Expand Your Advertising Reach by Boosting Posts
Social networking platforms like Facebook can make a significant difference when it comes to your business’s advertising reach. One way to expand it even more is by boosting posts, which can transform an existing post into a paid ad with serious gravitas. Boosting posts allows you to target audiences outside your own fan base and can help you elevate your online presence without breaking a sweat or the bank.
Using Instagram Stories for Your Business
If you’re not using Instagram for your business, now is the time to start. Recently, the photo-sharing social media powerhouse unleashed its latest feature: Stories. In a similar fashion to the already popular Snapchat app, Stories allows users to post multiple related pictures at once without the anxiety of clogging up your audience’s feed with a barrage of similar posts.
Social Media Key to Online Brand Management
Digital marketing has a lot of moving parts. If you have been following our “What is Digital Marketing?” blog series, then you’ve already learned about the importance of developing an engaging website and getting it listed on local search sites so potential customers can find your business. Now it’s time to show them what makes it stand out from the competition.Using social media is an excellent — and affordable — way to manage your brand and cultivate relationships with prospects.Although social media networks like Facebook, Twitter, YouTube, Instagram, and Pinterest were introduced as a means for individuals to connect with one another, it didn’t take long for digital marketers like The Web Guys to recognize their brand-management potential. Sure, these channels make it easier than ever to keep up with high school friends, share cute pictures of the grandkids, and find inspiration for wedding planning, but they also can be a powerful business tool. How Can Brands Leverage Social Media? Pretty … Continued
