A Navigable Website Redesign

Your Website Redesign: Searching for the Answer

Posted on: July 28, 2020

If you’re ready to consider a website redesign, there’s plenty to think about. A redesign signals that big change is afoot, and there is one very good reason for this – it’s time, and The Web Guys can help. You want your website to work for you and to reflect who you are as a business, and if yours isn’t hitting its marks, it is very likely time to dive deep into project redesign. The fact is that those retroactive tweaks we all make can only go so far – and, worse, can leave you with a site that feels like it was hastily thrown together. If you’re looking for anything, you’re looking for a sleek, streamlined design that masterfully reflects the heart of your business, and that performs like a thoroughbred while enticing, enlightening, and educating prospective customers. In the end, these goals all hinge on you having a … Continued

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Generating & Mining Customer Feedback for Valuable Information

Customer Feedback That Gives Back

Posted on: June 9, 2020

When it comes to your online business, stellar customer reviews are the gold standard. If you don’t have firsthand knowledge of a company’s wares and services and you don’t personally know anyone who’s already taken the plunge, there’s no better way to assess what a company has to offer than to read up on what their customers have to say. Because it’s gotten to the point that many of us go online for everything from toothpaste to legal services, savvy shoppers are in the habit of regularly perusing customer reviews when they’re in the market for just about everything.

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Demystifying Search Intent for SEO

Demystifying Search Intent for SEO

Posted on: February 11, 2020

You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.

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Creating a Holiday Content Strategy

Posted on: November 6, 2019

The holidays are nearly upon us, and while you may be most excited for holiday celebrations with friends and family, your business’s content calendar may not be on track. With Halloween kicking off Thanksgiving – and Thanksgiving leading directly to Black Friday, Chanukah, Christmas, and New Year’s – online traffic surges. If your holiday content isn’t keeping up, you could be missing out on significant business. With a bit of planning, you can help your business reap the rewards of this most fruitful season, and you may even find time to pencil in a few holiday festivities of your own.

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User Reviews are The King

Posted on: March 31, 2017

Did you know that positive online reviews produce an 18% average uplift in sales? Or that consumers are likely to spend 31% more with businesses that have excellent reviews? How about that 59% of consumers say that review sites have the most influence on their booking decisions when traveling? Online reviews have become an important part of how consumers make decisions, whether it’s what to eat, watch, buy, or sell. See below for even more industry-specific information and statistics. The facts and impact of online reviews are real. What are some effective strategies you’ve used to garner positive online reviews for your business? Image Credit: Website Builder

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Using “Pokémon Go” To Your Company’s Advantage

Posted on: July 26, 2016

The Pokémon Go phenomena has picked up steam quickly and doesn’t seem to be going away any time soon, as rumored deals with major players like McDonald’s continue to generate buzz. So, could embracing the game and its players at your storefront be advantageous? And how exactly can Pokémon Go benefit your business? Unlike Magikarp’s Splash, it could be super effective! Let’s take a look…

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Your Business Needs Call Tracking

Posted on: June 30, 2016

Having your phone ring with a fresh new lead is very exciting. However, not knowing how you attracted that lead doesn’t help your business track what is working to generate leads. Most businesses struggle to properly associate a caller to an ad source as a critical decision-driver behind knowing which of its marketing and advertising efforts are working. How does a business decide where to spend more, less, or nothing at all? With an increase in the number of smartphone users, fewer website forms are being filled out. More calls are being made because of the convenience of the one-click-to-call functions on cell phones and tablets. Other than tracking call sources by manually asking every caller where they found your number, and then putting that into a spreadsheet or by using old fashion chicken scratch, it is nearly impossible to track leads and conversions properly! Couple that with time investments, … Continued

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How to Ask For Online Reviews

Posted on: May 3, 2016

One of the biggest pieces of a quality digital marketing plan for your business is generating positive online reviews. Positive reviews show potential customers that your company is worthy of their interest, and they help current clients feel confident in their decision to work with you.

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How to Optimize Facebook Messenger for Business

Posted on: March 17, 2016

With nearly a billion active users every month, the opportunity for companies to reach a larger audience with Facebook can be huge — and even small, local businesses should be trying to capitalize on this wide market. From social media posts to local awareness ads, The Web Guys can manage your business on Facebook for success. Businesses have countless opportunities to reach a target audience, but what about the customers themselves who need to contact the business directly? Here’s why Facebook Messenger is an important tool for communication between customers and businesses. But first… Desktop vs. Mobile App While messaging is an integrated feature on desktop, users will need to download the separate Facebook Messenger app in order to access messages on a mobile device. As of Jan 2016, over 800 million users have downloaded the Facebook Messenger app. The social-media giant devised the app exclusively for chatting to make … Continued

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Want to Increase User Engagement? Try Interactive Content!

Posted on: February 18, 2016

Help! The Internet is swimming with content, and your audience might be drowning. Because more and more businesses are trying to capture the attention of Internet users, the amount of content across the web is, well, overwhelming to be honest. Industry experts even have a name for it: content shock. Although content shock isn’t an entirely new concept, it’s still something we at The Web Guys consider when crafting intriguing copy for users to read. Besides the content on your company’s website, how do you continue to engage people who are overwhelmed by a sea of websites? Our creative team can come up with unique ideas for your website during the design process. Here are some examples of interactive content: 1) Helpful Tools If you deal with a service that’s complicated for the average customer to understand, tools can be beneficial for breaking down hard-to-digest information. For example, applying for … Continued

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