Reputation Management
Putting a Brighter Shine on Your Online Reputation
You recognize that your business’s reputation plays a critical role in its bottom line, but you may not appreciate how closely your company’s online reputation correlates with its overall reputation – even for small, local businesses. You build your brand on the products and services you supply, but how well your business is received online sets the stage for how well your products and services move. When it comes to growing your business, skilled reputation management can pay off in spades and should never be an afterthought.
Customer Lobby: Helping Make Business Reviews Come to Life
In the world of digital marketing, the tools and services you use can make a significant difference in how effective your online efforts are. A prime example is Customer Lobby, which is a third-party review service that helps service-based businesses like yours polish their online reputations while strengthening their search engine visibility – both of which can be exceptionally tricky on your own. Take a peek at what Customer Lobby has to offer and consider how your business can benefit.
Encouraging Older Consumers to Leave Reviews: A Win-Win
Reviews are good for business. Even an occasional bad review can afford you a better understanding of how a few well-considered tweaks might provide you with a leg up. Writing an online review is so convenient that a good portion of consumers go for the gusto and make it their habit to leave reviews – making the online shopping experience better for everyone. Older consumers, however, have been slower to join the bandwagon. Online reviews help to grow your brand’s online reputation, and encouraging older consumers to give it a go is a worthy goal.
Personalized Marketing: Getting to Know You
Personalization drives repeat purchases and even increases the potential that your customers will refer you to other like-minded searchers. In fact, an in-depth report generated by McKinsey & Company finds that your marketing gains are likely to correlate closely with the level of closeness you’re able to cultivate with your customer base and target audience. If you haven’t been paying attention to personalizing your marketing game, you’re not even sure where to begin, or you’re ready to level up, you’ve come to the right place.
The Interplay of Site Quality and SEO Chops is Real
Quality is an elusive concept, and the interplay of your site’s overall quality and SEO is no exception. Distinguishing between those sites included in your link outreach that are forwarding your ranking, that are just hanging around and not doing much, or that are actually getting you penalized is an important but challenging matter. The goal is creating quality while bolstering the impact of your link building and reducing your overall risk, so let’s get going.
A Positive Spin on Negative Reviews
Online negative reviews happen, and while they can feel like the end of the world, they shouldn’t. A negative review here and there affords you a greater perspective about how your business is doing out there and helps you appreciate those five-star reviews that much more. If the thought of negative reviews stops you in your tracks, never fear – there is a straightforward to-do list that can help you slay this dragon and make your negative reviews work for you. The most important point to keep in mind is that sweeping those not-nice reviews under the rug is not going to do you any favors and that the time for action is now.
COVID-19 and Customer Loyalty: Lessons to Be Learned
Without customer loyalty, you’re not making the most of your business, but the pandemic and its attendant wave of restrictions put customer loyalty to the ultimate test. The most telling point is that consumer spending hit an unparalleled global low during the height of the pandemic, and this fact left businesses hanging on word-of-mouth recommendations and on those loyal customers who kept coming back for more – the gold standard when times are tough. As uncertainty about COVID-19, business capacity restrictions, and consumer behavior continue to loom, there are some confidence-boosting tactics you can employ to help ensure that you’re building brand loyalty and keeping customer satisfaction high – now and into the post-restriction future.
The Psychology of Purchases
Our brains are constantly on the lookout for shortcuts. All that cognitive functioning is a lot, but when you break matters down into bite-size chunks, things become more manageable. When decision-making time is here, we don’t start at zero and go through the whole decision-making process every single time. Instead, we rely on past experiences and implement shortcuts to get where we need to be. It’s one of the reasons you’ve probably been buying the same toothpaste from Target for the past 20 years. In the end, there’s a psychology of purchases – with seven foolproof tactics – that you can use to your business’s advantage, and because you offer excellent products and services, these tactics are also to your customers’ advantage.
YMYL Websites: It’s Time to E-A-T
Website content is critical to search engine optimization (SEO), but according to Search Engine Journal (SEJ), when it comes to ranking content related to health, finance, and other YMYL (your money or your life) topics, John Mueller – a Search Advocate over there at Google – shares that the most important factors are expertise, authoritativeness, and trustworthiness (E-A-T). These so-called YMYL sites are held to higher standards, and if you count yourself among them, you should maintain a laser-like focus on ensuring that your content is steeped in expert authority that inspires your users’ confidence and trust.
3 Tried-and-True Techniques for Building Online Trust
In the digital shopping arena that is becoming increasingly more relevant, building online trust is critical. No one would argue with this sentiment, but figuring out how to foster trust in this nebulous arena is less clear. Fortunately, the precepts of successful marketing apply fairly evenly across the board and translate nicely to online marketing – especially with the application of savvy tweaks and nuanced adjustments that are in keeping with the medium and that experienced digital marketing specialists have on tap.