How Often Should I Post on Social Media? #FAQuesday
When a business begins using social media to connect with customers, one big question is always how often to post content. The short answer? It depends. It depends on who your audience is, for example, or what platform you’ll be using. Although there isn’t a standard formula for a successful social social media strategy, at The Web Guys we can provide some helpful tips and general best practices to nudge you in the right direction.Let’s examine a few of the top social media outlets using data provided by Buffer and SumAll.Facebook Ah, Facebook, the social media giant. Pretty much everyone and their mothers have an account nowadays, so I’m sure we’re all familiar with how it feels to hunt for posts that are relevant or engaging enough for us to enjoy. As a business, you understand the importance of a Facebook page and how much benefit a successful page can bring. Is there a magic number of posts … Continued
Why Should I Verify My Facebook Page? #FAQuesday
Facebook is making it easier for consumers to connect with businesses on the social network, rolling out an update this fall that allows companies to verify their official Facebook pages. You’ve likely already seen the blue verification badges on celebrity pages, indicating they belong to the actual star and not a super fan. Now a similar feature is available for many businesses. The Web Guys team has been getting a lot of questions lately about why page verification matters. So today, we’ll explain the three most important reasons every company should verify its Facebook page. 1: Customers will know that your page is authentic. It’s pretty easy to create fake Facebook pages, intentionally or not, so it’s extremely important to verify the page you’ll actually be using. Not only does this let your customers know the page is legitimate, but it also tells Facebook that you are who you say you are. 2: Facebook search results favor verified pages. … Continued
Social Media Key to Online Brand Management
Digital marketing has a lot of moving parts. If you have been following our “What is Digital Marketing?” blog series, then you’ve already learned about the importance of developing an engaging website and getting it listed on local search sites so potential customers can find your business. Now it’s time to show them what makes it stand out from the competition.Using social media is an excellent — and affordable — way to manage your brand and cultivate relationships with prospects.Although social media networks like Facebook, Twitter, YouTube, Instagram, and Pinterest were introduced as a means for individuals to connect with one another, it didn’t take long for digital marketers like The Web Guys to recognize their brand-management potential. Sure, these channels make it easier than ever to keep up with high school friends, share cute pictures of the grandkids, and find inspiration for wedding planning, but they also can be a powerful business tool. How Can Brands Leverage Social Media? Pretty … Continued
How to Leverage YouTube for Your Business
When most people think about digital marketing, their minds probably wander toward social giants like Facebook and Twitter. But what about YouTube? You know, that video streaming giant that generates an astonishing 4 billion-plus views every day? Even though shooting, editing, and uploading video can seem like a scary, unfamiliar task, when used properly YouTube can do wonders for your brand. Viewership numbers in the billions are certainly not something to ignore. So how exactly can your business get started in a place where adorable animals and music videos reign supreme? Here are five helpful tips from The Web Guys to get you going: 1. Start with a How-To or Top 10 List YouTube is becoming the search engine of choice for people looking to learn basic skills and/or to research top products, brands, and companies. That’s hardly a shock, since it is owned by the search king, Google. How-To and Top 10 videos are simple but … Continued
How Do I Make a Facebook Profile Video?
Facebook has unveiled a new profile picture option for some lucky users — short, gif-like videos. Instead of friends and family seeing the traditional static image when they visit your Facebook page on a smartphone, they’ll encounter a more lively, looped video. As of right now, we don’t know when this feature will be available for fan pages and business profiles, but a dynamic profile video in place of a motionless image could be a big leap forward for digital marketing on social media sites. Imagine how much more engaging your company’s Facebook profile could be with a video instead of your logo. Profile videos should eventually work their way to professional profiles too. With that in mind, The Web Guys has put together some tips to help you add one to your personal Facebook page so that you’re ready when the feature becomes available to businesses. 1. Make Sure You Have the Option Right … Continued
How Do I Build Social Media Buzz? #FAQuesday
When it comes to generating online buzz for your company via social media, simply having a profile on Facebook or Twitter isn’t enough these days. To promote and maintain a steady stream of activity — and hopefully conversions — you’ll need to provide consistent, focused social media engagement. Here are three ways to seize control of your company’s social media channels and build lasting rapport between your brand and its followers. 1. Interact At The Web Guys, we’ve found that it often only takes an initial point of contact to get an online conversation rolling. Whether you “like” a post made to your company’s Facebook page by a fan or respond to a negative review, that first step of interaction shows current and potential clients that you value their input. If someone publishes a post to your company’s Facebook wall, letting people know how much they appreciate your company, make sure to thank them for … Continued
How Do I Post to My Company’s Facebook Page? #FAQuesday
One question we hear frequently at The Web Guys is, “How do I post to my company’s Facebook page?” Today, we’ll break the process down into simple steps so that you can start taking control of your company’s online presence.
3 Reasons to Own Your Social Media Channels
Whether or not you’re in love with social media in your personal life, it has become one of the most valuable tools in the arsenal of any modern business. Lively social media channels not only show that your company is keeping up with the times, but also give you an opportunity to broadcast your mission statement in a more intimate, less sales-driven atmosphere.
Joe, Our Resident Social Media Expert, Featured in Auto Rental News
Every industry has that magazine everyone looks to for the latest and greatest in industry-related news and up-and-coming trends. For the automotive rental industry, that magazine is Auto Rental News. Car and truck rental companies turn to Auto Rental News every month to see what is going on with major rental corporations and independent operations alike. The Web Guys has never been a stranger to the auto rental industry, which is why we are always honored to be featured in this popular magazine. This time around, our resident social media expert, Joe Ferguson, gave expert advice on selecting the right social media platform for your company. Click here to read the full, in-depth article. Joe also gave Auto Rental News the low-down on how to avoid social media mistakes for your company. We can’t thank Joe enough for the passion he brings to our office every day. We’re lucky to … Continued
National Reading Month Book Drive
The Web Guys is proud to announce that we are celebrating National Reading Month by sponsoring a Book Drive in support of Indy Reads Books! We are collecting new & gently used books from now until March 31. Keep reading to learn more about Indy Reads Books and how you can help us give back. Indy Reads Books is an Indianapolis-based non-profit bookstore that supports adult literacy across Central Indiana. We are asking for new and gently used books to donate to this awesome organization. While they accept all books, they are currently looking for the following genres: Contemporary Fiction World History Science (2010 or newer) Business (2010 or newer World Religion Folklore/Mythology Chidlren’s Books All others! From now until the end of March, We are collecting books in our office, in our building’s lobby, and at SoHo Cafe & Gallery in Carmel. SoHo is a fantastic local coffee shop, … Continued