If you have a website, you’ve probably made sure that it looks great on a desktop computer and even on a laptop. But have you thought about how your website looks and operates on a smartphone or other mobile device? If not, you may need to re-evaluate the structure of your website to make sure it performs well on a mobile platform.
You may be thinking that any website can be looked at using a smartphone, and that’s true. But what you may not realize is how the quality of a website, as seen from a mobile device, can affect consumers’ attitudes about that site and, by extension, that company.
According to Google Mobile Ads Blog, a study from Google called “What Users Want Most From Mobile Sites Today” found that 67% of people are more likely to buy from a mobile-friendly site.
This is Pretty Straightforward: If your website offers a great mobile experience, then mobile-site traffic can convert into purchases & more business for you.
On the flip side, 61% of consumers surveyed said that if they didn’t quickly find what they were looking for on a mobile site, then they would move onto another website. So if your website isn’t mobile-friendly, not only are you losing business, but you’re also sending customers to your competition!
And consumers won’t easily forget a bad user experience, even if you excel in all of your other business practices.
50% of mobile users said that even if they like certain businesses, they’ll turn to them less often if their websites aren’t mobile-friendly.
You’re in luck though; with more and more people using smartphones, it’s never too late to get into the game and make sure your website is mobile-friendly. If you’d like to begin the process of creating or transforming your current website into a mobile-friendly site, then contact The Web Guys for more information.
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