PPC
Your PPC Is Blind Without Call Tracking
The Web Guys knows that paid search campaigns are one of the most measurable forms of digital advertising. Yet, one area still causes frustration for many businesses: tracking phone calls and accurately attributing them to the right campaign, keyword, or ad. For service-based businesses where phone calls are the primary conversion, the ability to understand which ads are truly driving results is critical. Unfortunately, call tracking and attribution aren’t always as straightforward as they seem. Read on as we explain more about call tracking and attribution issues in paid search campaigns.
6 Ways to Make the Most of Your PPC Agency Relationship
At The Web Guys, we know that running paid search or social campaigns can be one of the most effective ways to drive qualified leads and boost sales—but only if your pay-per-click (PPC) program is well managed. For many business owners, hiring a PPC agency is the best route to access expertise, stay on top of platform changes, and achieve measurable results. Yet, success doesn’t just come from outsourcing; it comes from building a strong, collaborative relationship with your agency. Here are six ways you can make the most of that partnership.
5 Reasons to Advertise on Microsoft for Business Success
In today’s competitive market, establishing a robust online presence is essential. A vital component of this is Search Engine Marketing. While Google Ads may dominate, at The Web Guys, we see the untapped potential in Microsoft Advertising (formerly Bing Ads). By leveraging both platforms, your business can create a well-rounded digital strategy that drives results. Here are five compelling reasons why running ads on both Google and Microsoft is a smart move.
Maximize Business Growth with PPC Advertising by The Web Guys
In today’s digital landscape, establishing a strong online presence is essential for businesses looking to thrive and expand. Amidst the myriad of digital marketing strategies available, Pay-Per-Click (PPC) advertising stands out as a powerful tool for driving targeted traffic to your website and generating leads. The Web Guys of Carmel, Indiana, understand the transformative potential of PPC advertising and are committed to helping businesses harness its benefits to achieve their growth objectives.
SEO vs. PPC: Getting Down to Business
It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.
Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI
When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.
5 Tips for Flexing Your Advertising Budget in 2023
You don’t advertise for the heck of it. You advertise because you’re looking for a return on your investment. Churning out new ad campaigns does not necessarily translate to generating successful campaigns. While yours may be the sweetest ad out there, if it isn’t optimized to generate revenue, it’s not doing your biz any favors. As we head into another year of economic uncertainty, it’s important to have your advertising in fine form, and fortunately, there are five helpful and relatively pain free tips for doing so. Let’s get started.
Extend Your Advertising Reach with Ad Extensions
Everyone loves a free gift with purchase – the mainstay of high-end cosmetic companies for decades – and even mighty Google likes to get in on a good thing. When you advertise with Google, you get a bump in the form of ad extensions, which have a lot to offer when you are in the know, so let’s take a closer look at some of the highlights.
It’s Always a Good Time for a PPC Audit
If you are managing multiple pay-per-click accounts, it can start to feel like a game without rules – or a game in which you’re not privy to the rules. If you find yourself in this situation, you’re not alone, but some digital marketing hygiene in the form of PPC auditing can help you learn the ropes and regain mastery of your online offerings. PPC accounts can pack a considerable marketing punch, and maintaining a strong working knowledge of yours can help you control their impact. While the world of PPC audits is expansive, the matter condenses down to five questions that you should be asking yourself.
Small Businesses: Surviving the Google Ads Gauntlet
If you’ve ever defied the odds by slipping into your seat at an important meeting in the nick of time – only to discover you forgot the document or file that was your reason for being there in the first place, you’ve experienced that this can’t be happening feeling. In fact, most of us have been there more than once or twice, and when it comes to small businesses, Google Ads is often the stage for these missteps. Yes, Google Ads has much to offer, but there are plenty of chutes and ladders along the way that can leave you wondering where to turn for the help you need. The truth is that small businesses can compete with the major players in the Google Ads arena, but you’re well advised to bring your strongest game.
