Google Ads with The Web Guys

Google: Ad Spend, Rank, and the Impressions You Make

Posted on: October 18, 2022

The goal of SEO and many digital marketing efforts is to make your mark on the search engine results page (SERP), but it is undeniably difficult to keep up with the flux of evolving features, the kaleidoscope of new ads, and your cascading competitors. There are, however, three touchstones that you should become very familiar with in terms of monitoring your position on the leaderboard and adjusting your campaigns in response. When you understand and track Google Ad’s primary search metrics, which focus on impression share, you’ll be far better positioned to make the most of your marketing dollars.

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Google Ads with The Web Guys

Extend Your Advertising Reach with Ad Extensions

Posted on: September 6, 2022

Everyone loves a free gift with purchase – the mainstay of high-end cosmetic companies for decades – and even mighty Google likes to get in on a good thing. When you advertise with Google, you get a bump in the form of ad extensions, which have a lot to offer when you are in the know, so let’s take a closer look at some of the highlights.

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Rich Snippets and Digital Marketing on Google

Breaking Down Rich Snippets

Posted on: August 2, 2022

You’ve heard the term rich snippets bandied about quite a bit, and you may have even used it in a sentence a time or two. If you’re not sure whether or not you’re making the most of rich snippets – or if you even know what they are – you’ve come to the right place. Rich snippets have valuable information to offer, and understanding the ins and outs can help your digital marketing efforts.

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Utilizing Google Ads for Small Businesses

Small Businesses: Surviving the Google Ads Gauntlet

Posted on: July 19, 2022

If you’ve ever defied the odds by slipping into your seat at an important meeting in the nick of time – only to discover you forgot the document or file that was your reason for being there in the first place, you’ve experienced that this can’t be happening feeling. In fact, most of us have been there more than once or twice, and when it comes to small businesses, Google Ads is often the stage for these missteps. Yes, Google Ads has much to offer, but there are plenty of chutes and ladders along the way that can leave you wondering where to turn for the help you need. The truth is that small businesses can compete with the major players in the Google Ads arena, but you’re well advised to bring your strongest game.

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SEO & Site Quality

The Interplay of Site Quality and SEO Chops is Real

Posted on: April 19, 2022

Quality is an elusive concept, and the interplay of your site’s overall quality and SEO is no exception. Distinguishing between those sites included in your link outreach that are forwarding your ranking, that are just hanging around and not doing much, or that are actually getting you penalized is an important but challenging matter. The goal is creating quality while bolstering the impact of your link building and reducing your overall risk, so let’s get going.

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Phrase Matching in Google Ads

BMM Keyword Matching Walked So Updated Phrase Matching Can Run

Posted on: April 5, 2022

When it comes to your Google Ads, if you are still thinking in terms of broad match modifier (BMM) keywords, you may need to pull over and absorb this next bit. In early 2021, Google began phasing out these keywords and began a targeted expansion of key-phrase matching in its stead. The complete transformation was achieved in July of 2021, which means that any BMM keywords you’re looking to for guidance are now phrase-match keywords masquerading as BMM keywords. And if you rely on both BMM keywords and phrase matching, you may be double-dipping with keywords in a manner that doesn’t behoove you (or your site’s ranking).

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Setting Your Sights on 2022

Posted on: March 1, 2022

When it comes to tech, SEO improvements, and Google core updates that address the user experience, 2021 was a biggie. And all this forward motion isn’t going to stop anytime soon. Looking forward to advancements in the works is not only exciting but can also help you maximize your ability to hit the ground running and to take advantage of the improvements coming at you. Let’s take a closer look.

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Digital Marketing Tips from The Web Guys

Ringing in the New Year With Some Food for Thought

Posted on: February 1, 2022

It’s 2022, and no matter how you slice it, it’s a lot. Search engine algorithms never sleep, but there are steps you can take to help you keep up and maximize your potential. One of the most important growth factors for business owners like you remains organic traffic. In fact, if we’ve learned anything in the 2020s, it’s that an amalgamation of both generic and local results is the ticket when it comes to digital traffic. And towards this end, there are five primary factors on which you should keep a sharp focus when it comes to your digital marketing.

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Online Customer Support with The Web Guys

Customer Support: It’s Time to Think Third Wave

Posted on: January 18, 2022

The old adage that the customer is king remains just as true today as it was the day the term was coined. If you run a successful business, you owe your success to your customers, and pouring your tender loving care into customer support is paramount. Having a sleekly automated online customer experience – from initial research through purchase, receipt, and support is great – but the bottom line is that this pipeline has to work, and your customers need to feel heard in the process. The third wave of customer service – after tasks and workflow – is refining your customer support practices, including incorporating AI search and natural language processing. Let’s take a closer look at the importance of this and how The Web Guys can help.

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Google Search Ranking

Google Sheds Light on Ranking Factors

Posted on: December 21, 2021

You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.

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