Google Local Pack Updates Change the Game… Again!

Posted on: July 18, 2016

If you thought that removing right sidebar ads was the biggest change Google would make to search results in 2016, buckle up. Prepare for an incoming update — Google’s at it again! Why Does This Matter? This change means that another organic position is being replaced with a paid ad. While the removal of sidebar ads already moved organic positions down the page, this is another push to dominate the top of the search results page with ads. On a mobile device, users will have to scroll past numerous ads before they see any organic results. Below you can see a mock up from Search Engine Roundtable of what the new local pack might look like with an ad in position one. These new ads will likely look very similar to the other two listings in the local pack, but Google hasn’t officially released information about what the ads will … Continued

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What is Digital Marketing Part 2: Joining the Local Search Community

Attract New Customers by Improving Online Visibility

Posted on: December 17, 2015

At The Web Guys, we know that the foundation of great digital marketing is a killer website that engages customers and motivates them to act — whether it’s scheduling an appointment or booking a reservation online. But how do you get new clients to your website in the first place? Considering that 97 percent of consumers search online for goods and services at some point in their decision-making process, it’s important to make sure that your business’ website shows up in local search results. What is Local Search? Local search is any type of online search — whether it’s on Google, Bing, or Yahoo! — that’s aimed at finding a service within a specific geographic area. For example, to find a hotel for a vacation to Disney World, families can search “hotels in Orlando.” If they get hungry on the trip, a quick search on a smart phone for “best restaurants near me” will point … Continued

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Duplicate Google Listings

How to Find Duplicate Google Local Listings

Posted on: October 29, 2015

Google Local listings beam powerful signals about businesses to whoever is looking for related services, so the search giant keeps vigilant watch on this vital information. But signals can get crossed when a business has multiple entries floating around the Interweb. We deal with this all the time at The Web Guys, so let’s go through some ways to detect these rogue listings. But first things first… Why Should I Care About Duplicate Listings? The problem with duplicate listings is that they’re rarely identical — meaning only one is completely accurate. Old addresses and phone numbers have a way of resurfacing online, creating confusion both for Google and for potential customers. Google will recognize that a business has multiple listings, but it can’t tell which one to trust and may return bad information in search results. In particularly messy situations, it may even suspend the verified (and correct) account because of the uncertainty.How to Locate a Duplicate Listing Thanks to Google’s … Continued

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Why is Google Calling Me?

Posted on: July 1, 2015

You probably get an overwhelming amount of telemarketing calls on a daily basis, but hearing the name “Google” may have you hesitating to hang up so quickly. You think, “Oh, is this really Google? Maybe I need to hear this out.” We’re here to tell you to hang up the phone. FAST. To put it simply, unrequested calls from Google do not exist. It does not place robocalls and does not cold call businesses. That said, there are a few reasons a Google representative might actually be calling. Reasons Google Might Call You have an active AdWords account. You are verifying a Google My Business listing. Google thinks your address is invalid. If this is the case, the representative should never ask for personal information. Google Scams There are many types of Google scams occurring because Google is a powerhouse that everyone knows about and trusts. The scammers try to … Continued

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