Bounce rate is a buzzword that gets its share of attention, but you may not know what it means for your business. Your site’s bounce rate isn’t a black-and-white proposition. While it’s generally something that you want to reduce, that isn’t the end of the story. Fortunately, there are six hot-as-heck tips that can help you handle your bounce rate – rather than letting it handle you.
The best way to grow your website is with organic traffic from the big search engines out there. The only way to garner the necessary clicks, however, is to rank high enough in the first place. Unfortunately, finding a balance between the two is where too many websites spin out of control. The surest search engine optimization (SEO) strategies incorporate both on-site and off-site planning. While the building blocks of your off-site efforts are all about honing your backlink portfolio, which you likely have a fairly solid handle on, your on-site or on-page plans involve SEO elements that are more content-driven, including meta tags and keywords. This is the stuff that speaks both to your target audience and to the search engines, and it deserves closer attention.
If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.
In the world of digital marketing, there are a lot of terms that can be confusing if you aren’t working with your online presence daily. Landing pages are a frequent topic of discussion because they’re often confused with other pages on a business website. We’re here to give you a clear understanding of what a landing page is — and what it is not. The Purpose Landing pages are designed to get visitors to take a specific action — whether that is submitting contact information, requesting a quote, or making online reservations — that allows the business to capture leads and begin building relationships with potential customers. A well-executed page should accomplish that without sending visitors elsewhere on the site. To be effective, a landing page should be used as part of marketing efforts that direct potential customers to a specific destination. For example, a pay-per-click campaign allows you to control which page … Continued