Yelp recently announced that it will be more aggressively enforcing its “Don’t Ask” policy, penalizing companies that show signs of “organized review solicitation.” Specifically, companies that Yelp believes to be actively soliciting reviews are now at risk of having their pages demoted in the platform’s search results as well as having a “Consumer Alert” warning placed on their Yelp business page. A Yelp spokesperson explained the company’s reasoning for its “Don’t Ask” policy stating, “A business is more likely to ask their satisfied customers to write reviews, and when businesses heavily solicit or offer freebies or discounts in exchange for reviews, that puts other businesses that play by the rules at a disadvantage.” Whether or not Yelp’s policy is a sound business decision is yet to be seen. In the meantime, business owners need to figure out their next move. If you’re working on your own to collect more reviews … Continued
One of the biggest pieces of a quality digital marketing plan for your business is generating positive online reviews. Positive reviews show potential customers that your company is worthy of their interest, and they help current clients feel confident in their decision to work with you.
Word of mouth travels much faster these days with the dawn of the digital age. Reviews can spread like wild fire and do wonders for your online presence. That’s why we at The Web Guys put so much emphasis on our clients generating customer reviews. Not only do good reviews attract new customers and leads, they can lead to higher rankings on Google and other search engines. Recently, Google added a snippet to their “Improve Your Local Ranking” support page that highlights how important it is to respond to all customer reviews. While it’s always been important to respond to negative review, this new update from Google solidifies just how important customer reviews are for your business. Let’s go over some best practices when it comes to writing responses. Stay Brief Get in, say thanks, get out. There’s no need to get long winded, even if it’s in response to … Continued
Whether you’re a plumber in Orlando or a car dealership in Ohio, the Internet has become an integral part of the way you do business and a game changer for your clients as well. According to Moz, at least 67 percent of consumers admit to being influenced by online reviews. Do you know what potential customers would find if they searched for reviews about your company? If you haven’t taken the time to dig through your online reviews, you might be in for a shock. Take a deep breath and don’t panic – the digital marketing minds of The Web Guys are here to help you reap the benefits of proper reputation management. Represent Even if you don’t want to be active on a third party review site like Yelp, there’s a possibility your company is already listed. Yelp doesn’t regulate what reviewers post (save for those that violate their … Continued
While online reviews may be the bane of some business owners’ existence, savvy entrepreneurs understand that whether they like it or not, Yelp is here to stay. Claiming and maintaining a Yelp listing isn’t the most glamorous part of digital marketing for your company, but it can mean the difference between appearing like a heartless business or a customer-focused member of the online/local community.
As consumers are becoming more comfortable using the Internet to research businesses, customer reviews play an increasingly vital role in marketing. According to a 2014 survey, about 88 percent of consumers trust online reviews in their purchasing decisions, and the number is still growing. If you think that customer reviews don’t impact business, you might want to think again.
Since the Internet is often the first and last place potential customers go to find out more about you, online reviews are serious stuff. Our clients often ask us what to do when they come across a less-than-spectacular review of their business. Our advice is to address them promptly and professionally.
Whether or not you’re in love with social media in your personal life, it has become one of the most valuable tools in the arsenal of any modern business. Lively social media channels not only show that your company is keeping up with the times, but also give you an opportunity to broadcast your mission statement in a more intimate, less sales-driven atmosphere.
Having a website used to be enough. But the rise of social media platforms and multiple online review websites has redefined what it means to have an Internet presence. Today’s consumers are online more than ever before, and their purchasing habits — even for major purchases like travel and lodging — have adjusted accordingly. From desktop computers and laptops to mobile devices and tablets, the traditional buying cycle has been replaced with customers expecting to engage directly with brands and businesses in a multitude of places — places they choose. “It’s about being available wherever your customers are,” said Roger Laurendeau, CEO of The Web Guys, a web design and Internet marketing agency in Carmel, Ind. “Sure you have a website, but you may just have missed out on acquiring a customer because they found a negative review on a Yelp listing you didn’t know you had, or because they … Continued
As you’ve probably noticed, public relations and advertising are important parts of running your business since these efforts help bring in more customers, who in turn help your business grow and succeed. If you’ve been trying to increase your PR presence, but you think you’ve exhausted all the possible outlets, think again. One way to up your PR presence on the web is to write a press release for your business. According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” Now, you might be thinking that you can’t write press releases because your business doesn’t do anything that is really “newsworthy,” but this isn’t true. If your company has recently started offering a new product or service, won a local award, or set … Continued