local search marketing

Attract New Customers by Improving Online Visibility

At The Web Guys, we know that the foundation of great digital marketing is a killer website that engages customers and motivates them to act — whether it’s scheduling an appointment or booking a reservation online. But how do you get new clients to your website in the first place? Considering that 97 percent of consumers search online for goods and services at some point in their decision-making process, it’s important to make sure that your business’ website shows up in local search results. What is Local Search? Local search is any type of online search — whether it’s on Google, Bing, or Yahoo! — that’s aimed at finding a service within a specific geographic area. For example, to find a hotel for a vacation to Disney World, families can search “hotels in Orlando.” If they get hungry on the trip, a quick search on a smart phone for “best restaurants near me” will point … Continued