As consumers are becoming more comfortable using the Internet to research businesses, customer reviews play an increasingly vital role in marketing. According to a 2014 survey, about 88 percent of consumers trust online reviews in their purchasing decisions, and the number is still growing. If you think that customer reviews don’t impact business, you might want to think again.
As the world becomes increasingly more digitized, a business web site is no longer optional. When looking for information, the average consumer’s first impulse is to head for Google — not the Yellow Pages. In the article “B2B’s Digital Evolution” on Google Think Insights, the author asserts: New research from CEB’s Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. Today’s business buyers do not contact suppliers directly until 57 percent of the purchase process is complete. The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. It’s important to realize, though, that not just any old web site will do. A well designed web site will have a higher conversion rate than one with a “one size fits all” approach, especially for younger, design-savvy visitors. … Continued
By the end of 2014, more people will be accessing the Web using their mobile device than they do using a computer. The way consumers are searching for local businesses has dramatically changed in the last few years, and this fact should have you rethinking your marketing plan. You have a professional website that is helping to grow your business, but you would be gaining even more customers (and outdoing your competitors) if you invested in a mobile-friendly site. Mobile devices have become a prevalent source of constant and readily available information for your customers. According to Google, 89% of respondents in “The Mobile Movement” study use their smartphones several times throughout the day to access the Internet. Having a user-friendly mobile website keeps customers engaged on your pages, reflects positively on your business, and delivers the message that you care about your customers. According to Google, users are 61% … Continued
If you have a website, you’ve probably made sure that it looks great on a desktop computer and even on a laptop. But have you thought about how your website looks and operates on a smartphone or other mobile device? If not, you may need to re-evaluate the structure of your website to make sure it performs well on a mobile platform. You may be thinking that any website can be looked at using a smartphone, and that’s true. But what you may not realize is how the quality of a website, as seen from a mobile device, can affect consumers’ attitudes about that site and, by extension, that company. Mobile-Friendly Sites Help Businesses According to Google Mobile Ads Blog, a study from Google called “What Users Want Most From Mobile Sites Today” found that 67% of people are more likely to buy from a mobile-friendly site. This is Pretty … Continued
As you’ve probably noticed, public relations and advertising are important parts of running your business since these efforts help bring in more customers, who in turn help your business grow and succeed. If you’ve been trying to increase your PR presence, but you think you’ve exhausted all the possible outlets, think again. One way to up your PR presence on the web is to write a press release for your business. According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” Now, you might be thinking that you can’t write press releases because your business doesn’t do anything that is really “newsworthy,” but this isn’t true. If your company has recently started offering a new product or service, won a local award, or set … Continued
In order to reach the full potential of your business in this information-rich world, it is imperative for your company to have a professional website that can be easily found by consumers. Each website we create is designed to attract Internet visitors and then convert those visitors into leads for your business. This is the concept behind improving website conversion. Design, usability, content readability, and search engine optimization are just a few of the many important factors to consider when designing a website. The Web Guys’ web developers, graphic artists, and business specialists are in constant communication with you throughout the entire process to successfully merge our expertise in web design and Internet marketing with your company’s vision. It may sound shallow, but to a consumer your website’s appearance really does speak volumes. Whether we like to admit it or not, we all judge books by their covers. Does the … Continued