Bounce rate is a buzzword that gets its share of attention, but you may not know what it means for your business. Your site’s bounce rate isn’t a black-and-white proposition. While it’s generally something that you want to reduce, that isn’t the end of the story. Fortunately, there are six hot-as-heck tips that can help you handle your bounce rate – rather than letting it handle you.
2020 was a year for the books that none of us will forget anytime soon. There were, however, some important lessons peppered throughout that we – as an industry – are wise to heed. While 2020 was all about putting distance between ourselves, many businesses were able to chart new territory in their efforts to help keep us connected. Because real life is often the best teacher, let’s get cracking and learn a few digital marketing lessons that 2020 taught us.
In the digital shopping arena that is becoming increasingly more relevant, building online trust is critical. No one would argue with this sentiment, but figuring out how to foster trust in this nebulous arena is less clear. Fortunately, the precepts of successful marketing apply fairly evenly across the board and translate nicely to online marketing – especially with the application of savvy tweaks and nuanced adjustments that are in keeping with the medium and that experienced digital marketing specialists have on tap.
Nobody wants to leave customers – or potential customers – hanging. These searchers have questions, and if you can provide them with answers upfront (with minimum hassle), you decrease the risk of losing them to competitors. SEO is a similar deal, and if Google can’t find its answer – pronto – it will look elsewhere. When you take the time to create a FAQ (Frequently Asked Questions) page that addresses common questions with comprehensive answers that highlight your brand’s strengths, you do yourself and your customers a favor.
The term customer churn rate refers to the rate at which customers cease trade with a specific business during a specific period of time, and it naturally strikes fear in the hearts of business owners everywhere. A better understanding of why customers break up with you in the first place – and making adjustments in response – can go a long way toward improving your company’s bottom line. The digital marketing experts at The Web Guys are committed to putting our reserves of experience to work for your business.
Customers are great, but brand advocates are even better. When your customers are all in, they can be more influential than any old marketing strategy – completely free of charge. We naturally tend to put more stock in recommendations that come directly from people we know or are connected to, and customers who advocate on your behalf can be invaluable. For every customer advocate you have, you can bank on his or her social media connections, which can easily run to an audience of hundreds (or more, much more).
If you’re ready to consider a website redesign, there’s plenty to think about. A redesign signals that big change is afoot, and there is one very good reason for this – it’s time, and The Web Guys can help. You want your website to work for you and to reflect who you are as a business, and if yours isn’t hitting its marks, it is very likely time to dive deep into project redesign. The fact is that those retroactive tweaks we all make can only go so far – and, worse, can leave you with a site that feels like it was hastily thrown together. If you’re looking for anything, you’re looking for a sleek, streamlined design that masterfully reflects the heart of your business, and that performs like a thoroughbred while enticing, enlightening, and educating prospective customers. In the end, these goals all hinge on you having a … Continued
When it comes to your online business, stellar customer reviews are the gold standard. If you don’t have firsthand knowledge of a company’s wares and services and you don’t personally know anyone who’s already taken the plunge, there’s no better way to assess what a company has to offer than to read up on what their customers have to say. Because it’s gotten to the point that many of us go online for everything from toothpaste to legal services, savvy shoppers are in the habit of regularly perusing customer reviews when they’re in the market for just about everything.
You recognize that better understanding how online queries related to know, do, and go can help put you out in front of your potential customers at every purchasing stage, but you might not know what to do with this information. The fact is that Google didn’t coin the term Zero Moment of Truth for nothing – it refers to that period in the purchasing cycle when the consumer is doing his or her research on a product. In other words, it’s that rarified moment that comes between becoming aware of an interesting product and interacting with a specific brand online – and it matters.
The holidays are nearly upon us, and while you may be most excited for holiday celebrations with friends and family, your business’s content calendar may not be on track. With Halloween kicking off Thanksgiving – and Thanksgiving leading directly to Black Friday, Chanukah, Christmas, and New Year’s – online traffic surges. If your holiday content isn’t keeping up, you could be missing out on significant business. With a bit of planning, you can help your business reap the rewards of this most fruitful season, and you may even find time to pencil in a few holiday festivities of your own.