For many businesses, the traffic coming to their website represents potential sales. But as digital marketing moves towards creating a more comprehensive experience rather than being only a sales funnel, it may be advantageous to explore ways to make connections with your website’s visitors. Having an About Us page is key to portraying your company as a client-focused business with actual human beings behind the wheel.
Tell Your Story
What sets your business apart from your competitors? An About Us page is the ideal opportunity to showcase your “P.O.D.” or Point of Difference. Whether your company’s story grew from humble beginnings and became a local legend or you run a nationally branded organization, there’s always a story to be told. Make sure users on your site are well-acquainted with the positive attributes of your company (including the people who work there) that make you the right choice for their needs.
When your marketing or web design company calls you wanting to discuss your company’s story for an “About Us” page, don’t ignore the call or give vague direction. Work with your marketers to ensure that your business is being portrayed in the most accurate, relatable manner.
Connect With Your Customers
Reading the story of your company, told in your own words, will help potential customers get an idea of the type of people they’ll be entrusting with their home remodel, vacation rental, or landscaping product. After all, they’re not just hiring your brand name – but the people behind it.
Turn Connections into Conversions
When someone makes a connection with your business before even picking up the phone, you’re off to a good start. Building trust can start on your website’s “About Us” page, giving you an opportunity to jump into a conversation with someone who is well-versed in your company’s work ethic, sense of humor, or history as a trusted local business. A person who believes in and connects with your story is more likely to hire you for services.
Want more tips on how to effectively market your business online? Check in frequently with The Web Guys, and we’ll keep you up to speed. For digital marketing and web design services that will bring your company into the 21st century, contact TWG today at (317) 805-4933.