy ride, to say the least. In light of the recent crises, SEO has become more important than ever, as social distancing has made SERP rankings more important than a physical location for many businesses.

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