Landing pages are designed to get visitors to take a specific action — whether that is submitting contact information, requesting a quote, or making online reservations — that allows the business to capture leads and begin building relationships with potential customers. A well-executed page should accomplish that without sending visitors elsewhere on the site.
To be effective, a landing page should be used as part of marketing efforts that direct potential customers to a specific destination. For example, a pay-per-click campaign allows you to control which page the searcher visits after clicking on your ad. Taking visitors to a well-designed landing page will increase your chances of turning them into customers. Landing pages also work well with email marketing or display ads, providing those who respond with a special offer only available to them.
Landing pages are different from other pages on your website because their sole purpose is to gain potential customers. The rest of your site, on the other hand, is typically created to provide general information about your products and services. So a well-thought-out landing page should give you a much better chance of converting searchers into customers, providing the best return on your investment.
When you’re ready to jump into the world of custom landing pages, contact our team at The Web Guys. Call us at (317) 805-4933 to start the conversation.
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