When HubSpot introduced the revolutionary concept of inbound marketing in 2005, our eyes were opened. Instead of resorting to labor-intensive and tired approaches like cold calls and to extremely costly approaches like commercials, inbound marketing comes at us from a different angle, and suddenly, we find ourselves drawing customers through online content platforms, including social media, blogs, videos, and more.
Having your phone ring with a fresh new lead is very exciting. However, not knowing how you attracted that lead doesn’t help your business track what is working to generate leads. Most businesses struggle to properly associate a caller to an ad source as a critical decision-driver behind knowing which of its marketing and advertising efforts are working. How does a business decide where to spend more, less, or nothing at all? With an increase in the number of smartphone users, fewer website forms are being filled out. More calls are being made because of the convenience of the one-click-to-call functions on cell phones and tablets. Other than tracking call sources by manually asking every caller where they found your number, and then putting that into a spreadsheet or by using old fashion chicken scratch, it is nearly impossible to track leads and conversions properly! Couple that with time investments, … Continued