Your Helpful Guide: Yelp’s New Review Solicitation Policy

Posted on: February 12, 2018

Yelp recently announced that it will be more aggressively enforcing its “Don’t Ask” policy, penalizing companies that show signs of “organized review solicitation.” Specifically, companies that Yelp believes to be actively soliciting reviews are now at risk of having their pages demoted in the platform’s search results as well as having a “Consumer Alert” warning placed on their Yelp business page. A Yelp spokesperson explained the company’s reasoning for its “Don’t Ask” policy stating, “A business is more likely to ask their satisfied customers to write reviews, and when businesses heavily solicit or offer freebies or discounts in exchange for reviews, that puts other businesses that play by the rules at a disadvantage.” Whether or not Yelp’s policy is a sound business decision is yet to be seen. In the meantime, business owners need to figure out their next move. If you’re working on your own to collect more reviews … Continued

Read More
2015 Google News

What 2015 Google Updates Did I Miss? #FAQuesday

Posted on: January 12, 2016

If you hit the snooze button at all last year, you may have missed an alarm for one of the huge updates from Google that hit the digital marketing stratosphere — hard. Businesses that didn’t keep up with crucial 2015 changes felt the pain. But there’s still time to wake up and do something about the latest SEO developments. Grab a cup of coffee and see what you missed and how The Web Guys can get you ready for 2016. Mobilegeddon: Go Mobile or Get Left Behind From asking for driving directions to shopping for shoes, almost anything can be accomplished using a smartphone or tablet. Google took note of the continued growth of mobile searches and made a significant change to its search algorithm. As of April 21, mobile friendliness became a search-ranking factor, ensuring users receive high-quality results when using mobile devices. Don’t worry you haven’t gotten on the mobile trend yet. Our Web design team can revamp your … Continued

Read More
Negative Ranking Factors

Finding the Positive in Negative Ranking Factors

Posted on: November 12, 2015

When working to improve a website’s ranking on Google, we are often quick to assess what more successful competitors are doing (and for good reason). It can also be helpful to review factors that are keeping lower-ranked websites off the first page of the search engine results pages, and make sure to avoid them ourselves. In August, Moz released results of its 2015 Ranking Factors Survey, a biennial assessment of the current and future state of Google’s search algorithm by the best and brightest minds in the SEO and search marketing space. The report covers a broad spectrum of ranking factors — including the negatives. That’s what I want to explore today. Negative Ranking Factors The report mentions 17 negative ranking factors and rates each on a scale from 1 (no direct impact) to 10 (strong impact). Today we are going to look at the top five. 1. Total number … Continued

Read More

Google, Partners Aim to Accelerate Mobile Web

Posted on: October 8, 2015

First, Google updated its algorithm so that mobile-friendly Web pages ranked higher on searches made from a mobile device. Now the tech giant is collaborating with content producers to speed up the time it takes their pages to load on smartphones and tablets. Try a demo version by visiting http://g.co/ampdemo from your mobile device. Here’s a demo video the company released during the announcement: The project, dubbed Accelerated Mobile Pages—or AMP—was announced Oct. 7 as a way to “dramatically improve the performance of the mobile web.” On its blog, Google said the goal is for pages with rich media content to load instantly. Readers often give up when complex pages load too slowly, the company said. Pages optimized with AMP should load in less than a second, versus a typical time of about six seconds. The initiative already has signed on almost 30 news publishers worldwide, as well as tech companies … Continued

Read More

Why Is It Important For Me to Have a Mobile Website?

Posted on: October 16, 2013

By the end of 2014, more people will be accessing the Web using their mobile device than they do using a computer. The way consumers are searching for local businesses has dramatically changed in the last few years, and this fact should have you rethinking your marketing plan. You have a professional website that is helping to grow your business, but you would be gaining even more customers (and outdoing your competitors) if you invested in a mobile-friendly site. Mobile devices have become a prevalent source of constant and readily available information for your customers. According to Google, 89% of respondents in “The Mobile Movement” study use their smartphones several times throughout the day to access the Internet. Having a user-friendly mobile website keeps customers engaged on your pages, reflects positively on your business, and delivers the message that you care about your customers. According to Google, users are 61% … Continued

Read More

Indiana Chamber of Commerce Member Spotlight: The Web Guys

Posted on: October 15, 2013

The Web Guys is a locally operated digital media agency in Carmel. It serves various small and medium sized companies throughout Indiana and the entire United States. In business for nearly a decade, The Web Guys’ primary focus is helping businesses by managing their entire Internet presence (Google, Yahoo!, Bing, Social Media, Reviews, etc.) for them so they can focus on their core business. Overseeing one’s Internet presence can be a confusing and daunting task for a business “going it alone.” Pick a trusted partner like The Web Guys and succeed online. We offer a wide variety of digital media marketing services including website design, search engine marketing & optimization, reputation management, email marketing, social media management and mobile. We keep up with new trends on the ever changing Google, Yahoo!, and Bing landscapes, and with new media outlets and Internet launches that are relevant for our clients. Just having a … Continued

Read More

How Mobile-Friendly Is Your Website?

Posted on: December 10, 2012

If you have a website, you’ve probably made sure that it looks great on a desktop computer and even on a laptop. But have you thought about how your website looks and operates on a smartphone or other mobile device? If not, you may need to re-evaluate the structure of your website to make sure it performs well on a mobile platform. You may be thinking that any website can be looked at using a smartphone, and that’s true. But what you may not realize is how the quality of a website, as seen from a mobile device, can affect consumers’ attitudes about that site and, by extension, that company. Mobile-Friendly Sites Help Businesses According to Google Mobile Ads Blog, a study from Google called “What Users Want Most From Mobile Sites Today” found that 67% of people are more likely to buy from a mobile-friendly site. This is Pretty … Continued

Read More