If you have a website, you’ve probably made sure that it looks great on a desktop computer and even on a laptop. But have you thought about how your website looks and operates on a smartphone or other mobile device? If not, you may need to re-evaluate the structure of your website to make sure it performs well on a mobile platform.
You may be thinking that any website can be looked at using a smartphone, and that’s true. But what you may not realize is how the quality of a website, as seen from a mobile device, can affect consumers’ attitudes about that site and, by extension, that company.
Mobile-Friendly Sites Help Businesses
According to Google Mobile Ads Blog, a study from Google called “What Users Want Most From Mobile Sites Today” found that 67% of people are more likely to buy from a mobile-friendly site.
This is Pretty Straightforward: If your website offers a great mobile experience, then mobile-site traffic can convert into purchases & more business for you.
Benefits of a Mobile Website
- A great mobile web experience for your customers
- Delivers information clearly and is easy to use
- Streamlined content, limited scrolling & key graphics
- Show what’s most important to your mobile visitors – such as maps, contact information and hours of operation
- Fast loading website to access information quickly
- Provides instant engagement by using mobile specific features
- Retains business, which might otherwise have been lost
- Helps you stay ahead of your competitors!
Non-Mobile Friendly Sites Hurt Businesses
On the flip side, 61% of consumers surveyed said that if they didn’t quickly find what they were looking for on a mobile site, then they would move onto another website. So if your website isn’t mobile-friendly, not only are you losing business, but you’re also sending customers to your competition!
And consumers won’t easily forget a bad user experience, even if you excel in all of your other business practices.
50% of mobile users said that even if they like certain businesses, they’ll turn to them less often if their websites aren’t mobile-friendly.
You’re in luck though; with more and more people using smartphones, it’s never too late to get into the game and make sure your website is mobile-friendly. If you’d like to begin the process of creating or transforming your current website into a mobile-friendly site, then contact The Web Guys for more information.
The Web Guys (and Girls!) can also help you with any other website design and search marketing needs you may have. We take the time to consult with our customers and choose online marketing strategies that will benefit their businesses the most. Call The Web Guys at 317-805-4933, or email us at firstname.lastname@example.org to start the conversation today!