If you’re not using Instagram for your business, now is the time to start. Recently, the photo-sharing social media powerhouse unleashed its latest feature: Stories. In a similar fashion to the already popular Snapchat app, Stories allows users to post multiple related pictures at once without the anxiety of clogging up your audience’s feed with a barrage of similar posts.
Business owners now have the opportunity to share even more about their specific services with Stories. A hairdresser can show off a new coloring technique with multiple shots, car rental companies can feature new additions to their fleet from varying angles, and restaurants can feature new menu items or special events. When you get creative, the possibilities are endless.
According to a recent post from Hubspot, if you’re interesting in using Instagram Stories for your business, now is the time to act:
“If you have an active audience base on Instagram, you should jump on Stories quickly. You have the opportunity to create ephemeral, lighthearted, Snapchat-like content without the challenge of building up a Snapchat audience or launching a new channel.
In addition to the built-in audience, you also have the opportunity for increased discoverability. The content you produce on Snapchat needs to be promoted regularly across other channels or else no one will see it. On Instagram, there are hashtags, geotags, and the Discover section to increase your chances of being found. Snapchat content can disappear into the void unless someone knows exactly what to look for.
If you’ve wanted to experiment with Snapchat-style content without making the leap, this is your chance.”
Instagram isn’t the only social media platform to announce new features in 2016. At The Web Guys, we’re ahead of the curve on how big social media changes affect small businesses and their community of followers. To learn more about how we can enhance your business’s social media strategies, contact The Web Guys at (317) 805-4933 today.
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