Local SEO with The Web Guys

Local SEO: Keeping the Home Fires Burning

Posted on: February 20, 2024

You’re a local business – or you conduct business locally – which makes getting yourself out there in front of the local market paramount. The Web Guys knows attracting local customers isn’t just about ad placement – there’s also local SEO to consider. Your local customers are their own unique subset, and they have their own unique ways of doing things. There’s no reason to push a square peg into a round hole here – getting a better handle on local SEO can help extend your reach to the very group you’re most interested in connecting with.

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Google Business Profile Website Updates from The Web Guys

Google Pulls the Plug on Sites Created through Their Business Profiles

Posted on: February 6, 2024

If you created your company website with Google Business Profiles, it may be time to build a new website. Google has announced that, come March, these websites will be switched off. Until June 10, visitors to your site will automatically be redirected to your Business Profile, but beyond this date, all bets are off, and your customers and potential customers will come up against the dreaded page not found error. If this is where you’re at, it’s time to have The Web Guys rebuild your site using a fresher platform.

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Prepare for Changes in the GBP Suspension Process with The Web Guys

Prepare for Changes in the GBP Suspension Process

Posted on: January 23, 2024

Google Business Profiles (GBPs) are sometimes suspended for guideline violations or suspicious activity, but there has never been a lot of additional information forthcoming. Because the effects of a suspension on your business and digital marketing efforts can be very serious, paying attention to suspension policy makes sense. While reinstating a suspended GBP is relatively straightforward at present, Google recently introduced a new process in the European Union, which they should be rolling out globally in the not-too-distant future. When it comes to Google, knowing what to expect is always a good thing, and one of the most important points to keep in mind going forward is that you’ll only get one chance to appeal a GBP suspension– use it wisely.

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Putting a Brighter Shine on Your Online Reputation with The Web Guys

Putting a Brighter Shine on Your Online Reputation

Posted on: December 5, 2023

You recognize that your business’s reputation plays a critical role in its bottom line, but you may not appreciate how closely your company’s online reputation correlates with its overall reputation – even for small, local businesses. You build your brand on the products and services you supply, but how well your business is received online sets the stage for how well your products and services move. When it comes to growing your business, skilled reputation management can pay off in spades and should never be an afterthought.

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SEO vs. PPC with The Web Guys

SEO vs. PPC: Getting Down to Business

Posted on: September 19, 2023

It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.

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Local Service Ads with The Web Guys

Cashing In on Google’s Local Services Ads

Posted on: July 11, 2023

Google’s Local Services Ads (LSAs) allow your business to connect with potential customers who search on Google in your area for the kind of services you provide, which translates to most people in your area. When we’re on the hunt for services, we turn to Google, which makes Google’s LSAs an important advertising platform. These ads are sponsored, powerful tools that can strengthen your ability to reach your target audience. At The Web Guys, we are focused on helping valued clients like you get the most bang for their buck with quality services like LSA guidance, and we welcome the chance to help you explore your best options.

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Where Local Search is Headed with The Web Guys

Where We See Local Marketing Headed

Posted on: June 20, 2023

Predictions are great, but expert predictions are even better. In this article, we focus our gaze on where we – and other experts in the field – see local marketing headed, and our insights can help you make the most of your own digital marketing efforts. Whatever kind of business you’re running, your online presence needs to be polished, and – for all but the largest enterprises – the name of the game is local marketing.

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Digital Accessibility with The Web Guys

Digital Accessibility and Return on Investment

Posted on: June 6, 2023

You likely don’t need a survey to tell you that the vast majority of business owners and web experts cite expense as their primary concern when it comes to digital accessibility, but if you do – there are plenty of surveys out there that make exactly this point. Naturally, many businesses are also concerned about having to rebuild their websites from scratch in order to maximize the browsing experience they offer – and about the investment of both time and money involved. Fortunately, there’s good news on the horizon.

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Google AI and Digital Marketing with The Web Guys

Google Picks up the Pace on AI

Posted on: May 23, 2023

Google has new artificial intelligence performance enhancers for search ads at the ready. The idea is to improve connectivity between businesses and their most valuable customers, and doing so requires careful monitoring of burgeoning trends in both search marketing and how consumers actually conduct searches. To help facilitate this, Google Ads is tweaking the system with AI in an attempt to generate enhanced creativity and improved ad performance. Getting to know what this could mean for your ad efforts is an excellent idea.

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Google SEO and Digital Marketing with The Web Guys

Google’s New Profile Label Is Stirring Up Some Drama

Posted on: May 9, 2023

Google is deep into rolling out its new labels for Google Business Profiles (GBPs), which all managers on the GBP NMX or New Merchant Experience can access. Although previewed back in 2021, these labels recently went global. The idea is to allow clients in the local business arena – who have the necessary access to manage their GBPs – to read Google’s take on the state of their profiles. You’re going for a Profile Strength label that reads – Looks good – and learning more about what’s up with Google in relation to this rollout can help you get there.

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