internet marketing

Cashing In on Google’s Local Services Ads

Google’s Local Services Ads (LSAs) allow your business to connect with potential customers who search on Google in your area for the kind of services you provide, which translates to most people in your area. When we’re on the hunt for services, we turn to Google, which makes Google’s LSAs an important advertising platform. These ads are sponsored, powerful tools that can strengthen your ability to reach your target audience. At The Web Guys, we are focused on helping valued clients like you get the most bang for their buck with quality services like LSA guidance, and we welcome the chance to help you explore your best options.

Digital Accessibility and Return on Investment

You likely don’t need a survey to tell you that the vast majority of business owners and web experts cite expense as their primary concern when it comes to digital accessibility, but if you do – there are plenty of surveys out there that make exactly this point. Naturally, many businesses are also concerned about having to rebuild their websites from scratch in order to maximize the browsing experience they offer – and about the investment of both time and money involved. Fortunately, there’s good news on the horizon.

Virtual Reality: Ready for Its Close-Up

It’s time to call virtual reality out for what it is – a reality. Virtual reality is no longer cutting its teeth but is, instead, growing exponentially in terms of market share with nearly untapped reserves when it comes to digital marketing. Virtual reality (VR) quickly ingratiated itself across industries by affording training technologies, testing procedures, and product development applications that are difficult to duplicate – or rival. Let’s dig in.

Master YouTube SEO with Traffic-Generating Keywords

Want your YouTube videos to blow up? Of course, you do, but you may have no idea how to make that happen. Fortunately, there’s a handy-dandy keyword research process you can follow. Gone are the days when video marketing was gravy – it’s become a digital marketing staple, and if you’re missing out, your business is paying the price. If you haven’t dipped a toe in the video marketing pool, it’s time to come on in – the water’s fine, and if you’ve already tried your hand but haven’t found your groove, there are tips for you, too.

Multisearch Is Open for Business

We all know that what we want is out there. It’s finding it that’s often the problem. The Web Guys know that spending hours going down a search rabbit hole is exasperating, and your customers and clients feel the same way. Enter Multisearch. Google’s upping its search game with this one by allowing searchers to include their own photos – and photos grabbed from the web – in their queries, and they’re opening up a whole new visual world of search possibilities in the process. As usual, however, Google’s latest move raises new questions about keeping up in relation to your online marketing. Let’s take a closer look.

Using the Behavioral Sciences to Win on Facebook

If you’re wondering how to make your Facebook ad copy pop, you’re not alone. The fact is that carving out an advertising niche on the overgrown platform can be daunting at best. While there are plenty of shiny, new advertising developments out there, including immersive experiences and chatbots, balancing a realistic budget with pricey innovations can leave you feeling deflated. Fortunately, there are advertising fundamentals that flow from the behavioral sciences that are easy to employ, don’t break the bank, and can give your ad copy that wow factor you’re looking for.

Your Search Bar: A Big Deal You Should Deal With

The future of search is now. Your customers and potential customers alike can go directly to your site’s handy-dandy search bar to plug in exactly what they are looking for and go directly to it, and the convenience cannot be denied. Search used to be nothing more than a workaday tool that helped searchers hammer their way through labyrinthian websites, but no more. Search has the potential to serve as a powerful conversion tool, which should be used to your advantage.

Extend Your Advertising Reach with Ad Extensions

Everyone loves a free gift with purchase – the mainstay of high-end cosmetic companies for decades – and even mighty Google likes to get in on a good thing. When you advertise with Google, you get a bump in the form of ad extensions, which have a lot to offer when you are in the know, so let’s take a closer look at some of the highlights.

BMM Keyword Matching Walked So Updated Phrase Matching Can Run

When it comes to your Google Ads, if you are still thinking in terms of broad match modifier (BMM) keywords, you may need to pull over and absorb this next bit. In early 2021, Google began phasing out these keywords and began a targeted expansion of key-phrase matching in its stead. The complete transformation was achieved in July of 2021, which means that any BMM keywords you’re looking to for guidance are now phrase-match keywords masquerading as BMM keywords. And if you rely on both BMM keywords and phrase matching, you may be double-dipping with keywords in a manner that doesn’t behoove you (or your site’s ranking).

Google Sheds Light on Ranking Factors

You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.