Ringing in the New Year With Some Food for Thought
It’s 2022, and no matter how you slice it, it’s a lot. Search engine algorithms never sleep, but there are steps you can take to help you keep up and maximize your potential. One of the most important growth factors for business owners like you remains organic traffic. In fact, if we’ve learned anything in the 2020s, it’s that an amalgamation of both generic and local results is the ticket when it comes to digital traffic. And towards this end, there are five primary factors on which you should keep a sharp focus when it comes to your digital marketing.
Customer Support: It’s Time to Think Third Wave
The old adage that the customer is king remains just as true today as it was the day the term was coined. If you run a successful business, you owe your success to your customers, and pouring your tender loving care into customer support is paramount. Having a sleekly automated online customer experience – from initial research through purchase, receipt, and support is great – but the bottom line is that this pipeline has to work, and your customers need to feel heard in the process. The third wave of customer service – after tasks and workflow – is refining your customer support practices, including incorporating AI search and natural language processing. Let’s take a closer look at the importance of this and how The Web Guys can help.
Google Sheds Light on Ranking Factors
You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.
Prepare Yourself for Google’s GA4
Google very recently announced that new Search Console integration, new data-driven attribution, and new machine learning models (that are intended to help fill in gaps in measurement) are making their way to Google Analytics 4 (GA4). While Google isn’t giving us a lot of information about when the changes will be implemented, the wording of its announcement makes it clear that change is on the horizon. In fact, it is difficult to be clearer on this point than – with these additional capabilities, we encourage you to use the new Google Analytics as your primary web and app analytics solution going forward.
Google’s July 2021 Core Update Coming in Hot
Google, Google, Google. Never one to disappoint, Google’s July 2021 update is just finishing up, and you’ll want to be prepared for what may be to come. While Google makes incremental changes to improve its search results on a daily basis, these aren’t things that mere mortals like us would generally notice. The core updates, on the other hand, mean bigger changes afoot, and Google likes to lend a hand – so we can prepare ourselves. Because when it comes to your online presence – and the Scouts – being prepared is basically everything, it pays to pay attention when Google speaks. If you have additional questions at the end of this article, don’t hesitate to reach out to our digital marketing experts at The Web Guys today!
Ready to Upgrade Your SEO Status? Google Has Free Stuff
While you can spend a whole lot on your SEO tools – and some of these gems are worth every penny – you don’t always have to drop a lot of cash to update your SEO toolbox. In fact, Google has five tools that are worth checking out right now. Google tools are generally powerful tools, so give them a look and make sure that you aren’t missing out.
Optimizing Your Videos for Maximum Impact
You may understand that video is important to your SEO, but gauging how yours is doing may feel out of reach for you. One of the inroads into handling your videos’ ad performance on YouTube is by setting Moments in Google Ads that capture online performance related to the specific moments you mark, which leads to an accumulation of data surrounding those Moments and to informative attendant metrics. Once you have a feel for the factors that are working for you – and those that are not – you’ll be well on your way to mastering your video offerings.
Gearing up for Google Ads Remarketing
It’s a new day, so Google has to have something complicated in mind for us, right? If this is how you feel, you are not alone. In fact, remarketing in Google Ads is no exception to this mantra, and it can be daunting. When you break remarketing down into bite-sized chunks, however, it becomes far more doable. Ultimately – as with all things Google – Google Ads remarketing has much to offer, which makes putting your shoulder into it worth the effort.
A Deep Dive into On-Page SEO
The best way to grow your website is with organic traffic from the big search engines out there. The only way to garner the necessary clicks, however, is to rank high enough in the first place. Unfortunately, finding a balance between the two is where too many websites spin out of control. The surest search engine optimization (SEO) strategies incorporate both on-site and off-site planning. While the building blocks of your off-site efforts are all about honing your backlink portfolio, which you likely have a fairly solid handle on, your on-site or on-page plans involve SEO elements that are more content-driven, including meta tags and keywords. This is the stuff that speaks both to your target audience and to the search engines, and it deserves closer attention.
Who Knew that 129 Million Calls Could Tell Us So Much about Inbound Marketing?
When HubSpot introduced the revolutionary concept of inbound marketing in 2005, our eyes were opened. Instead of resorting to labor-intensive and tired approaches like cold calls and to extremely costly approaches like commercials, inbound marketing comes at us from a different angle, and suddenly, we find ourselves drawing customers through online content platforms, including social media, blogs, videos, and more.
