Expand Your Advertising Reach by Boosting Posts
Social networking platforms like Facebook can make a significant difference when it comes to your business’s advertising reach. One way to expand it even more is by boosting posts, which can transform an existing post into a paid ad with serious gravitas. Boosting posts allows you to target audiences outside your own fan base and can help you elevate your online presence without breaking a sweat or the bank.
9 Tips for Making Your PPC Work for You
Are your PPC dollars not paying out as advertised? Don’t give up on your PPC efforts – it’s a critical component of your overall marketing strategy. Instead, it’s time to get busy with 9 universally beneficial tips that are poised to help you maximize your return on PPC. Instead of blowing through your marketing budget without much to show for it, allow a savvy digital marketing expert to show you the way.
User Reviews are The King
Did you know that positive online reviews produce an 18% average uplift in sales? Or that consumers are likely to spend 31% more with businesses that have excellent reviews? How about that 59% of consumers say that review sites have the most influence on their booking decisions when traveling? Online reviews have become an important part of how consumers make decisions, whether it’s what to eat, watch, buy, or sell. See below for even more industry-specific information and statistics. The facts and impact of online reviews are real. What are some effective strategies you’ve used to garner positive online reviews for your business? Image Credit: Website Builder
Using Instagram Stories for Your Business
If you’re not using Instagram for your business, now is the time to start. Recently, the photo-sharing social media powerhouse unleashed its latest feature: Stories. In a similar fashion to the already popular Snapchat app, Stories allows users to post multiple related pictures at once without the anxiety of clogging up your audience’s feed with a barrage of similar posts.
