Customer Feedback That Gives Back
When it comes to your online business, stellar customer reviews are the gold standard. If you don’t have firsthand knowledge of a company’s wares and services and you don’t personally know anyone who’s already taken the plunge, there’s no better way to assess what a company has to offer than to read up on what their customers have to say. Because it’s gotten to the point that many of us go online for everything from toothpaste to legal services, savvy shoppers are in the habit of regularly perusing customer reviews when they’re in the market for just about everything.
Building Brand Trust in the Digital Age
The best relationships are solidly forged on a framework of trust. In fact, the only relationships worth having, in the long run, are trust-based. The fact is that this truth about interpersonal relationships also applies to your brand’s relationships with your customers and potential customers. The good news is you can use the same principles of trust that apply to your close personal relationships to your brand’s relationships – and can reap the rewards in the process.
Everything You Ever Wanted to Know about Customer Reviews
You know that customer reviews matter in some capacity, but how much do they matter and why? For content marketers, search performance is king, but do customer reviews really have much influence? The fact is that yes, they certainly do. Google itself confirms that positive, credible customer reviews lead to both enhanced visibility and higher conversion rates. To better understand what customer reviews mean to your business, it’s important to distinguish between the objective and subjective responses your potential customers encounter during their search queries. Objective Responses When a potential customer goes online to inquire about a business, they encounter objective information that you generally control. You are the master of your own marketing content, and no one is better qualified for the position. Objective information generally includes information about: The products and/or services that you offer Your company’s history Your team Contact information While this represents the nuts and … Continued
Google Ads: 2 Fresh Ways to Target Users
Google Ads, the goliath of pay-per-click (PPC) advertising, recently launched two new offerings to help you reach your target audience in Google Search, and it’s pretty big news. The rollouts include Affinity Audiences and Seasonal Event Segments for In-Market Audiences – just in time for the holidays. Read further to discover more about these targeting options and to find out what they might have to offer you. What’s It All About? When potential customers – and there are likely far more than you realize – are in search mode, they are exploring their personal interests, searching for inspiration, and digging around for things that matter to them. If you can provide these potential customers with what they want (even if they’re not aware of what it is they want in the moment) when they want it, you’re golden. Google Ads’ latest additions are focused on helping you make your advertising … Continued
Your Helpful Guide: Yelp’s New Review Solicitation Policy
Yelp recently announced that it will be more aggressively enforcing its “Don’t Ask” policy, penalizing companies that show signs of “organized review solicitation.” Specifically, companies that Yelp believes to be actively soliciting reviews are now at risk of having their pages demoted in the platform’s search results as well as having a “Consumer Alert” warning placed on their Yelp business page. A Yelp spokesperson explained the company’s reasoning for its “Don’t Ask” policy stating, “A business is more likely to ask their satisfied customers to write reviews, and when businesses heavily solicit or offer freebies or discounts in exchange for reviews, that puts other businesses that play by the rules at a disadvantage.” Whether or not Yelp’s policy is a sound business decision is yet to be seen. In the meantime, business owners need to figure out their next move. If you’re working on your own to collect more reviews … Continued
Should I Respond to Customer Reviews? #FAQuesday
Word of mouth travels much faster these days with the dawn of the digital age. Reviews can spread like wild fire and do wonders for your online presence. That’s why we at The Web Guys put so much emphasis on our clients inspiring customer reviews. Not only do good reviews attract new customers and leads, they can lead to higher rankings on Google and other search engines. Recently, Google added a snippet to their “Improve Your Local Ranking” support page that highlights how important it is to respond to all customer reviews. While it’s always been important to respond to negative review, this new update from Google solidifies just how important customer reviews are for your business. Let’s go over some best practices when it comes to writing responses. Stay Brief Get in, say thanks, get out. There’s no need to get long winded, even if it’s in response to … Continued
Control the Conversation with Online Reputation Management
Whether you’re a plumber in Orlando or a car dealership in Ohio, the Internet has become an integral part of the way you do business and a game changer for your clients as well. According to Moz, at least 67 percent of consumers admit to being influenced by online reviews. Do you know what potential customers would find if they searched for reviews about your company? If you haven’t taken the time to dig through your online reviews, you might be in for a shock. Take a deep breath and don’t panic – the digital marketing minds of The Web Guys are here to help you reap the benefits of proper reputation management. Represent Even if you don’t want to be active on a third party review site like Yelp, there’s a possibility your company is already listed. Yelp doesn’t regulate what reviewers post (save for those that violate their … Continued
Should My Company Be on Yelp? #FAQuesday
While online reviews may be the bane of some business owners’ existence, savvy entrepreneurs understand that whether they like it or not, Yelp is here to stay. Claiming and maintaining a Yelp listing isn’t the most glamorous part of digital marketing for your company, but it can mean the difference between appearing like a heartless business or a customer-focused member of the online/local community.
Should I Respond To A Negative Online Review Of My Business? #FAQuesday
Since the Internet is often the first and last place potential customers go to find out more about you, online reviews are serious stuff. Our clients often ask us what to do when they come across a less-than-spectacular review of their business. Our advice is to address them promptly and professionally.
3 Reasons to Own Your Social Media Channels
Whether or not you’re in love with social media in your personal life, it has become one of the most valuable tools in the arsenal of any modern business. Lively social media channels not only show that your company is keeping up with the times, but also give you an opportunity to broadcast your mission statement in a more intimate, less sales-driven atmosphere.