local search
Where We See Local Marketing Headed
Predictions are great, but expert predictions are even better. In this article, we focus our gaze on where we – and other experts in the field – see local marketing headed, and our insights can help you make the most of your own digital marketing efforts. Whatever kind of business you’re running, your online presence needs to be polished, and – for all but the largest enterprises – the name of the game is local marketing.
What 2015 Google Updates Did I Miss? #FAQuesday
If you hit the snooze button at all last year, you may have missed an alarm for one of the huge updates from Google that hit the digital marketing stratosphere — hard. Businesses that didn’t keep up with crucial 2015 changes felt the pain. But there’s still time to wake up and do something about the latest SEO developments. Grab a cup of coffee and see what you missed and how The Web Guys can get you ready for 2016. Mobilegeddon: Go Mobile or Get Left Behind From asking for driving directions to shopping for shoes, almost anything can be accomplished using a smartphone or tablet. Google took note of the continued growth of mobile searches and made a significant change to its search algorithm. As of April 21, mobile friendliness became a search-ranking factor, ensuring users receive high-quality results when using mobile devices. Don’t worry you haven’t gotten on the mobile trend yet. Our Web design team can revamp your … Continued
Attract New Customers by Improving Online Visibility
At The Web Guys, we know that the foundation of great digital marketing is a killer website that engages customers and motivates them to act — whether it’s scheduling an appointment or booking a reservation online. But how do you get new clients to your website in the first place? Considering that 97 percent of consumers search online for goods and services at some point in their decision-making process, it’s important to make sure that your business’ website shows up in local search results. What is Local Search? Local search is any type of online search — whether it’s on Google, Bing, or Yahoo! — that’s aimed at finding a service within a specific geographic area. For example, to find a hotel for a vacation to Disney World, families can search “hotels in Orlando.” If they get hungry on the trip, a quick search on a smart phone for “best restaurants near me” will point … Continued
Google Places Gets A New Look!
Google Places is constantly changing and updating! Google recently released an update to the way it displays local results to give more prominence to Google Places data within the search results. The new look substitutes a horizontal map for a vertical one displayed on the right side of the Places results. This allows more ads to appear above the fold without scrolling down the page. The map is vertically larger and more pins are displayed. The RED Google pins are now GRAY. The grey pushpins become red when you hover your mouse over the pin. When you click on the red arrow a new panel to the right is displayed with more information. This information includes Place Page photos with more details and the business’s home page. Five images from the Google Places profile appear as thumbnails. A short snippet from the Places descriptions appears as “At a glance” info. … Continued
