Google, Google, Google. Never one to disappoint, Google’s July 2021 update is just finishing up, and you’ll want to be prepared for what may be to come. While Google makes incremental changes to improve its search results on a daily basis, these aren’t things that mere mortals like us would generally notice. The core updates, on the other hand, mean bigger changes afoot, and Google likes to lend a hand – so we can prepare ourselves. Because when it comes to your online presence – and the Scouts – being prepared is basically everything, it pays to pay attention when Google speaks. If you have additional questions at the end of this article, don’t hesitate to reach out to our digital marketing experts at The Web Guys today!
The effects of COVID-19 are everywhere. We’d be hard-pressed to say that there’s a business out there that hasn’t been affected, and Google is stepping in to help out and build some goodwill in the business community.
Google My Business is an effective tool that allows many, many companies to garner views from the vast throngs of online viewers. GMB, however, is only as powerful as you allow it to be. When you invest the time and effort it takes to optimize your GMB profile, you exponentially increase your chances of unleashing the power of GMB at full throttle. Because the devil’s in the details, invest some time and forethought in the creation of your profile and watch your world expand from there. Yes, GMB is powerful, but without your well-crafted input, it remains unplugged.
When it comes to local searches, Google My Business (GMB) is the holy grail, and people have questions – lots and lots of questions. This is especially true for business owners who share a business address with other businesses. No matter how many questions you have, however, savvy digital marketing professionals have answers.
If you thought that removing right sidebar ads was the biggest change Google would make to search results in 2016, buckle up. Prepare for an incoming update — Google’s at it again! Why Does This Matter? This change means that another organic position is being replaced with a paid ad. While the removal of sidebar ads already moved organic positions down the page, this is another push to dominate the top of the search results page with ads. On a mobile device, users will have to scroll past numerous ads before they see any organic results. Below you can see a mock up from Search Engine Roundtable of what the new local pack might look like with an ad in position one. These new ads will likely look very similar to the other two listings in the local pack, but Google hasn’t officially released information about what the ads will … Continued
At The Web Guys, we know that the foundation of great digital marketing is a killer website that engages customers and motivates them to act — whether it’s scheduling an appointment or booking a reservation online. But how do you get new clients to your website in the first place? Considering that 97 percent of consumers search online for goods and services at some point in their decision-making process, it’s important to make sure that your business’ website shows up in local search results. What is Local Search? Local search is any type of online search — whether it’s on Google, Bing, or Yahoo! — that’s aimed at finding a service within a specific geographic area. For example, to find a hotel for a vacation to Disney World, families can search “hotels in Orlando.” If they get hungry on the trip, a quick search on a smart phone for “best restaurants near me” will point … Continued
Google Local listings beam powerful signals about businesses to whoever is looking for related services, so the search giant keeps vigilant watch on this vital information. But signals can get crossed when a business has multiple entries floating around the Interweb. We deal with this all the time at The Web Guys, so let’s go through some ways to detect these rogue listings. But first things first… Why Should I Care About Duplicate Listings? The problem with duplicate listings is that they’re rarely identical — meaning only one is completely accurate. Old addresses and phone numbers have a way of resurfacing online, creating confusion both for Google and for potential customers. Google will recognize that a business has multiple listings, but it can’t tell which one to trust and may return bad information in search results. In particularly messy situations, it may even suspend the verified (and correct) account because of the uncertainty.How to Locate a Duplicate Listing Thanks to Google’s … Continued
You probably get an overwhelming amount of telemarketing calls on a daily basis, but hearing the name “Google” may have you hesitating to hang up so quickly. You think, “Oh, is this really Google? Maybe I need to hear this out.” We’re here to tell you to hang up the phone. FAST. To put it simply, unrequested calls from Google do not exist. It does not place robocalls and does not cold call businesses. That said, there are a few reasons a Google representative might actually be calling. Reasons Google Might Call You have an active AdWords account. You are verifying a Google My Business listing. Google thinks your address is invalid. If this is the case, the representative should never ask for personal information. Google Scams There are many types of Google scams occurring because Google is a powerhouse that everyone knows about and trusts. The scammers try to … Continued