What’s New in AdWords?

Posted on: April 14, 2016

From top placement changes to new ad formats, Google has announced many updates to AdWords over the past month. We at The Web Guys are here to be the one-stop shop for all that you need to know. Get up to speed by reading the latest updates below: New Dashboard on the Way The AdWords dashboard will be getting a hefty makeover in the next 12-18 months. No beta period has been announced yet, but Google is giving fair warning that a more user-friendly experience is in sight. We don’t know much in terms of exactly what will be changing, and Google has only provided one screenshot to tease us with. OEM Automotive Ads Automotive ads are getting revamped with the newest update from Google. Now when an OEM is buying search ads, they’ll be able to add an image carousel for a more eye-catching ad. These ads will also … Continued

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Google Search Results Page Update is Game Changer

Posted on: February 26, 2016

Google has made a game-changing update to its search results that could negatively impact your website traffic. This latest change includes removing right-hand side ads from the search results page. In the past, there were typically three ad positions above organic search results and seven positions on the side. Now you’ll see up to four results at the top of the page and zero ads on the side. There are also ad positions on the bottom of the page below organic results. What’s the Impact? This update makes a BIG difference whether you have an AdWords campaign or not. Let’s assume you do have an AdWords campaign currently running. This means that if your average ad position is lower than 4 (meaning positions 5-10), your ad may get pushed to the bottom of the search results page, below organic results. The effectiveness of your campaign could drastically drop. In order … Continued

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What Are My Customers Searching For? #FAQuesday

Posted on: January 26, 2016

If you had to take a guess at how many Google searches occur each day, what would be your ballpark estimate? 1 million? 3 million? According to Google Search statistics, more than 3.5 billion searches are processed every day. With that staggering number in mind, how does an online marketer know which searches to target to draw potential customers to your website? At The Web Guys, we have the process down to a science. Here’s a breakdown of how our digital marketing experts shed light on what your customers are searching for, so we can ensure your content gives them what they’re seeking. Considering the History The initial stage of developing content for a Web page starts with researching the phrases searchers use to find a specific product or service online. Google Adwords offers a free Keyword Planner that gives historical search data, and it allows users to expand a keyword list by multiplying several keywords together. … Continued

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2015 Google News

What 2015 Google Updates Did I Miss? #FAQuesday

Posted on: January 12, 2016

If you hit the snooze button at all last year, you may have missed an alarm for one of the huge updates from Google that hit the digital marketing stratosphere — hard. Businesses that didn’t keep up with crucial 2015 changes felt the pain. But there’s still time to wake up and do something about the latest SEO developments. Grab a cup of coffee and see what you missed and how The Web Guys can get you ready for 2016. Mobilegeddon: Go Mobile or Get Left Behind From asking for driving directions to shopping for shoes, almost anything can be accomplished using a smartphone or tablet. Google took note of the continued growth of mobile searches and made a significant change to its search algorithm. As of April 21, mobile friendliness became a search-ranking factor, ensuring users receive high-quality results when using mobile devices. Don’t worry you haven’t gotten on the mobile trend yet. Our Web design team can revamp your … Continued

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Continue Working on SEO, or Get Left Behind

Posted on: January 7, 2016

Your company has a well-structured and optimized website, local listings, and profiles on the top social media platforms. So now you can sit back, run your business, and let the magic of SEO (search engine optimization) take care of making your phone ring and filling your inbox with leads. Right? Not so fast… It’s Changing Again? Because the landscape of search is always evolving, one of the most important pieces of digital marketing is keeping up with changes made by Google as well as countless other websites, search engines, and platforms across the Web. In fact, according to Moz, Google changes its search algorithm 500-600 times each year. That’s an average of about 1.5 changes per day. Moreover, Moz’s biannual Search Engine Ranking Factors Experts Survey shows the expected influence of ranking factors in Google’s algorithm. With so many changes, who is keeping up with SEO on your behalf? Research … Continued

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Google+ Reviews

Where Did My Google+ Reviews Go? #FAQuesday

Posted on: December 8, 2015

Have you been on your Google+ Local page recently and wondered why everything looks so terribly unfamiliar? It’s no secret that Google is always and forever updating its products, and the Google+ social network was the latest to get a major overhaul.The tech giant launched a redesigned interface Nov. 17 that makes users’ Collections (posts targeted by interest) and Communities (groups organized by a mutual interest) easier to see in their home streams. At the same time, the Google+ Local pages for businesses were streamlined to share the look and feel of individual profiles. The new, simpler design no longer includes easy access to certain information, including the company’s business category, operating hours, and customer reviews — including the related star ratings.Out with the Old If you need a quick reminder of how the old pages looked, you can see from this classic view of The Web Guys‘ page that it integrated local information, posts, Google Photos, and YouTube on separate … Continued

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Seasonal Digital Marketing

Can a Seasonal Business ‘Turn Off’ Digital Marketing? #FAQuesday

Posted on: November 24, 2015

At The Web Guys, we serve many businesses that provide seasonal services: snowmobile rentals, lawn care, watersport rentals, and even construction. These firms tend to bring in the majority of their income during specific times of the year, offsetting the months when they are simply hoping to break even. Over the years, a number of our clients have asked if we can deliver our digital marketing efforts during the months they are “in-season” and pause them during down times, hoping to save money when things are tight. While it might seem like something that can be turned on or off like a light switch, that isn’t the case, and trying to do it can actually negatively affect your online visibility in the long-run. Google Doesn’t Stop When Your Business Slows Down Digital marketing is a year-round activity because although your business may slow down during certain times of the year, Google is constantly working to provide … Continued

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Why Should I Bother Keeping up With Google? #FAQuesday

Posted on: November 17, 2015

You’ve heard from every corner of the Interweb about the importance of following Google’s standards when it comes to publishing content online. But do you know why you should care about the tech giant and its always-evolving search algorithms? At The Web Guys, we believe keeping up with Google’s changes will ensure the best outcome for business owners looking to improve their online presence. Consider the fact that 64 percent of all online searches occur on Google — over 3.5 billion of them each day. When potential customers turn to the Internet with questions about the product or service you offer, will your business be one of the top answers the search engine provides?There’s little doubt that staying on Google’s good side will give you a better chance of getting onto searchers’ radar. That’s why we help clients navigate the changing landscape, keeping them ahead of competitors who don’t bother to figure out the implications of updates like these: … Continued

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Negative Ranking Factors

Finding the Positive in Negative Ranking Factors

Posted on: November 12, 2015

When working to improve a website’s ranking on Google, we are often quick to assess what more successful competitors are doing (and for good reason). It can also be helpful to review factors that are keeping lower-ranked websites off the first page of the search engine results pages, and make sure to avoid them ourselves. In August, Moz released results of its 2015 Ranking Factors Survey, a biennial assessment of the current and future state of Google’s search algorithm by the best and brightest minds in the SEO and search marketing space. The report covers a broad spectrum of ranking factors — including the negatives. That’s what I want to explore today. Negative Ranking Factors The report mentions 17 negative ranking factors and rates each on a scale from 1 (no direct impact) to 10 (strong impact). Today we are going to look at the top five. 1. Total number … Continued

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Duplicate Google Listings

How to Find Duplicate Google Local Listings

Posted on: October 29, 2015

Google Local listings beam powerful signals about businesses to whoever is looking for related services, so the search giant keeps vigilant watch on this vital information. But signals can get crossed when a business has multiple entries floating around the Interweb. We deal with this all the time at The Web Guys, so let’s go through some ways to detect these rogue listings. But first things first… Why Should I Care About Duplicate Listings? The problem with duplicate listings is that they’re rarely identical — meaning only one is completely accurate. Old addresses and phone numbers have a way of resurfacing online, creating confusion both for Google and for potential customers. Google will recognize that a business has multiple listings, but it can’t tell which one to trust and may return bad information in search results. In particularly messy situations, it may even suspend the verified (and correct) account because of the uncertainty.How to Locate a Duplicate Listing Thanks to Google’s … Continued

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