Considering that 97 percent of consumers search online for goods and services at some point in their decision-making process, it’s important to make sure that your business’ website shows up in local search results.
Local search is any type of online search — whether it’s on Google, Bing, or Yahoo! — that’s aimed at finding a service within a specific geographic area. For example, to find a hotel for a vacation to Disney World, families can search “hotels in Orlando.” If they get hungry on the trip, a quick search on a smart phone for “best restaurants near me” will point them in the right direction. On Google, both searches will return a list of the top three local businesses based on relevance, distance, and prominence.
Not only can local search be a powerful source at the beginning stages of customer acquisition, but it also can help move prospects along the buyer’s journey. Someone who wants directions to a storefront or needs to know the office hours can find answers in local search results, which function like a faster, never-outdated version of the old printed Yellowpages directories.
When a user queries Google, Bing, or Yahoo!, the organic results (usually located under the ads) include a non-paid aggregate of websites based on the search engines’ constantly changing algorithms. The top of the page may also include local listings, which in Google’s case are featured in a boxed area between the ads and other results.
Angie’s List, Manta, and Yelp are other directories where customers may be searching for services using their zip code and specific industry-related categories, such as home improvement or automotive repairs.
Reaching the top of the search results is easier said than done. That’s why The Web Guys is here to relieve business owners of the stress of handling online marketing. Once our Client Success team takes over, we aim to improve the following:
Our Client Success team monitors organic traffic, local listings, and directories, but digital marketing doesn’t stop at local search results. Although it plays an extremely important part of enhancing your online presence, there are many other important factors to consider too. Learn more on the topic by following our weekly “What is Digital Marketing” blog series.
In the meantime, if you’re lagging behind competitors in local search rankings, let The Web Guys help you reach the top. Contact us at (317) 805-4933 today to get started.
What is Digital Marketing?
Part 1: Building a Solid Foundation
This week: Joining the Local Search Community
Part 3: Managing Your Company’s Brand Online
Part 4: Managing Your Company’s Online Reputation
Part 5: Keeping Up on SEO
Part 6: Making the Most of PPC Campaigns
Part 7: Wrapping Up Your Digital Marketing Takeaways
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