By now you’ve probably magically received a Google beacon for your business. Google is proactively sending these beacons (along with instructions on how to register them) out to businesses that use their advertising services and are likely to benefit from it.
Did you know that positive online reviews produce an 18% average uplift in sales? Or that consumers are likely to spend 31% more with businesses that have excellent reviews? How about that 59% of consumers say that review sites have the most influence on their booking decisions when traveling? Online reviews have become an important part of how consumers make decisions, whether it’s what to eat, watch, buy, or sell. See below for even more industry-specific information and statistics. The facts and impact of online reviews are real. What are some effective strategies you’ve used to garner positive online reviews for your business? Image Credit: Website Builder
If you thought that removing right sidebar ads was the biggest change Google would make to search results in 2016, buckle up. Prepare for an incoming update — Google’s at it again! Why Does This Matter? This change means that another organic position is being replaced with a paid ad. While the removal of sidebar ads already moved organic positions down the page, this is another push to dominate the top of the search results page with ads. On a mobile device, users will have to scroll past numerous ads before they see any organic results. Below you can see a mock up from Search Engine Roundtable of what the new local pack might look like with an ad in position one. These new ads will likely look very similar to the other two listings in the local pack, but Google hasn’t officially released information about what the ads will … Continued
1) 50% More Text for Search Ads One of the first changes Google announced was that search ads will be eligible for up to 50% more text. That’s right — Google will be affording PPC ads with even more real estate on search results pages. It’s clear that Google is giving extra love to PPC ads because not only do they plan on expanding the text, they’ve already made the switch to adding a fourth placement for ads at the top of search results pages. The 25-character headline limit will be expanded to two 30-character headlines. The new ads will have one consolidated 80-character description line, instead of two separate 35-character descriptions lines. In the example below, the new format on the right includes more ad space for businesses to better market their unique selling propositions. 2) Device-Specific Bidding Currently, advertisers set bids for desktop searches and make adjustments for … Continued
With a sleek, professionally designed website and a plethora of Google reviews brimming with positive accounts of your service, your company is way ahead of the curve when it comes to digital marketing. If you’re not responding to those reviews, however, you could be missing out on opportunities to directly connect with potential lifelong customers.
From top placement changes to new ad formats, Google has announced many updates to AdWords over the past month. We at The Web Guys are here to be the one-stop shop for all that you need to know. Get up to speed by reading the latest updates below: New Dashboard on the Way The AdWords dashboard will be getting a hefty makeover in the next 12-18 months. No beta period has been announced yet, but Google is giving fair warning that a more user-friendly experience is in sight. We don’t know much in terms of exactly what will be changing, and Google has only provided one screenshot to tease us with. OEM Automotive Ads Automotive ads are getting revamped with the newest update from Google. Now when an OEM is buying search ads, they’ll be able to add an image carousel for a more eye-catching ad. These ads will also … Continued
Google has made a game-changing update to its search results that could negatively impact your website traffic. This latest change includes removing right-hand side ads from the search results page. In the past, there were typically three ad positions above organic search results and seven positions on the side. Now you’ll see up to four results at the top of the page and zero ads on the side. There are also ad positions on the bottom of the page below organic results. What’s the Impact? This update makes a BIG difference whether you have an AdWords campaign or not. Let’s assume you do have an AdWords campaign currently running. This means that if your average ad position is lower than 4 (meaning positions 5-10), your ad may get pushed to the bottom of the search results page, below organic results. The effectiveness of your campaign could drastically drop. In order … Continued
If you had to take a guess at how many Google searches occur each day, what would be your ballpark estimate? 1 million? 3 million? According to Google Search statistics, more than 3.5 billion searches are processed every day. With that staggering number in mind, how does an online marketer know which searches to target to draw potential customers to your website? At The Web Guys, we have the process down to a science. Here’s a breakdown of how our digital marketing experts shed light on what your customers are searching for, so we can ensure your content gives them what they’re seeking. Considering the History The initial stage of developing content for a Web page starts with researching the phrases searchers use to find a specific product or service online. Google Adwords offers a free Keyword Planner that gives historical search data, and it allows users to expand a keyword list by multiplying several keywords together. … Continued
If you hit the snooze button at all last year, you may have missed an alarm for one of the huge updates from Google that hit the digital marketing stratosphere — hard. Businesses that didn’t keep up with crucial 2015 changes felt the pain. But there’s still time to wake up and do something about the latest SEO developments. Grab a cup of coffee and see what you missed and how The Web Guys can get you ready for 2016. Mobilegeddon: Go Mobile or Get Left Behind From asking for driving directions to shopping for shoes, almost anything can be accomplished using a smartphone or tablet. Google took note of the continued growth of mobile searches and made a significant change to its search algorithm. As of April 21, mobile friendliness became a search-ranking factor, ensuring users receive high-quality results when using mobile devices. Don’t worry you haven’t gotten on the mobile trend yet. Our Web design team can revamp your … Continued
Your company has a well-structured and optimized website, local listings, and profiles on the top social media platforms. So now you can sit back, run your business, and let the magic of SEO (search engine optimization) take care of making your phone ring and filling your inbox with leads. Right? Not so fast… It’s Changing Again? Because the landscape of search is always evolving, one of the most important pieces of digital marketing is keeping up with changes made by Google as well as countless other websites, search engines, and platforms across the Web. In fact, according to Moz, Google changes its search algorithm 500-600 times each year. That’s an average of about 1.5 changes per day. Moreover, Moz’s biannual Search Engine Ranking Factors Experts Survey shows the expected influence of ranking factors in Google’s algorithm. With so many changes, who is keeping up with SEO on your behalf? Research … Continued