Landing Pages | The Web Guys

What is a Landing Page? #FAQuesday

Posted on: November 10, 2015

In the world of digital marketing, there are a lot of terms that can be confusing if you aren’t working with your online presence daily. Landing pages are a frequent topic of discussion because they’re often confused with other pages on a business website. We’re here to give you a clear understanding of what a landing page is — and what it is not. The Purpose Landing pages are designed to get visitors to take a specific action — whether that is submitting contact information, requesting a quote, or making online reservations — that allows the business to capture leads and begin building relationships with potential customers. A well-executed page should accomplish that without sending visitors elsewhere on the site.  To be effective, a landing page should be used as part of marketing efforts that direct potential customers to a specific destination. For example, a pay-per-click campaign allows you to control which page … Continued

Read More