Blog Title - A Fine Balance: Market-Building Strategies for 2020

A Fine Balance: Market-Building Strategies for 2020

Posted on: January 14, 2020

Online marketing – it’s complicated. You’re looking for your piece of the pie, but should you be focusing on search engine optimization (SEO), pay-per-click (PPC), or some combination of the two? The fact is that, while many companies are looking to up their online game, most look at these as two separate and distinct entities, it’s actually more complicated than that. While SEO and PPC both stand alone in their own right, they’re also incredibly interconnected, and the best path forward is generally to think of each as an important component of a whole – a whole that is greater than the sum of its parts.

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Where Should I Spend My Marketing Dollars?

Posted on: August 19, 2016

Investing in online marketing is an important decision for your business, but where is it the most crucial to spend your budget? Take advantage of all that we at The Web Guys can do for you. As digital marketers, we can guide you how to get the most for your budget by selecting the right platform with the best ROI. Google AdWords Learn More Facebook Advertising Learn More Search Engine Optimization Learn More Google AdWords If you want to reach new customers online, then advertising with Google Adwords is without-a-doubt the platform to start. Google AdWords is a robust advertising service that display ads on Google search result pages, Google local pack and its advertising networks. With these amazing features below, it’s easy to see why AdWords is the most used pay-per-click platform in the world: Target Prospective Customers:Google processes more than 1.2 trillion web searches every single year, so … Continued

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Facebook Ads

Should I be Running Facebook Ads? #FAQuesday

Posted on: July 25, 2016

There is a slew of different ways to advertise your business online these days. How do you know which platforms are the best bang for your buck? Aside from AdWords, which you should definitely be running, Facebook comes out on top. The audience is far too large and the targeting is much too precise to be ignored completely. Here are three reasons why you should be promoting your business on Facebook. 1. Your Target Audience is Already There Pretty much everyone has a Facebook account these days. No, seriously. There are over 1.6 billion active users currently registered to Facebook. No matter who your target audience is, they are reachable through Facebook advertising. It’s simply a matter of targeting them. 2. Your Money Goes Further Gaining organic traffic through your business’s Facebook page is quite difficult these days. In fact, reaching your entire audience for free is nearly impossible. The … Continued

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Google AdWords: 4 Major Changes for a Mobile-First World

Posted on: May 25, 2016

1) 50% More Text for Search Ads One of the first changes Google announced was that search ads will be eligible for up to 50% more text. That’s right — Google will be affording PPC ads with even more real estate on search results pages. It’s clear that Google is giving extra love to PPC ads because not only do they plan on expanding the text, they’ve already made the switch to adding a fourth placement for ads at the top of search results pages. The 25-character headline limit will be expanded to two 30-character headlines. The new ads will have one consolidated 80-character description line, instead of two separate 35-character descriptions lines. In the example below, the new format on the right includes more ad space for businesses to better market their unique selling propositions. 2) Device-Specific Bidding Currently, advertisers set bids for desktop searches and make adjustments for … Continued

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Why Does My Business Need AdWords? #FAQuesday

Posted on: May 5, 2016

It used to be enough to rely solely on SEO strategies to keep your phone ringing, but due to some of Google’s latest updates, it’s not your safest option to turn your back on PPC. What changed? In February 2016, Google announced that it was killing right sidebar ads, and moving a fourth position to the top of the search results page. Does this impact me? This has a huge impact on organic results. While there used to only be three ads at the top of the page, there’s now an additional ad taking up space. Often times, organic results can’t even be seen until you scroll further down the results page. Do you want to rely on results that people have to scroll to find instead of getting a top-of-the-page position that searchers will see first What should I do? If you aren’t currently running ads with AdWords, it’s … Continued

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Why Should I Outsource AdWords Management? #FAQuesday

Posted on: March 29, 2016

AdWords is like a foreign language to many business owners. Until you take the time to dive in and learn as much as you can about it, it’s overwhelming and difficult to understand. Not only is it a large task to learn about AdWords, it’s always evolving. In order to stay ahead, you have to keep up with all the new updates that Google is making amongst the other struggles you’ll find below. 1. The dashboard is confusing. The number of tabs are overwhelming when you open an AdWords account. See the screenshot below as an example of the tabs that are likely difficult to understand for a first-time user. 2. You have to know the language. To even begin to understand the dashboard, you need to know the AdWords lingo. Do you know all about campaigns, ad groups, modified broad-match keywords, and RLSA bid adjustments? It’s confusing! The more … Continued

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What’s the Difference Between AdWords & AdWords Express? #FAQuesday

Posted on: March 15, 2016

With a name like “AdWords Express”, it’s easy to assume that it must be a quick and effective way to get your business involved with AdWords. This is true, but the differences between a regular and Express campaign are far greater than most may realize. The Web Guys team is going to clear things up to help decide what’s best for your business. Learn more about AdWords in a previous blog. Overview AdWords Express AdWords Pay only for clicks Yes Yes Automated Management Yes No Ads on Google Search & Maps Yes Yes Ads on other related websites Limited Yes Mobile ads Yes Yes Advanced ad formats (videos, graphics, etc.) No Yes Geographic targeting ability Anywhere Anywhere Ability to use without website Yes No Pros & Cons Breakdown AdWords Express Pros: Having a website isn’t necessary. Many features are automated, so ongoing management is minimal. Only pay when someone clicks … Continued

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How Will I Know if my AdWords Campaign is Working?

Posted on: February 9, 2016

A very common concern for new AdWords users is figuring out if it’s money well spent or money wasted. It’s an understandable concern that can be avoided if you plan ahead. There are a few things that business owners would need to think about when deciding if the campaign is working. What action do I want to drive with these ads? By this we mean, do you want these ads to produce more phone calls? Do you want more leads through the website? Do you want a video on your landing page to be watched? It’s important to know what you want to be measured before setting up the processes to measure that action. Google offers excellent tools and integration with Analytics to be able to measure phone call data as well as submissions through your website or users watching a video. Where can I locate this information in the … Continued

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Making the Most of PPC Campaigns

Draw High-Quality Website Traffic with AdWords

Posted on: January 14, 2016

Now that you’ve learned about the various digital marketing tactics needed to establish a thriving online presence for your business, it’s time to dive into the purpose and complexities of paid search, commonly referred to as PPC (pay-per-click). We’ll focus today on Google AdWords, the most-recognized type of PPC advertising. You’ve likely seen these ads, which are identified with a small yellow box that says “Ad,” in Google search results.  Whenever one of these links is clicked, the ad owner pays for that visit to its website. The price is set through Google’s auction process. Factors affecting the price of ads include: the industry, competitors’ bids, quality of your ad, and quality of the landing page searchers will be taken to. In order to get high-quality clicks to your website at low prices, you need to be armed with a plan before jumping into the PPC world. We at The Web Guys are happy to … Continued

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Why Mobile Ads Are Part of a Smart PPC Strategy

Posted on: October 22, 2015

When it comes to PPC strategy, you can’t afford to turn your back on mobile devices. You’re missing out by assuming your customers are only searching from desktops. It’s important to take the time to understand why and how to properly optimize your pay-per-click ads to maximize results from mobile traffic.Why? Google recently reported that more than half of Internet searches worldwide are conducted through a mobile device. That alone should make it clear that businesses need to have a mobile presence, especially for an AdWords campaign. And since only the top two or three ad positions appear on mobile devices, it’s critical that yours be set up for success (which we’ll cover later in this post). How? If you know how to create ads within the AdWords dashboard, optimizing them for mobile searches is fairly simple. As shown below, you’ll see a box that you can check next to “Mobile.” This tells Google … Continued

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