Blogging

Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI

When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.

Business Owners Spending Wisely throughout the Impending Recession

Times are tough, and while you may be tempted to limit spending on marketing or advertisements, this can be a critical mistake. According to CNBC, the economy has a toe or two dipped in recessionary waters, and while you’ve likely already cut back as a business owner, there are some additional steps you may want to consider. In the second quarter of 2022, the economy in the United States fell by .9 percent, which means we’ve had two quarters in a row with negative GDP. While this does not, in and of itself, spell recession, it shouldn’t be ignored either.

Google Patent Application Provides Insights to New Ranking Signals

Google, as you know, is always coming up with something clever, and our digital marketing specialists at The Web Guys want to help you keep up. Google recently published a patent application entitled Website Representation Vector to Generate Search Results and Classify Website, and it’s complicated. Fortunately, we’re here to break it down and discuss how it may affect your rankings.

What Happens When You Quit Blogging?

Blogging isn’t something that is reserved for only the famous and super elite brands — it’s something that even small businesses should keep up with. But why should blogging be important for a website that’s main goal is to convert users? What if you just cast blogging aside for awhile? Well, I’m glad you asked. Here are the hard-hitting stats about companies who blog: Brands that create 15 blog posts per month average 1,200 new leads per month. Blogs give websites 434% more indexed pages and 97% more indexed links. Blogs on company sites result in 55% more visitors. So what happens when a business decides to quit blogging? WordPress developer Robert Ryan took this question to the test by abstaining from publishing new content to his blog for 251 days — and his results were alarming… Organic Traffic Takes a Huge Nosedive When Ryan quit blogging, his overall traffic … Continued

What Should I Blog About? #FAQuesday

Blogging is an ideal way to generate consistent, fresh content for your website as well as to establish your company as an industry leader in your field. Before you can be known as the local plumber with the city’s best blog, however, you’ll need to ask yourself, “What should I blog about?”

How Can I Start Blogging? #FAQuesday

Originally written largely as online diaries, blogs have become an important way for businesses to increase their visibility — establishing credibility in their industry and building a network of potential clients and partners in the process. Even small businesses have hopped on the blogging bandwagon. At The Web Guys, we often receive inquiries like those below from beginning business bloggers looking for direction. Getting started may seem daunting, but these simple steps will have you on the path to becoming a blogging pro in no time. 1.) What do I need to set up a blog? First things first: You’ll need a computer. Laptops are especially great for bloggers who are always on the go. Then, it’s important that you’re posting on a website that is designed with blog functionality and the latest blogging software. Website mobility is also essential for your readers who browse company news on their mobile … Continued

Joe, Our Resident Social Media Expert, Featured in Auto Rental News

Every industry has that magazine everyone looks to for the latest and greatest in industry-related news and up-and-coming trends. For the automotive rental industry, that magazine is Auto Rental News. Car and truck rental companies turn to Auto Rental News every month to see what is going on with major rental corporations and independent operations alike. The Web Guys has never been a stranger to the auto rental industry, which is why we are always honored to be featured in this popular magazine. This time around, our resident social media expert, Joe Ferguson, gave expert advice on selecting the right social media platform for your company. Click here to read the full, in-depth article. Joe also gave Auto Rental News the low-down on how to avoid social media mistakes for your company. We can’t thank Joe enough for the passion he brings to our office every day. We’re lucky to … Continued

What Can a Business Blog Do For You?

Blogging is one of the most powerful search engine marketing tactics available today. A blog should be the hub of all the other social media tools, because it functions like a website or as an add-on to your existing website. When a blog is updated regularly, it helps build natural search engine rankings and therefore increases traffic to your website. As an added bonus, it helps your website be better positioned in the engines as well. As such, any business that’s serious about using online marketing will want to consider integrating a blog into their website. A blog (a blend of the term web + log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, interesting stories, explanations and other material such as graphics or video. Most blogs are interactive, allowing visitors to leave … Continued