Multisearch Is Open for Business
We all know that what we want is out there. It’s finding it that’s often the problem. The Web Guys know that spending hours going down a search rabbit hole is exasperating, and your customers and clients feel the same way. Enter Multisearch. Google’s upping its search game with this one by allowing searchers to include their own photos – and photos grabbed from the web – in their queries, and they’re opening up a whole new visual world of search possibilities in the process. As usual, however, Google’s latest move raises new questions about keeping up in relation to your online marketing. Let’s take a closer look.
Google: In with the New
When it comes to local searches over at Google, things are on a roll. If you are having trouble keeping up, you’re not alone, but there are some basics to keep in mind as we barrel into the new year. Local search is important to your business, which makes having your finger on the pulse – to the degree that it’s possible to do so – an excellent idea.
Google: Ad Spend, Rank, and the Impressions You Make
The goal of SEO and many digital marketing efforts is to make your mark on the search engine results page (SERP), but it is undeniably difficult to keep up with the flux of evolving features, the kaleidoscope of new ads, and your cascading competitors. There are, however, three touchstones that you should become very familiar with in terms of monitoring your position on the leaderboard and adjusting your campaigns in response. When you understand and track Google Ad’s primary search metrics, which focus on impression share, you’ll be far better positioned to make the most of your marketing dollars.
Extend Your Advertising Reach with Ad Extensions
Everyone loves a free gift with purchase – the mainstay of high-end cosmetic companies for decades – and even mighty Google likes to get in on a good thing. When you advertise with Google, you get a bump in the form of ad extensions, which have a lot to offer when you are in the know, so let’s take a closer look at some of the highlights.
Breaking Down Rich Snippets
You’ve heard the term rich snippets bandied about quite a bit, and you may have even used it in a sentence a time or two. If you’re not sure whether or not you’re making the most of rich snippets – or if you even know what they are – you’ve come to the right place. Rich snippets have valuable information to offer, and understanding the ins and outs can help your digital marketing efforts.
Small Businesses: Surviving the Google Ads Gauntlet
If you’ve ever defied the odds by slipping into your seat at an important meeting in the nick of time – only to discover you forgot the document or file that was your reason for being there in the first place, you’ve experienced that this can’t be happening feeling. In fact, most of us have been there more than once or twice, and when it comes to small businesses, Google Ads is often the stage for these missteps. Yes, Google Ads has much to offer, but there are plenty of chutes and ladders along the way that can leave you wondering where to turn for the help you need. The truth is that small businesses can compete with the major players in the Google Ads arena, but you’re well advised to bring your strongest game.
The Interplay of Site Quality and SEO Chops is Real
Quality is an elusive concept, and the interplay of your site’s overall quality and SEO is no exception. Distinguishing between those sites included in your link outreach that are forwarding your ranking, that are just hanging around and not doing much, or that are actually getting you penalized is an important but challenging matter. The goal is creating quality while bolstering the impact of your link building and reducing your overall risk, so let’s get going.
BMM Keyword Matching Walked So Updated Phrase Matching Can Run
When it comes to your Google Ads, if you are still thinking in terms of broad match modifier (BMM) keywords, you may need to pull over and absorb this next bit. In early 2021, Google began phasing out these keywords and began a targeted expansion of key-phrase matching in its stead. The complete transformation was achieved in July of 2021, which means that any BMM keywords you’re looking to for guidance are now phrase-match keywords masquerading as BMM keywords. And if you rely on both BMM keywords and phrase matching, you may be double-dipping with keywords in a manner that doesn’t behoove you (or your site’s ranking).
Setting Your Sights on 2022
When it comes to tech, SEO improvements, and Google core updates that address the user experience, 2021 was a biggie. And all this forward motion isn’t going to stop anytime soon. Looking forward to advancements in the works is not only exciting but can also help you maximize your ability to hit the ground running and to take advantage of the improvements coming at you. Let’s take a closer look.
Ringing in the New Year With Some Food for Thought
It’s 2022, and no matter how you slice it, it’s a lot. Search engine algorithms never sleep, but there are steps you can take to help you keep up and maximize your potential. One of the most important growth factors for business owners like you remains organic traffic. In fact, if we’ve learned anything in the 2020s, it’s that an amalgamation of both generic and local results is the ticket when it comes to digital traffic. And towards this end, there are five primary factors on which you should keep a sharp focus when it comes to your digital marketing.
